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The EV Index from Sophus3 for quarter two is published today. It suggests that the sluggish market in Europe for electric cars is heading towards a crisis point. The key observations: + Digital interest, as measured by traffic to EV model pages on car brand websites, fell in 5 of the 7 markets that we monitor. + Relative pricing between EVs and ICE (unusually) improved, although the adjustments were minor. + Infrastructure expansion remains adequate and is not, we continue to argue, the impediment to EV acquisition that many insist. + Tariffs on Chinese EVs will slow adoption as the market awaits affordable EVs; the measures are likely to prove counterproductive in a number of other ways. + Changes to the political landscape at a European and national level has introduced uncertainty on the policy front. + Further slowdown in sales during the quarter means that divergence from mandated targets is a problem for manufacturers and governments that can no longer be ignored. Read the full commentary here: https://lnkd.in/dJ9gdzhF Be sure to follow Sophus3 on LinkedIn to receive future insights. (The EV Index is calculated from three data sets: consumer interest, choice/affordability, and the availability of charging infrastructure. A score of 100 represents parity in the ease of purchase and ownership of an EV compared to an ICE vehicle. The Index is published quarterly for the European Big 5 markets, The Netherlands and Norway.) #evs #electricvehicles #electricandhybridvehicles #EVIndex #automotiveindustry #automotivemarketing #digitalmarketing #analytics

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Paul Rutishauser

Automotive editor at Sophus3

1mo

An interesting aside from within the piece "Norway and the UK are pursuing a different path from the European Union in refusing, for the present, to implement tariffs against the Chinese brands so it will be interesting to see how pricing, and EV uptake, evolves in those markets over the coming months." 📢 Could this be the long awaited 'Brexit bonus' 🇬🇧? 🤡

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