Sorbent Paper Company Pty Ltd’s Post

One of the greatest advertisments of all time! A tagline or catchphrase can help make an ad memorable and greatly affect its recall value. Wendy’s ‘Where’s the beef?’ advert proved this phenomenon to be true by becoming the catchphrase of the 80’s. #advertising #QSRadvertise #foodandbeverage #burgers #Wendys

It's time for the 3rd and final part of our Tuesday Tirade on Supermarkets! My goodness, this has been a tirade and a half! 😀 What do we all think about the sell-by dates in stores? #TuesdaysTirade #supermarkets #SpeckyAndGinge #DiscussionTopic #SocialMedia #Media #Marketing

Hey you! Again it's time for another episode of our Tuesday Tirade! 😃 This one is a biggy (3 parts!!) - Emma gets her Tirade on supermarkets off her chest! 😝 I'm sure we have all felt at least one of these stresses when shopping in our local supermarkets, what do we all think of this? #TuesdaysTirade #supermarkets #SpeckyAndGinge #DiscussionTopic #SocialMedia #Media #Marketing

What happens when you build strong loyalty bonds across your brands? Growth!! 🚀 Fantastic conversation with Nicole Sheffield from the one and only host with most Paula Macaggi. Highly recommend catching the whole episode, some truly great lessons to learn from those who want to think differently about brand cooperation and highly effective use of customer data for growth. Nice to hear an Aussie accent on an episode! 😉

In 2019 Cadbury UK launched a masterclass in our first Principle: Distinctiveness. And no, this campaign doesn't feature a sad lass on a bus, or in a petrol station, or a drumming gorilla. And it's not even about purple as a 'distinctive asset'. The launch of their Dark Milk was an impressive exercise in decision making - by being ruthless in deciding who their product isn't for, they could position it much more clearly, and therefore develop a much more distinctive proposition to an older audience. Instead of being a forgettable half milk, half dark chocolate hybrid, this creative gave it a shot at being the chocolate for those old enough to know better. #advertising #marketing

We love the ingenuity of this campaign. Folgers covered manholes across the city with coffee cup stickers that let the subway steam pour through the vents, just like a hot morning brew. The tagline reads, Hey City That Never Sleeps. Wake up. Folgers. This is a prime example of using the natural environment to heighten the impact of an advertisement. And in one of the busiest cities in the world, thousands of commuters can’t miss it.  #guerillamarketing #viralmarketing #clevermarketing #streetmarketing #experientialmarketing

Empathy in Action: Cadbury's ads go beyond sweetness – they touch the soul... And it works! This article unveils the creative journey with a refreshing tone, showcasing how these bright minds fight against pretentiousness to evoke true emotions. #Marketing #BrandStrategy #Advertising #Empathy

Did you know the Beaver is my favourite animal…? Whilst that is 100% truthful (as my loved one will confirm 😂), it’s not the only reason I love this spot. 🚫 Talk about breaking the category norms. 🥃 No pale, male, stale whisky stereotypes here 🦫 Just some hardworking distinctive brand assets in the form of delightfully charming beavers knawing away its the encumbants market share 🤍 A relaxed and shared social occasion. A treat after hard graft. A clever play on the white space in the category. What’s not to love 🙌 #whisky #brandstrategy #advertising #challengerbrands

How did Bisleri International Pvt Ltd build trust through water? Bisleri is just water, right? Wrong! It’s a brand built on trust, and here’s how it became a household name. Back in the 1960s, Bisleri was selling the one thing everyone thought they could get for free: Water. But as water quality concerns grew, Bisleri didn’t just sell bottled water—they sold peace of mind. Their genius move? A simple but powerful campaign: Har Paani Ki Bottle Bisleri Nahin. That green bottle became a symbol of trust, something people could rely on whether they were at a restaurant or buying a bottle from a roadside stall. So next time you grab a bottle of Bisleri, remember—you’re not just buying water, you’re buying trust. #bisleri #marketing #advertising #ads