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It's a big day today at Kindred HQ as we launch our new brand, website and positioning 'Positive Change is Serious Business'. Because it is. At Kindred we make positive change every day but not just because it's the right thing to do. It's also essential for businesses to succeed. Curious to read more? Check out our lovely new website for now, but do get in touch if you'd like to chat some more! #pr #pragency #communications #positivechange #newlook

“If you were stepping into the CMO role today for the first time, what would you do differently?” I was recently asked that during a panel I was on talking about my journey into marketing and the C-suite. Without advanced notice of the question, my quick response was simple: Nothing. (Hashtag no regrets!) And I meant it. Mostly. Because when I first stepped into the CMO role nearly six years ago, I trusted myself to make the best decisions I could with the information I had. And no, that doesn’t mean for six years I’ve been “perfect,” but I can say with conviction that I’ve made the best decisions I could at the time they were made. I’ve also learned during that time that trusting myself and following my intuition is critical for my success. It’s when I didn’t follow my gut that I made decisions that I later regretted in some form or fashion. So, with that in mind, here’s a short list of key decisions I’ve made (and continue to make) as CMO of Taylor Morrison that I’m most proud of (loosely based on data, 100 percent based on gut!): - Focus on building a strong internal brand first, external brand second. You can’t reverse this, folks! - Centralize key functions within marketing to increase brand consistency and creative offerings to the organization while being more efficient with our spend. - Hire top-tier marketing and communications talent from outside the industry. - Surround myself with industry veterans, like Stormy Rasmussen, who make me a better leader and marketer every day. 🫶🏻 - Challenge the notion that “brand doesn’t matter” in our industry – EVERY. DAMN. DAY. And carrying that mindset throughout our marketing strategy and approach. - Push the boundaries of what’s “been done” in our industry in pursuit of finding the best ways to connect with and engage our future homebuyers. Maybe in retrospect, a better way to answer that question would’ve been: “Don’t let the “‘marketing is a science”’people fool you.” It’s also very much a business that relies on human emotion and nature. Even—and especially!—your own. #CMOpov #NoRegrets #TrustYourGut

Big players poaching your top marketers? It's not the glitz of Sydney they're after, they're in pursuit of meaningful work! Are they chasing better salaries or craving fulfilling roles in marketing? No more 'resources' tag. Try offering purpose instead of just pay. Remember, it's about inspiring loyalty, not buying it in the marketing world. Ready to change the rules of the game?

"Home" carries a lot of meaning. It can represent family, friends, comfort, safety, warmth, accomplishment and a sense of belonging. Home doesn’t just represent where you physically live – it can also be where you feel most welcome throughout life, whether it’s at summer camp, college, in a professional networking group or in the workplace. I’ve always thrown myself head-first into my job over the years. I care deeply about the work I do and how it contributes to the company’s mission. When I feel “at home” in the workplace, I not only perform better but am also a happier, healthier human being. If you're in a place where you don’t feel you belong, it can adversely impact your life outside of work. While looking for my next role, I paid special attention to what kind of culture a company had, the quality, integrity & kindness of the people, how they talked about & treated their team, and whether their core values were not just written on the wall but actually show up in how people operate. Of all the companies I talked to, one stood above the rest: Lennar. Some of you may ask, “Who?” and, honestly, I hadn’t heard of Lennar when they reached out. But, as my philosophy was to be open to new opportunities, I talked to them. And they checked every single box above. Not to mention that they are a 70-year old, Fortune 150 company that's been public since before I was born. Lennar... - Not only builds thousands of high quality homes every year all over the U.S. – a huge need in the current housing crisis – but also makes them attainable for first-time homebuyers. - (Quietly) gives a tremendous amount back to the communities they serve, through the Lennar Foundation, because it’s the right thing to do. - Truly cares about its Customers and “Associates” (what they call their employees, many of whom have been there 30+ years!), and about being on the cutting edge of how technology can transform the home building industry. On April 1, I officially joined the company as SVP, Communications, and am commuting from Brooklyn to Miami, where Lennar is based (I buried the lede!), until I fully relocate with my family this summer. Leaving New York after more than 25 years is a huge change – and I will miss it – but my family and I are excited to embark on a new adventure in the sun. In just three weeks at Lennar, I already feel like I’ve found my home, hopefully for many years to come. The people are warm and welcoming, the company is doing work that is both impressive and mission-driven, I can build within a well-resourced, stable organization, and I believe I’ll be able to make a lasting impact. Thanks to Olivia Witmer & Emma Putre at Daversa and Drew Holler, my amazing new boss, for believing I was the right person for the job – I’m honored to be part of the Lennar family!

