Solomon Partners’ Post

DEEP REALITY: The “cablefication” of streaming was always going to happen! Yet it will still loose money, as THIS audience, is not THAT audience, and NEVER Will BE Again. Bundles will Die, Ala Carte Media will Prevail, Sports Piracy will Increase, Funds are drying Up, and Time is Running Out! Bring Back 50% Profits Instantly, Agnostically, and Non-Competively...I Guess WE Will Have to Wait for The Bosses to Sellout Fast and Cover, Before Wall Street (& the People) Makes "Them Pay". Tried to Tell Them, New Digital Entertainment is a Industry-Wide Team Sport. #stubbornmediaceos #nextgenstreaming #streamingwars #freecast #nomoreappdiving #ota #streaming #tv

Consolidation in the industry is on the rise, with more deals expected to follow. Paramount is currently on the hunt for a streaming partner, a move that comes after the several attempts to sell the entire business. According to CNBC, discussions are underway regarding Paramount's search for a streaming partner. Stay tuned for further updates on this evolving trend. #Consolidation #MergersAndAcquisitions #Paramount #StreamingPartner

The streaming video/CTV doom loop continues. No profitability - higher prices - more advertising - less spending on original production/less new quality content - fewer viewers - go back to start. From the advertiser's point of view this will lead to consolidation, less choice, less competition, lacking innovation in advertiser-facing products, higher ad prices.

Reiterating the value of sports content for streaming services (and all broadcasters). #sportsbiz #sportsbroadcasting #disney #streaming https://lnkd.in/eNSvZaXH

Talk about a crystal ball - this article hit the nail on the head for 2024 streaming news. More and more bundles are being created to bring users in and increase content engagement across streaming platforms. https://buff.ly/3vwHB6t #Streaming #TVStreaming

How European broadcasters like TF1 are adapting streaming tech to transform their business | w Xavier Leclercq from Broadpeak: In this Voices of Video episode, Xavier Leclercq from Broadpeak talks with NETINT’s Mark Donnigan to explore the streaming industry's shift from subscriber growth to profitability, and the role advertising and FAST channels play. The pair will discuss the impact on traditional TV channels and media companies, what the real potential for targeted ads is, and the transformation of channels like ITV in the UK and TF1 in France into “streaming destinations.” Broadpeak.io’s innovative ad replacement and performance advertising technologies and the evolving role of telcos in managing OTT traffic and ad distribution will also be discussed. Join us for insights into the future of streaming and monetization. Join live to ask your questions in real time, or you may email your questions ahead of time to voicesofvideo@netint.com. Can’t make it live?  We have you covered. Register for the event, and an on-demand replay will land in your inbox so you can watch at your convenience.

CTV & Streaming is rapidly becoming the dominant platform for entertainment, news, and sports. It was once commonplace to hear skepticism about streaming's ability to replace traditional broadcast and cable television, particularly for local news and sports coverage. However, this narrative has dramatically changed. Today, most television stations offer dedicated streaming apps, making local news accessible to viewers on any internet-connected device. The emergence of FAST channels has further expanded the availability of live news content. You can even stream cable news like Charter |Spectrum without a cable subscription on Xumo Play. The Spectrum | Charter news apps were once used as an enticement for subscription loyalty. Cord-cutting that dropped cable penetration to less than 50% in many markets has likely caused cable companies to rethink that strategy. The sports industry has also undergone a transformative shift. Major leagues like the NFL, NBA, NHL, and MLB have all entered into significant streaming partnerships. With each passing season /year, the influence of streaming on local TV stations, cable and sports grows stronger, making it evident that this trend is unstoppable.

✅🖥️ Yahoo Finance (9/12): “In an early renewal of their multi-year deal, the companies said an ad-supported version of Max, which includes all HBO and Discovery+ content, will be available to all Spectrum TV Select packages. Charter is the nation's largest pay TV company. Max and Discovery+ will be added to Spectrum's bundle, which already includes streaming platforms such as Disney+, ESPN+ and Paramount+. As part of the agreement, Spectrum will continue to carry Warner Bros Discovery's TV network portfolio, including sports network TNT, CNN, Food Network and Discovery. The media and entertainment giant's TV business has been struggling due to cord-cutting by consumers and weak recovery in the advertising market.” ⬇️ #streamingtv #ctv #ott #mvpd #cordcutting #avod https://lnkd.in/ey68mGEB

The day we begin valuing the importance of asking the right questions is when the answer to launch yet another streaming service, over and above your existing services individually or combined, will be a resounding no! https://lnkd.in/grkDYAVW

Streaming Showdown: Rivals Face $5 Billion Challenge! 🚀 Dive into the turbulence reshaping the streaming landscape and what it means for your binge-worthy nights. #StreamingWars #IndustryInsights"