Space Planning Community’s Post

Brick-and-mortar locations are not obsolete! Netflix has announced further information regarding the 2025 debut of their store opening. 🎬“Netflix House” an experiential retail destination in King of Prussia, PA including merch, food, and themed events. 🎬120,000 square feet – 2 stories, including a 250 seat theater 🎬One way forward for brick-and-mortar locations is the immersive shopping experience. The risk here will be betting on which movies and shows to invest in. Yes, Netflix can and may feature some well known favorites, but part of the draw will be blasting the newest released hits. 🎬I’m curious if Netflix will partner with well-known chefs to offer a Netflix exclusive menu, chain restaurants, develop a private label eating experience or a combination of all of the above. 🎬I believe there will be a draw at launch because of the novelty, but maintaining a profitable business is going to depend upon the experiences (that will need to be swapped out every so often) and the food offering (quality and price). Do you plan on visiting Netflix House? 🔗in comments

More evidence of the power of a physical experience, brought to you by…Netflix! The online streaming company is repurposing two ex-department stores at major US malls to create food, merchandise and experience-driven destinations. My colleagues Ian Shimmin and Hamish Coleman wrote recently about how regional shopping centres are repurposing Department Store space in Australia here https://lnkd.in/gGcgEU8a Centres in this country have generally been slower to embrace entertainment uses than malls in many other countries, but the range of entertainment concepts and opportunities available for shopping centre landlords in Australia only continues to grow. Keeping abreast of overseas trends is one of things we do here at Urbis and Cistri.

In the 1980s videos were supposed to bring about the end of suburban cinemas. Instead cinemas boomed, because people have a basic human need to be with people - to go out - and because more product was created to serve the video industry (& cinemas). Then DVDs came and that was supposed to be the end. I know this has been said many times before but if there's one thing you can bank on, it's that change is the constant when it comes to retail property. The evolution continues. What's next? Perhaps a department store will take over a speciality chain!! #retailevolution #retailentertainment #urbis #cinemas

The Retail Opportunity of Stadiums 🏟️ Dive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.

Netflix will launch Netflix-themed mega shopping and dining outlets in 2025. Don't be surprised. Netflix is more than the world's leading New Hollywood streaming service. Netflix is a brand woven into popular culture. And culture is about shared behaviors and beliefs. Sometimes the company shapes behavior, for example, by ushering in binge watching. Sometimes Netflix reflects behavior, as it's doing by tapping into Americans' fondness for experiential shopping, dining, and playing. The outlets expand upon a multi-channel retailing strategy that also includes the online Netflix Store, where you can order themed merchandise, including custom-designed clothing connected to its popular shows (like Hot Topic for Netflix fans). In fact, Netflix has had a offline presence for quite some time, including pop-up shops and special events such as "The Queen's Ball: A Bridgerton Experience." (On a related note, Netflix has bought two theaters to hold movie premieres and show off some of its major original films.) Netflix says that the destinations will exist primarily to drive fan engagement in its shows. Whereas Amazon views its Prime Video business as a way to drive Prime membership, Netflix views things the other way around: commerce drives the content. But I suspect Netflix is banking on driving more commerce, too. #Netflix #LITrendingTopics #Retail #Streaming #TheInsider https://lnkd.in/gEFbx5x9

