Sophie Kreuzer’s Post

2 weeks ago I celebrated my 8th anniversary at Anyline Here are some learning for everyone, who isn't sure if he/she/they is qualified enough for a job or company. My journey so far was quite a roller coaster. From a team of 15 to team of 100, from internship to leading a team. There will be never an easy, linear way within your career - but exactly this makes it exciting. These are my learnings so far from my 8 years journey: 11.2015 Internship Design & Marketing It took me 3 weeks to apply for this internship, because I didn't know anything about OCR, SDK, or the software business overall and wasn't sure if I fit. Learning: If you don’t try, you will never now. 02.2016 Product Designer After 3 months of internship, the team saw my potential and hired me. It didn’t matter that I didn’t know about our products when I started, but it did matter that I was highly motivated to learn about it and contribute to the companies success. Learning: A really good leader sees your potential and supports it. 01.2017 Brand Manager My passion was always in branding and creating awareness. With the culture we have at Anyline I talked to my team lead and I got the possibility to develop myself further. Learning: There will be no change, if you don’t speak up for yourself. 01.2019 Senior Brand Manager I started to have a small team of designers and event managers and started to do less design by myself, as I realised my strengths are within other areas. Learning: Accept your strengths & weakness. 03.2020 VP of Branding Strategy My contribution was recognised and I got a promotion to VP of Branding Strategy Learning: Resilience and loyalty will pay off (most of the time) 05.2021 VP of Strategic Partnership Due to some restructuring a new opportunity was offered to me and I decided to develop in a different direction, by leading our strategic partnerships. In this 12 months I learned so many new things, that I was a bit scared about: like working on 100 pages of legal contracts Learning: Try new things - the time is never lost as you gain new experience. 07.2022 Head of Awareness Marketing After 1 year within a new area, I realised my heart still beats for branding and creating awareness. And thankfully there was another door opening within Anyline for my next step. Learning (all of the above) - My team lead saw my strength & potential - I spoke up for myself & addressed my need - I gained new experience, which helps me in my new role - I accepted that my strengths lies within branding & awareness If you are wondering, what I'm exactly doing today, you can watch my 60 seconds video