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Retailers ramp up ad spend in 2024, with electronics leading the charge! 💰 But it's not just about clicks - loyalty programs are hot, with AI-powered personalization on the rise. #retailmarketing #loyaltyprograms #AI

We're always surprised when marketing or strategy experts take a look at consumer trends, see what’s new, and leave public relations out of the conversation about how brands need to adapt.   Just came across a thought leadership piece basically saying that consumer behavior has become increasingly unpredictable due to economic uncertainties, bringing contradictory patterns, with people switching to cheaper brands, while also splurging on certain items.   Meanwhile, two things remain constant - consumers love great deals, and marketers need to adapt beyond traditional strategies, which today means turning to artificial intelligence.   For all the advances in technology - accelerated dramatically over the last 12 months by AI - and more sophistication by marketers, dedicated PR support remains a vital factor in helping retail brands effectively respond to changing consumer trends.   That’s because well planned and tenacious PR programmes shape and communicate a brand’s new and most important messages to its audiences across a variety of media channels and other platforms. Much more cost-effectively than other forms of marketing.   In doing so, building trust and reputation. Giving brands, and their leaders, more visibility, a stronger voice, making them stand out ahead of their competitors. Get in touch to learn more. #publicrelations #pr #pragency #prconsultant #artificialintelligence #ai   https://lnkd.in/d4bKaNn8

🔴 𝗦𝗧𝗢𝗣 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚: MANGO has created the first #advertising campaign generated by #AI for its Teen line. 𝘛𝘩𝘦 𝘨𝘰𝘰𝘥 𝘯𝘦𝘸𝘴 𝘪𝘴: • 𝗖𝗼𝘀𝘁 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻, obviously. Marketing teams will finally be able to produce high-quality content at scale. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗶𝗺𝗶𝘁𝘀. Instead of spending days choosing the right model or flying an entire team across the world, we’ll be able to create freely, without logistical barriers. • 𝗧𝗶𝗺𝗲-𝘀𝗮𝘃𝗶𝗻𝗴 (and we all know time is money). Advertisers can quickly see if an idea is worth exploring or not. 𝘛𝘩𝘦 𝘣𝘢𝘥 𝘯𝘦𝘸𝘴 𝘪𝘴... • Our marketing industry will face a 𝘩𝘶𝘨𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦. We’ll have to become as creative, competitive, and bold as possible to maintain our position. • And, in my humble opinion, many people will lose their current jobs! And you, do you think it's good or bad news? 𝘊𝘩𝘦𝘦𝘦𝘦𝘳𝘴.

"AI is indeed a powerful ally in the advertising landscape, but its true potential is realised in synergy with human expertise." says, Vineet Bajpai, our Founder & CEO, in an interaction with Social Samosa. Read about Vineet's personal experiences leading one of the largest agency-groups in India, the growing roles of staff augmentation and AI in the advertising industry, latest trends and disruptions in digital, and much more. https://lnkd.in/g9fs-s3M

As we delve into 2024, the e-commerce landscape is witnessing a remarkable transformation, largely driven by advances in Artificial Intelligence. I recently came across an insightful article on #ALIZILA, Alibaba Group's official magazine, that captures the essence of this evolution. 👓 "E-commerce Trends 2024" offers an in-depth look into how AI is reshaping the way we conduct business online – from enhancing the efficiency of supply chains to personalizing customer interactions to an extent previously unimagined. Here are a few key points that struck me: - AI is not just improving experiences; it's redefining them. - The integration of AI into supply chain operations is creating a more agile and cost-effective business environment. - Personalization powered by AI isn’t the future; it's the present, setting new standards for customer engagement and retention. I highly recommend reading this article to anyone interested in the dynamic world of e-commerce and AI. Whether you're looking to adopt AI technologies for your business or simply want to stay informed about the latest trends, this piece is a valuable resource. 🌐 Read the Full Article: https://lnkd.in/edVK6jNw

Check out this article my dad Barry Thomas co-wrote! Generative AI is causing a "searchquake" right now, a new term describing the revolutionary ways consumers are searching online with Gen AI. FMCG brands must adapt by optimizing content with concise facts and credible sources to stay visible. With AI tools like ChatGPT becoming mainstream, embracing this technology is crucial to avoid traffic declines. Brands must act now to thrive in this exciting new search landscape! #GenAI #searchquake #brand #search

25% of companies are already planning to implement AI-related technologies in the next six months 🤖 Why not be one of them? As our CEO, Hreggviður St. Magnússon aka. Reggie says, "It's amazing to see how fast artificial intelligence is changing the rules of the game. We see artificial intelligence not only affecting marketing, but also all aspects of operations and management" 🚀 So ready to take the AI leap? Then RIMC is the perfect event for you! Join us on September 26 for a deep dive into the future of digital marketing…  👉 https://rimc.is/ 

As we also learnt in our recently released State of Customer Engagement Report, personalisation is a top trend for 2024, with 70% of companies saying they’re already using AI to personalize content and marketing. As discussed in this article this hyper-personalisation creates a fantastic customer experience, but what about smaller businesses? Can AI be democratised to level the playing field? While personalisation has existed for a long time (think pre-digital VIP treatment), AI is the real game-changer. It unlocks the power of vast consumer data, allowing brands to understand individual needs and preferences truly. #RetailTech #Personalisation #AI https://lnkd.in/gAwjK32w

#GenerativeAI is changing how consumers find products and brands, presenting challenges and opportunities for FMCG companies. AI's ability to instantly answer questions has redefined traditional keyword-based search. Barry Thomas and James Cadwallader explore opportunities for brands amidst a new age of optimized search: https://loom.ly/yQjU4jc #CPG #FMCG

Search 2.0 for brands brings a new searchquake for SEO, digital marketing and more. #brands #search #seo #genAIsearch #digitalmarketing #marketing #futureofcommerce