SODA’s Post

Snow at Chanel ❄️ Today’s festive favourite campaign embodies the magic and sophistication of the season 🎄✨ If you're dreaming of a White Christmas this year, CHANEL’s limited edition No5 Perfume will bring that dream to life. An exquisite design transforms the iconic bottle into a frosty masterpiece, paying tribute to the elegance of Gabrielle Chanel herself. Sylvie Legastelois, Chanel's Head of Packaging & Graphic Design, shared with Forbes that the bottle’s "frosty appearance" is achieved by adorning its shoulders with delicate silk leaves, each cut and applied by hand in multiple layers to create a subtle, icy gradient 🧊 “This meticulous work makes each bottle unique and precious. The greatest challenge was the time required to develop this innovative process, finding the right balance of silk proportions, the time needed for the application while ensuring the quality and durability of this garment.” Discover more festive favourite campaigns from the Soda team: https://lnkd.in/eWrgzxzb #FestiveFavourites #ChanelNo5 #LuxuryPackaging #HolidayElegance #Craftsmanship

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