Solely Inc.’s Post

#Flashyhydration is trending. #Hydration trends have evolved from Louis XIV’s spring water to today’s #edgy #cannedwater brands mimicking beer and energy drinks. Now, water brands are part of an #aspirational lifestyle for Gen Z. #LiquidDeath, a market leader, uses #provocative and radical marketing, along with #environmentallyfriendly messaging, to stand out. Meanwhile, other brands like #NotBeer and #Drip offer similar #lifestyle-oriented, #zeroalcohol options. The growing #singleservewater market in the U.S. is now worth over $34B and this shift is part of a larger trend towards #alcoholfree drinks, with products like #hopwater (sparkling mineral waters flavored with hops) trending with their #beerlike #flavors. Ultimately, #GenZ consumers are ok with blurring the lines and are “comfortable with definitions in general being much more fluid.”

Does anyone else think this Liquid Death is a weird brand? At its core, it is to get more individuals (mainly men) to drink more water by using alcohol branding and packaging. Some will say, what does this matter if it gets more people to drive a more healthy drink? It is leading to the use of unsustainable packaging, increasing carbon dioxide levels. Why do you have to pretend to be drinking? I don't get it. I would love to get insights to why it works and is a good idea. EDIT - 17:50 08/05/2024. It is the beer marketing I'd like more understanding about. #package #packaging #plastics #design #alcohol #sustainbility

Unlock your brand's potential by mastering your niche! 🔓💼 Discover how successful companies exploit their unique market positions to drive growth. From FatBoy's indulgent ice cream sandwiches to Orchard Valley Harvest's healthy snacks, learn some of the best kept secrets on our new blog post: https://loom.ly/pFyEGq0 #DamenJackson #Packaging #PackagingExperts #Brands #Growth #Expansion #brandingdesign #branddesign #consumerpackagedgoods #cpg #cpgbusiness #cpgcompany⁠ #blogpost #blogger #grow #bloggerlife #bloggerstyle #inspire #blogs⁠ #VeganPackaging #EcoFriendlyRevolution #NeutralColors #Sustainable #Style

Imagine seeing an oat brand that’s as bold as its flavour. That’s exactly the impact we wanted to create for Glebe Farm Foods Pure Oaty - a brand that’s impossible to ignore, with a fresh, distinct identity as unique as their 100% gluten-free oats. 🌾 Instantly recognisable - whether in your local coffee shop or on the supermarket shelf. We focused on what makes them special - UK grown, premium quality, pure oats and a commitment to gluten-free goodness and carbon consciousness (a brand right after altavia.uk's own heart). Our creatives crafted a complete brand toolkit. Including everything from oat-standing tone of voice right through to the oat-rageously playful visuals. We ensured the brand didn’t just sit on the shelf - but owned it!! We had a great time bringing the project together. Turns out oats are pretty versatile in more ways than one! We think we nailed it! Check out our oat-thentic creation. #ShopperMarketing #FMCG #BrandMarketing #BrandToolkit #WorldPlantMilkDay

CEREASLY SEXY. 🥣 The opposite of bravery isn’t cowardice, it’s conformity and in the CPG industry, there are vast seas of sameness. There are untold benefits to zigging while a category zags, but the key to standing out isn’t simply being different for different's sake, it’s being different in the right ways that challenge a category without alienating consumers. This principle was at the heart of our recent brand creation Best Behavior Cereal, a high protein, low-sugar cereal created in partnership with Redbud Brands. Our case study is live on our website, head over and give it a quick read. #CPG #CPGIndustry #packaging #packagingdesign #branding #branddevelopment

Water may not be traditionally thought of as exciting, but it's leaving flashy sports drinks in the dust. The Bev50 report reveals surprising trends in the hydration market, with plain old bottled water outperforming many sports drinks. But here's the kicker: brands like Liquid Death are proving that with the right branding, even water can be a "feel good" buy. Want to know how to make your beverage the next must-have? Request a walkthrough of the Bev50 report for eye-opening insights. https://hubs.la/Q02JXQwg0

Thanks for the feature, Arick 💁🏼♀️ Clearly, I'm a big Liquid Death fan, I write about them frequently because they're a business that really understands the true value of brand. While other startups in F&B do the bare minimum with a flashy logo & package design and call it "a brand", LD did/does the work of actually creating something that lives and breathes beyond its product and consistently pumps out entertaining stories, content and activations to amplify it. While market leaders in their category depended on influencer partnerships, celebrity endorsements, product features, origin stories, or (when all else failed) in their fat corporate marketing budgets, LD went where no major water company dared to go. Prioritizing brand differentiation over product differentiation with an edgy, formidable, comically macabre POV. It likely wouldn't have performed well in a focus group, no market research consultancy would've recommended it. But they did it anyway with grit and determination. A $1B valuation selling water - a product that you can get for free at any bar. It's the biggest flex there is.. next to maybe Pet Rocks from the 70s. That shit was just genius. Bravo, LD 👏🏻

Want to know how to make Candice Brown’s tantalising Oreo banoffee pie? We’ve got you 🍰 🥣 And, what’s even better, is that all the ingredients are from brands that Nest members are invested in! Here’s the recipe ➡️ https://bit.ly/44fzclh | #everydayinvestor

Do you believe in love at first sight? 😍 Well that describes my feelings towards this gorgeous product 🚀 3 g of collagen in one bottle. Cold pressed, all natural ingredients you know and recognize, sweetened with little Agave, only 45 calories per bottle 🎉🥳 Beautiful branding. Nice positioning. When it comes to Health and Wellness products, consumers understand and appreciate added value 🙌😎 They are not looking for cheaper products! At 20 AED per bottle, yes it’s steep but compared to your regular juice, you get added value. And isn’t Innovation all about adding value 🚀 Beautiful collaboration between Essentially Juices Manufacturing LLC and Sacred Glow Co. Bravo well done 👏👏 Always hanging around Spinneys to spot new innovations! Thank you Tom Harvey for bringing so much inspiration 🚀 I want to try all the flavors now… Watch out people! Collagen has broken free from the powder canister at home 🤩 And the future opportunities are endless!! Have you tried these drinks? Let me know in the comments👇 #innovation #foodandbeverage #collagen #healthandwellness #functionalbeverages #local #madeinuae

Your delicious creations deserve to be seen! Let's create a brand image that speaks to their hearts. Quality is just the beginning, let your brand tell your story! DM me and let's talk about how to make it shine! #BrandYourCreations #FoodAndBeverageBranding #StandOutWithBranding #marketing #strategy #BrandShyp #CaptivateYourAudience #TellYourStory #QualityMeetsBranding #startupsuccess #texas #srilanka