Solebury Strategic Communications’ Post

Few things illustrate the changing media landscape better than this image. ‘YouTuber MrBeast collected 4 billion views from his videos in 2023. (…) 30% more than what Netflix captured this year on its most watched show, The Night Agent.’ It should be noted, though, that Galloway's calculation method is somewhat flawed. YouTube counts a view after 30 seconds of watching. So, in terms of actual watch time, MrBeast's hours might just be a fraction of what these numbers suggest. Nevertheless, it's true that we're living in an era where a single social media personality can rival the biggest TV productions in viewer counts. It's predicted that MrBeast will become the first YouTuber to turn into a billionaire.

How YouTube Creator Lands Production Deal with Sony As Hollywood navigates through its current chaos, an unexpected player is emerging stronger than ever: YouTube. Once considered a platform for amateur content, YouTube is now a breeding ground for groundbreaking creativity and massive audiences. Ten years ago, the idea that YouTube creators could land huge film deals would have sounded crazy. But today, we are witnessing creators not only outperforming in creativity but also amassing millions of loyal fans. This seismic shift is reshaping the entertainment landscape, proving that innovation can thrive even amidst turmoil. Creators have shown that with authentic storytelling and direct audience engagement, the traditional Hollywood model can be disrupted. As we look to the future, could YouTube be the new epicenter of cinema? #Hollywood #YouTube #FilmIndustry #CreativeInnovation #EntertainmentRevolution https://lnkd.in/gd8v4g5X

"The gap between user-generated video and television is real, but narrowing. “It’s way bigger than just a bunch of guys in their bedroom filming,” says Jordan Schwarzenberger, manager of the Sidemen, a group of seven British YouTubers with a combined subscriber-count of more than 100m. The group has a staff of 40, from set designers to thumbnail-graphic artists, based in a studio in Hoxton." 📺 Did you know that Americans now spend more time watching YouTube on their televisions than any other source of content (according to Nielsen)? 💰 Or that 15,000 UK creators now employ someone to manage their channel? As we prepare for 🎉 YouTube Festival UK 🎉 next week, great to see this recent article in The Economist exploring how YouTube creators are redefining the entertainment landscape and becoming the new generation of media moguls. https://lnkd.in/egprs4nP

𝐒𝐜𝐫𝐞𝐞𝐧 𝐖𝐚𝐫𝐬 - 𝐇𝐨𝐰 𝐘𝐨𝐮𝐭𝐮𝐛𝐞𝐫 𝐚𝐫𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐕 𝐍𝐞𝐰𝐬! Dive into the intriguing clash between YouTubers and traditional TV news media channels! Explore how digital creators are revolutionizing the way we consume news and entertainment, challenging the long-standing dominance of mainstream media. Is this the end of an era or the dawn of a new one? Swipe through to find out! #ScreenWars #DigitalMedia #YouTubeVsTV #MediaRevolution #CorporateProfessionals #NewAgeNews #ContentCreators #MediaConsumption #ViewershipBattle

🌟 Bringing Dog Whisperer to New Heights! 🐾 As TV and YouTube merge, iconic shows like Dog Whisperer are thriving in the digital space. Radar is leading the way in transforming TV content into YouTube sensations. Find out how: https://ow.ly/SYI630sGIRz #MIPCOM #Radar #DogWhisperer #TVtoYouTube #YouTubeChannels

$233,000 That’s the average cost of 1second of footage for an ad at the Super Bowl. Based on the average cost of a 30 second commercial. I’ll save you the math that’s $7,000,000 But is it worth it? Companies are willing to pump millions into being seen and the Super Bowl is the perfect place 👀 With 123.4 million viewers, making it the most watched telecast EVER, I think I’m right in saying they got the eyes on it that they needed. Something the Taylor Swift effect I’d say! What do you think? And company’s see massive value from videos getting eyeballs on they’re brand. And while you may not reach 123.4 million people (at least not straight away) using video increases your chance of being seen and noticed amongst a sea of competitors. Make those videos stand out, evoke emotion, or entertain and those chances increase even more. Did you watch this years Super Bowl and more importantly what was your favourite commercial… mine was the Doritos one 👌🏼🎬 #videoproduction #videoagency #superbowl2024 #taylorswift #doritos

I see YouTube and TikTok replacing television and cinema. Treat YouTube as a broadcast channel with longer in-depth videos - and then make shorts and reels for other platforms that direct people to your YouTube channel. TikTok is now on it - encouraging people to make 10 minute and longer videos. It's a different way of thinking. It's less about "social networking" and more about being a producer of a media platform. Think like a producer - they are constantly asking - how can we repurpose and refresh older content. Just look at Disney remakes and Marvel spin-offs - it's where the money is, clearly. And you can do exactly this with your own content, too.

With the news that #Paramount might soon be under the control of #Skydance Media, I wanted to write an explainer about what's happening with the studio, and what it all means for #StarTrek and its future. Read, share, and reply!

You know what they say: when life gives you lemons… make a social media hit that gets everyone liking, ❤️ commenting and laughing. Working with Paramount+ and Pluto TV on last month’s VMAs coverage, 🎤 we were up all night sharing content from the awards ceremony, and even turned a technical snag into a meme-worthy moment on X. Thanks to our partners and team’s flexibility, we were able to craft reactive content that inspired thousands of retweets and generated millions of impressions, 📈 turning a tricky moment into a social media sensation. Check it out 👉🏾 https://lnkd.in/gGdGUinC

What do marketers need to know about/or can learn from the entertainment industry in 2024? Pitch me your musings. We've an array of frankly unusual celebs and brands lined up. help add to that please and thanks. 2 weeks