Connor Dube’s Post

3 things I learned about marketing and business from recently meeting the founder of Reebok, Joe Foster. 1. Their climb from $9 Million - $900 million was in large part due to one core opportunity, Jane Fonda, who created a whole movement around the brand. All it takes is tapping ONE right partner and influencer that could change your business forever. But you have to kiss many frogs along the way. 2. Anyone can launch a product (or a shoe company) that is completely the same product, or even better, as the top product on the market. The differentiator is the attention to detail and effort into in BRAND. Brand recognition is EVERYTHING that explodes growth. 3. You cannot create success without trying A LOT of wild ideas out. Be the exception in marketing attempts in your industry, not the norm. (BONUS) 4. Expect bad anything will happen At any time. Like your business partner passing early in Joes case. The only time you will fail and lose is failing to keep moving forward no matter how bad it seems. Which one was your favorite?