Spaceback’s Post

Building in public is critical for the success of a fast moving, customer centric business. Staying true to your vision and understanding your core platform and enhancing its customer requested features through next gen technology is the way. Using #ai in this case to enhance the core product proposition is a great example in the #ctv world.

🤖 Cutting through the noise on Facebook and Instagram is tough, but AI makes it easier. AI helps you segment audiences with precision, optimize creative content, and analyze performance like never before. If you're looking to maximize your ad impact, AI is the game-changer you need. Explore our insights on how to leverage AI for your Meta campaigns. 🔥🔗 Discover AI's impact on Meta advertising: https://buff.ly/4bkcZnP #Meta #FacebookAds #InstagramAds #AI #SocialMediaMarketing

Is this the look you have when we talk about #performancemax and #meta Advantage+… you are not alone. The new AI driven digital campaigns offered by #google Performance Max and Meta Advantage+ are attractive propositions. They promise to save you time and use real time learning to optimise campaigns. The downside is the low level of control you have over your campaigns, targeting and performance data. One thing we do know – if you enhance your data prior to feeding it into Paid Media platforms you will increase chances of campaign success, better #roas and retain some control over your targeting. If you want to know more and how Sweet Analytics can make #AI less scary this Halloween, then get in touch. And, as always thank you to Tom Fishburne for summing up what many of us feel about AI.

Our media team attended Google's IAB NewFronts 2024 session and learned all the details about the big DV360 update. More partner opportunities, better measurement, AI integrations and more! We've got a comprehensive recap in our newest blog. #DV360 #digitalmarketing #videomarketing #IABNewFronts2024

Exciting progress we are making helping publishers and brands capitalize on the transformative potential of generative AI. It's been great working with these partners on this moment and their success into the future. For brands, helping them reach new audiences and, with Copilot in our ads platform, a first step towards reinventing how they think about both their ROI and return on time spent. https://lnkd.in/gbeMJWyN

Hey Guys, #Googleads New AI 🤖 Powered Asset Feature Launched, This innovative tool utilizes artificial intelligence to streamline the process of creating impactful ad assets such as headlines, descriptions, and images. By analyzing historical performance data and user engagement patterns, Google's AI algorithms dynamically generate high-quality assets tailored to resonate with target audiences. With this feature, advertisers can save time, optimize performance, and stay ahead in a competitive digital landscape. Embrace the future of advertising with Google Ads' AI-powered asset generation feature and elevate your campaigns to new heights. Comments below If you also got this feature, #googleads #latestupdates #googleai #googleadscampaign

Pinterest is rolling out new tools to help your advertising with Pinterest Ad Labs! These include generative AI features powered by personalized insights to interactive shopping capabilities through collages. #new #ai #socialmediamarketing

Congratulating Zack Rosenberg and the Qortex-AI team for their recent additions to the leadership team! This is a huge step forward for them and we can't wait to see what they achieve next. #AI #NJTech (Disclaimer: This post was rewritten with LinkedIn's AI.)

Check out our recent interview with David Leichner, CMO of Cybellum! "55% — 70% of a Marketing campaign’s success is influenced by the creative. Omneky’s platform utilizes multi-modal AI and historical performance advertising data to discover trends in what kinds of designs and messaging are performing for specific target audiences. Omneky also trains our model on customer’s brand information and assets to ensure that even as we’re generating creative, it is aligned with the customer’s brand style. Customers can then use our product to generate ad creative personalized for any platform, audience, SKU, and language, and can edit the creative directly within the platform. Customers can also provide feedback on the ad creative, and only ads that are “approved” are launched on the various ad platforms." https://lnkd.in/gmVXC6ch