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A Classic Christmas at Fortnum's🎄 This Christmas, with so many brands vying for attention, some design work truly stands out. Today, we’re highlighting one of our favourites: Fortnum & Mason’s ‘A Christmas Extraordinary’, a dazzling collaboration between creative agency OTHERWAY, artist olaf H, and STUDIO AKA. The result is a collection that celebrates storytelling, heritage, and the season's magic, with vibrant, hand-painted illustrations that bring Georgian-inspired characters and scenes to life. Studio AKA and director Marcus Armitage brought the detailed illustrations to life using a combination of CG products and photorealistic food renderings, with 2D textures in a whimsical stop-frame style reminiscent of childhood memories. The focus on provenance, craftsmanship, and whimsical, festive joy makes this campaign truly extraordinary. This is festive creativity at its finest. Discover more festive favourites here: https://lnkd.in/eWrgzxzb #FestiveCreativity #ChristmasMarketing #FortnumsChristmas #HolidayCampaigns #StorytellingThroughDesign

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