SODA’s Post

We're Dreaming of a White Company Christmas ☃️ Today’s festive favourite campaign is The White Company’s 2024 Advent Calendar. The stunning design takes inspiration from their flagship store on Symons Street, brought to life by Japanese illustrator Yoco Nagamiya. Known for her modern ink-and-watercolor style, Nagamiya’s work perfectly reflects The White Company’s elegant brand aesthetic. Creating the beautiful piece was no small feat, the brainstorming process began 16 months in advance. The internal team collaborated closely with the artist to refine the palette, tone, and intricate details until everything was just right. This year, Nagamiya’s illustration extends beyond the Advent Calendar, appearing on Christmas cards, gift tags, and even as window decals in stores. The result is a seamless blend of art, design, and festive storytelling ✨ Discover more of our festive favourites here: https://lnkd.in/eWrgzxzb #FestiveFavourites #TheWhiteCompany #HolidayDesign #Illustration #ChristmasMarketing

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Thank you for sharing! We adore these designs 🤍

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