Sound Beach Strategies’ Post

In this Forbes article, Barri Rafferty discusses key factors in evolving a brand that enables companies to remain relevant to both the market and their stakeholders.

As a business owner, I've been thinking a lot about this recently having just created my own brand. Understanding when to evolve your brand is critical. Barri Rafferty offers great insight and guidance into this evolution, including practical tips for gaining trust and managing growth. A must read!

Barri Rafferty shares with @Forbes some key considerations for #brandevolution that help companies stay relevant to the market and their stakeholders. Definitely applied these insights to our #brandjourney at Sodali & Co!

In today’s dynamic market, determining when and how to evolve a company’s brand is critical. In my recent article, I touched on the factors to consider in this process, from assessing market changes to aligning with strategic goals. 📈 Key Takeaways: 1. Timing is Everything: Understand market dynamics and customer expectations to decide when a brand refresh is needed. 2. Strategic Alignment: Ensure the evolution aligns with the company’s long-term goals and mission. 3. Stakeholder Engagement: Involve stakeholders early to maintain trust and buy-in during the transition. Whether you’re considering a slight refresh or a complete overhaul, your approach must be strategic and thoughtful. #BrandStrategy #CorporateEvolution #MarketTrends #StrategicPlanning

Kontent.ai is taking content management to the next level with native, ethical AI - built on Azure OpenAI and its 6 pillars of security! Microsoft Azure Azure AI OpenAI #Security #Composable #Microservices #ContentManagement

Building strong brand recognition is more than a strategy – it's the heartbeat of your business.  Elevating your brand's visibility doesn't just boost engagement – it empowers your business to leave a lasting impression, fostering trust and loyalty.

So, how can you translate this internally first? In people you choose-management first, style, work policies and atmosphere...wich means the operational translation to HOW we respect our own brand Promise 😊 It can be both challanging and fun 😉🥂 ----- Branding, as all identities, starts inside. Fix your business through branding. Audit🎙Diagnose🚦Solutions🪷

What will you take away from our program Brand Revitalization: A Comprehensive Brand Strategy? Instructors Tessa Misiaszek and Matt Johnson share how they designed the course and what you'll learn. If you want to elevate your branding expertise in this upcoming program, secure your spot by August 5: https://hubs.li/Q02Gjtsd0

A number of familiar brands and companies most likely come to mind when you hear the term ‘rebrand.’ When executed successfully, a rebrand is a tactic to keep businesses evolving. When done at the wrong time or without the right considerations, a rebrand can jeopardize the brand equity you’ve built—not to mention waste valuable dollars and time. This month, Fig Industries' Account Manager Jaimie Russo shares insights on when and how to rebrand effectively.⁠ ⁠ Read more at https://lnkd.in/eR4HJAU4 and subscribe for monthly insights from our team.

Is it time to rebrand? Explore our latest feature on key considerations for your rebrand evaluation. #BrandDevelopment #Rebranding #Marketing #BrandStrategy