Spaceback’s Post

That's right. You guessed it. We’re talking Super Bowl. If you were like me and the other 123.7 million people who watched the Super Bowl 🏈, you would know that there were some ads to remember. However, some of you, depending on where you're located, may not know about this one. Duolingo released a six-second ad during this year's Super Bowl, but did you know that only certain cities 🏙️ watched it? This ad was only shown in some of the country's biggest cities, like LA 🌆, NY 🗽, and more. But why? If you're asking me, I think it's genius. Realizing it was a local broadcast, I found it smart to kick off one of your first TV ad campaigns in culturally diverse cities, urging people to explore and embrace the languages in their surroundings. Duolingo deserves it. After all the hype on their TikTok page (which if you haven't seen, it's PIVOTAL to check them out), it's only right they got some spotlight during the big game. Hats off to the in-house creative directors, producers, and more at Duolingo! #NFL #SuperBowl #Advertising #Marketing #SocialMedia #Duolingo

Exciting news from Group Black! 🚀🤝 We're thrilled to announce our latest partnership with Advertising Week, Greenwood Ave, and Lockstep Ventures to launch NIL+, a groundbreaking program dedicated to creating exclusive NIL content and fostering meaningful connections between student-athletes and brands. NIL+ will be a first-of-its-kind event at Advertising Week New York, offering a full day of programming, dynamic discussions, and a unique ‘match-making’ marketplace, empowering student-athletes and driving innovation across the marketing industry. 🏅💡 At Group Black, our mission is to elevate diverse voices and create impactful opportunities for brands to engage authentically with these audiences. This partnership is a significant step forward in that journey, and we can’t wait to see the powerful connections and collaborations that come out of NIL+. 🌍✨ Stay tuned for more updates, and if you’re attending Advertising Week New York on October 8th, make sure to join us for this exciting experience! 📅🎉 #GroupBlack #NILPlus #AdvertisingWeek #DiverseAudiences #Innovation #Partnerships #Marketing

If you are not thinking about your August marketing plans, this is your cue to get going on that! The summer flies by and you want to take advantage of this season of marketing before picnic season is over. This week we're providing tips for how you might market your business this August. Starting with: 😎Embrace the summer vibe! Create August-specific content that highlights summer activities and trends to keep your audience engaged. #SummerMarketing #ContentCreation #brandaccomplished

How did a 5-second ad become the most memorable ad of this year’s Super Bowl? Duolingo aired its first-ever Super Bowl commercial yesterday, immediately followed by a push notification reminding about 4 million Duolingo users to do their lesson. Since it isn’t possible to know the exact time the ad would air, Duolingo’s internal marketing and engineering teams had to overhaul the app’s notification system to send a push to users in real time. According to Duolingo, on the day of the game, team members were on deck to send out the push notification at the exact moment the ad aired, and their engineers were on standby for errors and app crashes. Why was this strategy so important? 🦉 It allowed Duolingo to indirectly measure the effectiveness of the ad spot by tracking push notification click-through rates 🦉 It introduced a new way for marketers to understand and quantify the impact of top-of-funnel brand awareness efforts 🦉 It emphasized the importance of multi-channel marketing touchpoints, particularly since the Super Bowl and other big televised events have now become multi-screen experiences (e.g. scrolling on social media while watching TV). Did you see the blink-and-you’ll-miss-it 5-second ad? Let us know your thoughts in the comments. #duolingo #superbowl #superbowlads

Pumpkins are back at Plymouth State University, and here’s how we surpassed last year’s pumpkin-metrics on social by over 100%. For 50 years, pumpkins have mysteriously appeared on Rounds Tower each fall, continuing a beloved tradition that began in the mid-1970s. When I heard the pumpkins were up, I drove to campus early (I usually walk) so I could film, edit, and publish before anyone else, because in the world of social media, timing matters. The goal: be first, own the narrative, and embrace #ReactiveMarketing. We started by priming our audience with an iPhone picture posted to Instagram Stories. This earned 70 "story-likes," a strong initial indicator of interest. After rapid editing, I posted an 18-second drone video with a simple caption: “Okay, who did it???” The short caption worked well with the entertaining video, but the real strategy came with the second, more educational post. Later in the day, collaborating with University Advancement, we followed up with a long-form post explaining the story behind the pumpkins, triggering another wave of engagement. Timing and storytelling matter. Short-form content primes engagement, while long-form content sustains it. This approach helped PSU surpass 16k Instagram followers and serves as a reminder not to shy away from double-posting. If the content is valuable and timely, your audience will respond.

Another productive week coming to a close with the completion of yet another course. This time, delving into the world of Advertising on Instagram proved to be an eye-opener for me. The course brought to light several insights that were previously unknown to me. Learning never stops! #AlwaysLearning #Advertising #InstagramMarketing

Hey folks running private schools! Ever thought about why emotion is such a big deal in your marketing efforts? When you think about it, every school has its own unique vibe and heartwarming tales waiting to be shared. When you share stories that tug at the heartstrings or capture the pure joy of learning, you're not just advertising – you're painting a picture of what makes your school special. Too many schools aren’t doing justice to their incredible stories by sticking to dull, emotionless marketing tactics. It's like they're missing out on a golden opportunity to truly connect with their audience. Let's ditch the bland and embrace the power of genuine connection. It's all about connecting on a deeper level! #EducationMarketing #SchoolStories #enrollmentmarketing #videomarketing

Unlocking Creativity: Duolingo's Super Bowl Strategy Discover how Duolingo's CMO, Manu Orssaud, relied on creativity instead of big budgets for Super Bowl advertising. This Digiday piece offers an insightful peek into their innovative approach. It's proof that thinking outside the box can outshine hefty media spending. Check it out to learn more! #digitalmarketing #CreativeAdvertising #SuperBowlMarketing

The back-to-school rush is on, and this year's spending is expected to soar 3.2% to a record $81.16 billion. To capture a bigger slice of this massive pie, brands must get a head start. Position your brand as the go-to choice for busy shoppers with a well-timed marketing campaign. Here's how... 👇 ➡️ (Follow us for more YouTube Ads tips!) With $41.5 billion spent last year and an influx of 300,000 international students, the potential is huge. But how can you make the most of it? YouTube Ads can help you: - Maximize Awareness: YouTube’s vast content can help you reach a wider audience. - Drive Consideration: Utilize video view campaigns for optimal performance and efficiency - Drive Conversions: Implement Video action campaigns and Demand Gen for maximum impact. YouTube ads can be a powerful tool to reach students and parents alike, so avoid these common mistakes that can hinder your campaign's success. Thank you, Raúl Arturo Robles Ferrer, for sharing these tips! #bts #backtoschool #youtubeads #advertising #backtoschool2024

Looking ahead to Q4, those chilly months will sneak up on us before we know it. When the temperatures drop and the days grow shorter, people naturally gravitate towards the warmth of their homes—and what better way to stay entertained than by watching more content across screens? Whether it’s binge-watching the latest series, catching up on favorite shows, or cozying up with a movie, screen time tends to spike during the colder months. This seasonal shift in viewing habits creates a prime opportunity for businesses to launch or ramp up their video advertising campaigns. With more eyes glued to screens, your message reaches your target audience right when they’re most engaged. So, as the chill sets in, make sure your brand is front and center in the cozy, content-filled moments of your audience's day. I can help you with that.