Spaceback’s Post

The Secret to Great Advertising? David Ogilvy once said, A good advertisement is one which sells the product without drawing attention to itself. Think about that for a moment. What does it really mean? The best ads don’t scream. They whisper, inviting you in. They create a connection without the flashy distractions. So, Instead of flashy graphics, they highlight benefits. They answer the question: “What’s in it for me?” When the product shines, the ad fades into the background. When an ad feels natural, it builds credibility. You trust it more. And you’re more likely to engage. Right? So, how can we apply this? 1. Keep It Simple: Avoid clutter. Let your message stand out quietly. 2. Highlight Benefits: Focus on what your product can do for your audience. 3. Let the Product Shine: Design your ads so that the product is the hero, not the ad itself. Remember, Less can be more in advertising. How do you create subtlety in your campaigns? #Marketing #Ads #Davidogilvy #advertising

When you see an Ad... Do you want to scroll past it? Do you analyze the ad copy and images? Do you remember it? Do you tell others? Do you think it's programmatic? Do you wonder which agency created it? Do you think you'd purchase what was pitched? Consumers are in 'ad-overload' where there are so many ads, but limited time to remember. Which is why we could be in for the next golden age of advertising. Ads do their job when they lead to selling a product, service, or idea. And with all the technology, knowledge, network, and resources this could be the 'best of times' for creativity and memorable advertising. It takes time, but the time to create memorable ads is worth the endeavor. #memorableads #creativity

Every brand will experience these 4 parasites when running ads: 1. High CPAs Their ads are costing them a fortune because they can’t find cheaper ones to run. 2. Ad Fatigue Their ad creatives stop working after a while because they get seen too much. 3. Wrong messaging Their target audience doesn’t vibe with the messaging, so they get ignored completely. 4. Not Enough Testing They whip up 4-8 ad creatives and are shocked when they find all 4 problems above. For context we make 40-50 ads for one brand every month. Which is how we end up getting results like these

🚀 Exciting News Alert! VIDEO ADS are now LIVE! 🎬 Following the success of #NativeAds last month, we're thrilled to bring you another powerful creative type. Advertisers, get ready! 😄 #VideoAdsRevolution #Advertising #IntentAi

I've been doing ads for 4 years Made thousands of creatives Ran millions of $$ in ad spend And STILL... Have yet to find a time when complex ads/media-buying solved an issue Simplicity is your best friend Simple ads Simple strategies Easy to follow Easier to scale

If you have to think about the advertising before deciding if it works or not, guess what. It doesn't work! People do not ruminate over an ad in the real world. Either it stops them or not. Either its message connects or not. Ads live and die off of the first impression. Stop putting too much thought into an ad. Taking days, even weeks to decide if an ad designed to be experienced in a matter of seconds works might be the wrong approach. Judge ads the way they are suppose to work in the real world.

Many brands still don’t know how to properly craft creatives for ads… And yet it’s key for the ad performances, whether all the other settings are on point Here are some tips on making ads that get people to buy ⬇️

Marketers! Why join up media and creative? 🤝 According to AC's Dan Moseley, we can leverage both human experience and technology to create a "unified force of creative brilliance and intelligent optimisation." Sound too good to be true? Find out why it's the logical next step, with ad tech helping create a more integrated model that will bring the best out of both sides. Thanks to MoreAboutAdvertising for the feature. #advertising #media #creative #effectiveness #datadrivenmarketing

Hey advertisers, this Easter season, let's hatch some insights to elevate your campaigns! 🐰 Did you know that: 🎨 Consistent visual branding makes ads 44% more memorable (unaided recall)? 📈 A call-to-action button can boost your click-rate by 50%? Hop into the Easter spirit and let's crack open a world of possibilities for your ad campaigns with our media solutions! 🌟 Check it out and contact us! 👇🐣 https://lnkd.in/eY8nKytf #ShowHeroesStudios #Advertisers #Easter #DigitalAdvertising 🌼🐰

The best ads will never feel like an ad.