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On December 13th, Google published an update, "Google Analytics 4 has replaced Universal Analytics". It's been 5 months since standard UA properties stopped processing hits, including standard properties in accounts that also contain 360 properties. You've now got 7 months to access your previously processed data in your UA property before you lose access to the interface and API (July 1, 2024). And, according to Google, while the standard sunset took weeks to complete, the full UA shutdown will happen within a week. So I ask you this, are you comfortable with that? Have you considered GA4 or an alternative analytics platform? If your answer to these questions are no, then we should talk. #googleanalytics4 #googleanalytics

🚀 Don't Panic But...🚀 Google is making a major shift, and you need to be ready! 📊 Starting July 1, 2024, Google Analytics 4 (GA4) will fully replace Universal Analytics (UA). Here's what you need to know: UA Services & APIs Turn Off: All UA properties will be inaccessible. Migrate to GA4 NOW! 🔄 Export Your Data: Don’t lose valuable insights. Download your UA data before it’s permanently deleted! 📂 Impact on Integrations: UA goals and audience lists will stop working, affecting ad campaigns. 📉 API Requests Fail: All UA-related API requests will fail. Make sure your tools are ready for GA4. ⚙️ BigQuery Integration: Export historical data from UA 360 to BigQuery by June 30, 2024. 📈 Attribution Projects: All projects in Attribution (beta) will be deleted. Get your data secured. ⚠️ This transition is huge, and the time to act is NOW! If you need help navigating these changes, don’t hesitate to reach out. Let’s master the new era of analytics together! 💪 #GoogleAnalytics #GA4 #DigitalMarketing #DataAnalytics #BusinessGrowth

#Google has updated the #GoogleAnalytics real-time #reports to show #realtimedata in 👉the last five minutes.👈 Previously, Google only showed users in the last 30 minutes but 👉now Google is showing both, 30 minutes and 5 minutes👈. #GA4 #GA4tips https://lnkd.in/gf5S4Z-i

Buckle up, folks! Google's making a big move, and if you're not prepared, you could be in for a bumpy ride. Here's the scoop: • Come July 1st, Google's bidding adieu to Universal Analytics (UA) and going all-in on Google Analytics 4 (GA4). • No more access to your UA data through the front-end or APIs post-sunset. ️ • If you haven't made the switch to GA4, now's the time! Follow Google's migration guide to avoid losing precious data. • Failing to migrate means kissing your UA data goodbye – no downloads, exports, or recoveries. • To keep your UA data safe, export it ASAP using methods from the Google Analytics Help Center or, for UA 360 properties, use the BigQuery integration. ⏰ • Prepare for the impact on ad campaigns, especially those using Smart Bidding strategies, as you'll lose access to data, settings, and audience lists. • API requests tied to UA properties will fail, affecting tools like Looker Studio. ️ • If you've got a UA 360 property, you can request BigQuery export and backfill of historical data, but only until June 30th. ⏳ • Attribution Projects in Google Analytics' beta will be deleted during the transition. ️ Check out the full article for more details: "Reminder – Google is turning off all Universal Analytics services and APIs" https://lnkd.in/gKWZpS52 Happy Thursday! Let me know your thoughts. Casey Jones ️️ #GoogleAnalytics #GA4Migration #DigitalMarketing #DataAnalytics #MarketingTips

🔍 Attention all Google Analytics users! 🔍 On July 1, 2024, Google Analytics 4 (GA4) will officially replace Universal Analytics (UA). Google will begin turning off all UA services, meaning UA properties will be inaccessible. If you haven’t migrated to GA4, follow the migration guide now! 📊 Export Your Data: Act fast! Download or export your UA data ASAP, or it will be permanently deleted by Google. 🔗 Product Integrations: UA goals, transactions, audience lists, and API requests will stop. This may impact ad campaign performance. 🛠️ BigQuery Export: Request historical data export by June 30, 2024. Don’t wait—secure your data and make the switch to GA4 today! 🚀 #GoogleAnalytics #DataMigration #DigitalMarketing #GA4Transition

