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Soft2Bet CBDO Martin Collins spoke to the Xperts⁴ in the Room podcast about innovation, brand equity, ROI and personalisation in UI and UX. 🎧 Listen to the discussion to hear how these features are embedded into the Soft2Bet gaming experience, enabling us to compete for player screen as we constantly develop UIs, gamification and create data engagement points that enable us to segment, personalise and target players more efficiently. Follow the link for the whole interview: https://lnkd.in/d3mf8Z2F #Soft2Bet #gamification #MEGA

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