Retail Owners Score Big With Sports, Entertainment Concepts  Sports and entertainment destinations offer several benefits to retail properties — they boost foot traffic, encourage consumers to linger, complement traditional retail and provide opportunities for refilling vacancies. Pickleball, gaming and music venues are some of the most prolific concepts in today’s experiential marketplace.  “These users draw consumers into a development,” says Tim Katt, managing director of Transwestern Real Estate’s sports and entertainment advisory group. “Their ability to take up large, often dormant spaces and activate them is undeniable.”  Industry professionals emphasize that sports and entertainment tenants play a complementary role for traditional retailers. Steven Mueller, senior project manager with St. Louis-based HDA Architects, says that mixing entertainment concepts like pickleball with attached or adjacent restaurants is an “especially hot combination.” The idea is to entice guests to spend more time and money in a single location.  “Entertainment is complementary to retail in the sense that you get cross-pollination between tenants,” says Beau Arnason, executive vice president of asset performance at Columbus, Ohio-based Steiner + Associates. “You may come to a lifestyle center for an entertainment experience, but stop for food, drinks and shopping along the way.” Properly curating entertainment uses within retail and food-and-beverage spaces provides the opportunity to appeal to a broader demographic of consumers, says Arnason. The retail tenants that surround a certain entertainment concept should cater to the same demographic.  Steiner + Associates handles leasing and management of Easton Town Center in Columbus, Ohio. The retail destination appeals to a wide range of age groups with entertainment offerings such as a Legoland and AMC Cinema for families; duckpin bowling and pinball concept PINS Mechanical Co. for both family-friendly and nighttime entertainment for adults; The Escape Game for families and teens; and nightlife entertainment for adults such as Ivan Kane’s Ivan Kane’s Forty Deuce Burlesque Nightclub Speakeasy & Pizzeria and FUNNY BONE COMEDY CLUB.  The latest addition is PBR Cowboy Bar- St. Louis, MO + Smokehouse, which opened an 8,400-square-foot space equipped with an outdoor patio, stage and mechanical bull.  “We call shopping centers retail real estate, but what they really are is consumer-facing real estate,” says David Donato, chief operating officer of Baltimore-based Continental Realty Corporation. “What an entertainment user loves about shopping centers is the same thing a retailer loves — signage and branding opportunities, easy access, ample parking and traffic drivers from surrounding tenants.”  For more, click on the link below. #escrowcredirt #newmarktitleservices https://lnkd.in/e8ZskjfH

Your clients are always on the go—shopping, dining, working, and playing. OnTargetTV’s indoor digital billboards are strategically placed in the spots where your audience spends their time, from gyms to restaurants, ensuring your business is seen when it matters most. As one of the most effective ways to reach your target audience, our indoor billboards can’t be skipped or blocked, so call us at (601) 672-7801 or visit ontargettv.com to get started today! #OnTargetAdvertising #DMSProducts #GoogleBusinessProfile #IndoorAdvertising #LocalBranding #MississippiMarketing #ScreenPackages #DigitalPresence #BoostYourBusiness #RetailAdvertising #GymAdvertising #TargetedReach #SmallBusinessSolutions #LocalEvents #DigitalOutOfHome

I’ve always been huge on customer experience and how important it is—and is going to become—in this new era of digital superiority. The importance of creating and developing your brand as a business is going to become more crucial than ever in a world dominated by online shopping, price comparisons, and the economy as a whole. Creating a timeless and lasting brand allows you to connect with your customers and clients on a deeper level. A prime example of this is Netflix’s recent announcement. They are bringing the brand experience into the physical world with their new entertainment complexes, “Netflix House,” set to open in 2025. These venues will offer dining, shopping, and immersive experiences that take the brand beyond the screen and into our everyday lives. This move highlights how vital it is for brands to innovate and find new ways to engage with their audience. By blending digital and physical experiences, Netflix is not only strengthening its brand but also creating unforgettable moments for its customers. In this fast-evolving digital age, it’s more important than ever to think outside the box and create brand experiences that resonate and stick with your audience. What steps are you taking to elevate your brand experience? #brand #brandexperience #brandingdesign #branddesign https://lnkd.in/eJqeaJnB

Experiential retail business continues to grow! Ready to explore new opportunities in the dynamic world of commercial real estate? Let's connect and discuss how we can turn your vision into reality! #CommercialRealEstate #RealEstateInvesting #PropertyManagement #InvestmentOpportunities #BusinessExpansion #MarketInsights #TenantRepresentation#CommercialRealEstate #LeaseNegotiation#RealEstateAdvisor#TenantAdvocate

The trend towards valuing experiences over tangible goods is reshaping consumer behavior, leading to a surge in interest for entertainment-centric retail spaces. In the fourth quarter of last year, spending on dining out in the U.S. jumped by 13.7 percent year-over-year, while spending at amusement parks and arcades surged by 20.6 percent year-over-year. How do you think this shift in priorities will continue to influence the retail and entertainment industries in 2024?