Sopheon’s Post

Welch’s wanted to grow market share faster than the industry average by expanding into new categories. This required aligning product innovation with their new market strategy and making informed decisions based on reliable data. Welch’s adopted a transformational approach to innovation, process efficiency, and portfolio management, leading to more profitable new product development investments and “big bets” paying off. Learn more about Welch’s journey and success in the full case study. https://hubs.ly/Q02G9fHn0 #ProductInnovation #CPG #MarketGrowth #NPD #BusinessStrategy #InnovationSuccess #PortfolioManagement #ConsumerGoods #CaseStudy

🚀 Innovation is the key to business growth! Although every skilled CEO strategizes for success, manufacturers can boost their chances with long term planning around their innovation strategies. Did you know that only 52% of new items launched in CPG (According to a 2023 article by Nielsen) grow in their second year on the market? To achieve innovation vitality within CPG growth plans, it’s more than just nailing the right concept, completing flawless execution, or executing proactive real-time management. Early testing of new innovations are crucial to delivering long term success. Ready to up your innovation game? 🌟 #BusinessGrowth #InnovationStrategies #SuccessTips

 A transformative platform that goes beyond sourcing by offering comprehensive solutions like Product Portfolio Optimization, Facility Augmentation, and Market Diversification. We empower businesses to refine their product portfolios for maximum market impact, scale operations efficiently through facility enhancements and explore new markets to diversify and strengthen resilience. Our integrated approach ensures businesses not only meet current demands but also anticipate and capitalize on future opportunities. Whether you are aiming to streamline operations, expand market reach, or enhance product competitiveness, our platform is designed to support your journey toward sustainable growth. Register on www.pharmalinkage.com today! #PharmaceuticalIndustry #GlobalRecognition #ManufacturingCapabilities #Innovation #MarketSuccess #ExpertiseShowcase #StandOut #RegisterNow #Innovation #BusinessExpansion #IndustryLeadership

Increasing competition and decreasing profitability lead pharma companies to rethink their Portfolio Strategy. Below are four models that can help you clarify your Portfolio Strategy. For more, contact with us. #fitminds #pharma #strategy #consulting #portfoliostrategy

🔍81% of manufacturers see potential prioritising early-stage decision making. The shift left strategy is the answer. 🚀 Discover how to blend product innovation with full-cycle process optimisation to stay ahead in the competitive market. Dive into the insights here: https://hxgn.biz/3WnE5VL #ShiftLeft #AdvancedManufacturingReport #EmpoweringMakers

 A transformative platform that goes beyond sourcing by offering comprehensive solutions like Product Portfolio Optimization, Facility Augmentation, and Market Diversification. We empower businesses to refine their product portfolios for maximum market impact, scale operations efficiently through facility enhancements and explore new markets to diversify and strengthen resilience. Our integrated approach ensures businesses not only meet current demands but also anticipate and capitalize on future opportunities. Whether you are aiming to streamline operations, expand market reach, or enhance product competitiveness, our platform is designed to support your journey toward sustainable growth. Register on www.pharmalinkage.com today! #PharmaceuticalIndustry #GlobalRecognition #ManufacturingCapabilities #Innovation #MarketSuccess #ExpertiseShowcase #StandOut #RegisterNow #Innovation #BusinessExpansion #IndustryLeadership

🚀 Unlocking Growth Through Deep Supply and Forward Chain Engagement 🚀 In today's rapidly evolving marketplace, the financial health and innovation potential of medium and large enterprises are increasingly linked to the vibrancy of their entire ecosystem. This includes not just their immediate suppliers or distributors but extends deeply into their supply chain and forward to their dealers, distributors, and retailers. 🌟 The Hidden Power of Deep Engagement 🌟 Engaging deeply and periodically with both the supply and forward chains is no longer a choice but a strategic imperative. The financial well-being, access to timely funds, and operational capabilities of these partners directly influence the quality of products, brand reputation, and ultimately, the bottom line of enterprises. By fostering strong, collaborative relationships, enterprises can unlock innovations in product development, pricing strategies, promotional activities, positioning, and all other facets of marketing and sales. 🔍 The Critical Role of MSMEs 🔍 Many entities within these extended chains are Micro, Small, and Medium Enterprises (MSMEs). These MSMEs are not just crucial cogs in the enterprise machine; they are vital for the industry's growth, the broader ecosystem's resilience, society's well-being, and the country's economic health. Recognizing and supporting the role of MSMEs within the supply and forward chains can lead to a more inclusive and sustainable growth model. 💡 A Call to Action for Sustainable Growth 💡 Enterprises that proactively engage with their deep-tier supply chains and dealer/distributor/retailer forward chains set themselves up for immense growth. This engagement unlocks a treasure trove of innovation and efficiency, driving significant improvements in the quality of products and services. It's a strategic approach that benefits not only the enterprises themselves but also empowers the entire ecosystem, contributing to a robust, dynamic, and sustainable economy. As leaders, stakeholders, and innovators, it's our responsibility to recognize the immense value hidden within our supply and forward chains. Let's commit to fostering a culture of engagement, collaboration, and support. Together, we can achieve unparalleled growth, sustainability, and impact. #SupplyChainManagement #BusinessGrowth #Innovation #MSMEs #StrategicEngagement #MarketingStrategy #BrandBuilding

In a recent study in the consumer products sector, product launches plummeted from 2020 to 2023. 𝐀𝐫𝐞 𝐨𝐭𝐡𝐞𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐬𝐞𝐞𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐭𝐫𝐞𝐧𝐝? This stat illustrates the increased stakes with each new #productlaunch. A key factor in the success of new #initiatives is how prepared your frontline teams are to deliver your #valueproposition. Don't assume they get it and are talking to customers about it - find out! Read the article that references the study here: https://vist.ly/r7rd

"We have extended our capabilities to be able to support innovation development end to end. From white sheet of paper through to in-market optimisation… we take the required steps to ensure that your innovation’s success is predictable and not just a hopeful bet." - Guy White, CEO & Founder In a landscape full of risks and obstacles, we're prepared to supercharge your innovation's in-market success. Find our what our renewed promise can mean for you in this deep dive into the new Catalyx chapter, here: https://hubs.ly/Q02s4fFB0 #FMCG #CPG #Innovation #ConsumerInnovation #CPGInnovation #ConsumerInsights #ProductDevelopment #ConsumerNeeds #ConsumerGoods #ProductLaunch #Catalyx

Winners of innovation: Tracking product launches and understanding key markets "Understanding the most vibrant innovation markets and their significance in product testing before further expansion empowers businesses to make informed choices, optimizing success and mitigating risks tied to new product launches." Read more https://lnkd.in/gqQ4T2Mh