GA4 is Broken - Still or Again? Looks like there is a massive attribution bug in GA4. It seems like a genuine bug, which a lot of the Google Ads & GA4 expert community have been discussing. We always recommend clients use Google Ads conversions tracking and import GA4 conversions as a double-check system, but the truth is many companies rely on GA4 as their main source of Google Ads conversion tracking. If that is your company, it's important to check if your Google Ads was affected by this bug, and if it was, your conversions are broken... Our Head Of Marketing Science, Balazs Vajna, wrote a blog summarizing the issue and our solution: https://lnkd.in/eZuGJ7dA We've been encouraging all clients to start exporting their data into BigQuery, because it is much more robust and helps future proof their data. This bug and its impact is a great example of how BigQuery can mitigate unexpected hits to your tracking set up. It is unlikely Google will be able to backfill the missing conversion data when (if?) they fix this bug, but you can still recover it using BigQuery. However, even better is to utilize BigQuery today to centralize your marketing data, especially on all the Google platforms. This is something we've been exploring and specialize in at MarketingLens, so please reach out if you are interested or need support. #GoogleAds #GA4 #ConversionTracking #BigQuery #DigitalMarketing #AskEly

Are you using #GA4 conversions in #GoogleAds? Check whether your conversions have dropped in the past few weeks and take action if necessary! #ppc #digitalanalytics #bigquery

FYI: Goodbye, UA! 👋🌅 Well, this is it. Universal Analytics (UA) will go away for good on July 1st. UA properties in Google Analytics officially stopped processing new data almost one year ago, July 1, 2023. Prior to this date, most UA users transitioned into GA4, Google's replacement tracking solution. From Google: "Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only access), and all data will be deleted." For those who still have a UA property, you will need to download all of your historical data before it's gone for good. 📈💻

👀 Is Google Analytics 4 less user-friendly than Universal Analytics on purpose? Many marketers are coming to realise that Google made #GA4 harder to use, forcing us to pay for data storage and cloud services. Quite a bold move, if true. 🤨 But is this just a conspiracy theory? We suspect Google Analytics just became less of a priority. It seems they're focusing more on #GoogleCloud, with GA4's user experience taking an unintentional hit. And before we all get negative about GA4, we shouldn't overlook its benefits. Both GA4 and BigQuery have their roles in the evolving analytics landscape. Despite the frustrations, GA4 in its simplest form is still useful for basic tasks like monitoring traffic. And with a little configuration, you can track your conversion metrics and get your core web analytics functionality set up. But for larger organisations, the days of comprehensive free analytics might be over. When you're actively investing in campaigns and web development, BigQuery could be a better choice for you - even if it demands more skills and resources. GA4's customisation features offer control and sophistication. And there are new functionalities that were absent in Universal Analytics (if you haven’t used the Path Exploration report, you haven’t lived!). 🔥 The key is to interpret these trends rather than rely on absolute numbers. And with the right approach, these enhancements can enable you to extract actionable insights. GA4 isn't perfect, and using it entirely for free is getting harder. But it’s still top of its class for gaining insights that improve website conversions. 💭 So, is #Google pushing us to pay, or is this just how things are changing? Tell us what you think! #GoogleAnalytics #Marketing #WebAnalytics #DataAnalysis

👀 Is Google Analytics 4 is less user-friendly than Universal Analytics on purpose? Many marketers are coming to realise that Google made #GA4 harder to use, forcing us to pay for data storage and cloud services. Quite a bold move, if true. 🤨 But is this just a conspiracy theory? I suspect Google Analytics just became less of a priority. It seems they're focusing more on #GoogleCloud, with GA4's user experience taking an unintentional hit. And before we all get negative about GA4, we shouldn't overlook its benefits. Both GA4 and BigQuery have their roles in the evolving analytics landscape. Despite the frustrations, GA4 in its simplest form is still useful for basic tasks like monitoring traffic. And with a little configuration, you can track your conversion metrics and get your core web analytics functionality set up. But for larger organisations, the days of comprehensive free analytics might be over. When you're actively investing in campaigns and web development, BigQuery could be a better choice for you - even if it demands more skills and resources. GA4's customisation features offer control and sophistication. And there are new functionalities that were absent in Universal Analytics (if you haven’t used the Path Exploration report, you haven’t lived!). 🔥 The key is to interpret these trends rather than rely on absolute numbers. And with the right approach, these enhancements can enable you to extract actionable insights. GA4 isn't perfect, and using it entirely for free is getting harder. But it’s still top of its class for gaining insights that improve website conversions. 💭 So, is #Google pushing us to pay, or is this just how things are changing? Tell me what you think! 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #Marketing #WebAnalytics #DataAnalysis