AI and the Future of Events have consumed a lot of ink in the last few years. This InVision Communications and InGo eXchange Roundtable was a great reminder that relationships are best built through breaking bread over interesting rich and exciting topics: 1. As events grow in importance, what does professional development look like? 2. As events evolve, how do we understand the P&L, and the value of an attendee? Thank you to everyone who participated and brought incredibly valuable insights. Stacey Gromlich, Grace Burns, Heather Schneider, CMM, CMP, DES, Brian Mason, MBA, Angie Smith. #eventmarketing #eventprofs #eventleaders #marketing #eventtech #martech

Fast reflections on my 6th #CannesLions, and feeling inspired and incredibly grateful for the experience and my network.   While my Cannes instincts came rushing back,... knowing that Môka on Rue du Commandant André will always have a breakfast table when your first option fails, the time needed to navigate La Croisette from the Palais to the Martinez (exactly 13min if you don't stop and chat with a friendly face along the way, which of course never happens), how to gracefully exit a long Thursday night dinner in time to reconnect at 'the pubs' with colleagues, clients, and partners before the exodus, the Rue d' Antibes route is the fastest to Le Suquet (and that a late dinner at the foot of the old town still puts you at #AmazonPort in under 5mins or on this particular night just in time to be 'carried to Ohio in a swarm of bees' by the legendary, The National - see what I did there Samantha Bukowski? 🤣), and Cannes' one and only record shop, Discotis, is worth popping into for a stack of '60s French yé-yé pop 45s before heading to the airport,... #CannesLions24 felt different as I repped choreograph in my new role after so many years with #TeamMindshare. It was exciting to meet with new partners (and reintroduce myself to old ones), connect with a wider network of WPP clients, whilst also finding time to hang with my Purple People from around the globe. A few takeaways… 🛒 With consumers, marketers, and platforms aligned on #commercefirst experiences, it's clear #retailmedia is just media now. Plug for our new partnership with Incremental, where we'll use AI to rebalance the data asymmetry and unlock cross-retailer, outcome-based planning and optimization for our clients. 👨💻 Media dollars are actually following the availability of privacy-enhancing tech as marketers are seeking to widen their data aperture, and take an approach that puts #datacollaboration - not just data collection - at the heart of future growth on platforms. ⚽ 🏈 🎾 From the Palais to panels, brands have finally embraced athletes for their personalities off the field just us much for their performance on it. Brand x athlete collabs have shifted from spokespersonship to brand x (athlete) brand full-blown partnerships, with athletes bringing everything from media inventory to creator content to fashion and more. 📺 Brands as (commerce-enabled) media networks! So cool to see JPMorganChase have prime real estate this year for their new #ChaseMediaSolutions, and congrats to new friends Khatidja Ajania and team on launching Kinective Media℠ by United Airlines Media network! And the most important thing I took away… we have a team of rock stars. It was an absolute pleasure to spend time with all the brilliant, kind, fun nextgen data, tech and commerce leaders at choreograph and GroupM, and all of our agency client team partners. More big things to come…   Now time for so much needed R&R with the fam. Ahoj Praho! ✈

Move quickly, analyze intelligently, marry insights with judgement, decide, and go! Make your mark as Senior Brand Manager with an emphasis on digital/social communications in a company highly invested in its consumer. That’s how this entrepreneurial family of companies continues to dominate as the innovators of all things baby. #DTCMarketing #CPGmarketing

Do you feel like you're doing 1 million+ things... and yet your B2B marketing efforts fall flat? Maybe your budget is the same as last year, yet you're expected to deliver even more results? We get it. It's complex. And it is hard! But the good news is... that's exactly what we help our clients tackle. Join our Masterclass below delivered by PR, Marketing and Media experts from our teams.

Four Months In: From Agency PR to Internal Comms Four months ago, my career took a sharp turn: I left the vast world of a global corporate agency to steer the internal comms for a smaller, close-knit team. Was I scared? Absolutely. The change in scale was immense—going from international campaigns to intimate, team-focused communications felt like moving from an ocean liner to a sailing boat. The First Day – Nervous? More than ever. Stepping into the office, the weight of “new beginnings” hit me like a ton of bricks. It wasn't just a new desk. It was a whole new world of responsibilities and unspoken rules. First Month – The steep learning curve felt more like a vertical climb. Every task I completed came with a side of doubt, but slowly, I started turning the small wins into routines. Month Two and Three – Confidence began to sneak in. My voice found its place in meetings where I once only listened. I launched our monthly newsletter, and guess what? People didn’t just read it; they waited for it. Today – Four months in, and I'm crafting strategies, not just content. The wins? Still small, but they're stacking up. And that jittery newcomer? Turns out, she was just finding her footing. This journey has been one of the most daunting transitions of my professional life, but every challenging moment has been a stepping stone to a victory, however small. Here’s to more learning, more growth, and more tiny triumphs that lead to big changes.

It’s not just your next step, it’s history in the making. ✍️ Find out how you can Make History in our PR, Marketing & Sales team here ➡️ http://spr.ly/6044Ps0iG #MakeHistory #PMICareers