DURING THE FALL
This past week:
- We found out that Streaming hit its highest share of TV viewing ever.
- We learned that YouTube surpassed The Walt Disney Company as the most watched single distributor - on the TV.
- And we heard from Sony’s CEO that in the next two years the Media industry is in for “chaos - mergers and bankruptcies and sales and all kinds of fun things.”
“The business will be in a period of chaos for the next 18 to 24 months. Just look at all the companies with cable networks that have this albatross of cable networks around their necks that they have to figure out what to do with.”
https://lnkd.in/eGmhjXya
The most surprising part of all this? That the collective braintrust of the Media ecosystem acted as if all of this was somehow surprising.
“Vinciquerra is certainly not the first media executive to predict more consolidation in Hollywood, but he may be the only one using the most-damning language.” - IndieWire
Really IndieWire? I have been ringing the alarm bell with much stronger language FOR YEARS. I have written the phase “Media Apocalypse” more times than anyone can count. I have been urging Disney to do big things like buy Roblox. I have been calling for David Zaslav to be fired for malpractice. I have been beseeching the C-Suites, boards, and shareholders of Big Media to look beyond the models of the past, look towards Big Tech lifestyle bundles as the the future, to collaborate with their data in order to better compete with the Trillion Dollar Death Stars, to empower younger product and project managers to make the transformations they need, and to (finally) put their consumers at the center of everything they do.
While some of you reading this may have listened, few (if any) in Hollywood have.
To be fair, it’s hard to hear the strategic advice of an outsider when your conference rooms are packed full of Ivy League fraternity brothers harrumphing their sycophancy in your ears. And boy are those free sushi lunches on the 52nd floor hella distracting!
Now, as a consequence of years of corporately delinquent negligence and continual narcissistic anal gazing, Paramount is being sold for parts, Warner Bros. Discovery has lost 71% of its value, Disney (after an historically disastrous and permanently damaging non-succession) is AGAIN looking for a successor, Fox Corporation is reenacting (verbatim) the last season of Succession, and Netflix is playing a shell game with their failing ad business.
So what’s a Media business to do now? More importantly, what the fuck happens NEXT?
As we embark on the fall and begin the end of 2024, here (at the link) are my TOP SIX PREDICTIONS for THE NEXT 24 MONTHS...
https://lnkd.in/ea8FHD33
Have a safe fall! 💀
President, Lead Appraiser at Greg C. Brown & Associates, Inc.
2moWow! Fantastic! Congratulations Hiroki!