spacelab_’s Post

My views from Milan and fashion weeks in general. The industry faces challenges on many fronts. Buyers no longer want big brands, instead they are searching for unique pieces. Instagram friendly monograms and logos are OUT. This is why GUCCI is having problems. Geopolitics is taking a toll as well as the quiet boycotts occurring will affect bottom lines. Influencers have been down graded. They no longer have the allure. Daily selfies are boring. The tech platforms are modifying their algorithms. Suppliers are less trusting of retailers and shopping platforms because of the string of bad news. Everyone is looking for new models and approaches. https://lnkd.in/djEKZtpx #fashion #fashionweek #shopping #retail #technologytrends #marketing #influencers #luxury #businesstrends2024 #consumertrends

The new Launchmetrics study about the Gen Z impact on fashion marketing has created a media impact value indicator, similar to what you'd use to measure the media value of earned media: the Media Impact Value. The interesting point is that it splits publications by journalists (listed under media) from the share of celebrities and influencers. 💡 Interestingly, classical PR still takes the lion's share in the media value earned by luxury brands (the top three in 2023 being Christian Dior Couture, CHANEL, and Louis Vuitton). It's the premium brands (the top three being SKIMS, Calvin Klein, and Levi Strauss & Co.) and even more so, mass-market brands (the top three being Nike, adidas, and ZARA SA) that rely heavily on influencers. 💡 Also, the sheer presence of luxury brands in the media, as indicated by those values, is incredible! News and information gravitating around luxury brands are pop culture! I'm interested to read your comments about this!

I am excited to share an article I wrote in the latest issue of Retail People Magazine, where I discuss the transformative impact of social media on luxury fashion. In today's fast-paced digital world, the dynamics of fashion are evolving rapidly. Designers' creations, which take months of meticulous work, are now being swiftly adapted into hyper- and fast-fashion items, making high-end styles accessible to the masses within days to weeks. This phenomenon is driven by the power of social media, which not only accelerates trends but also democratizes fashion, allowing consumers to engage with and influence the latest styles in real-time. The article highlights the role of influencers in shaping fashion trends and the challenges and opportunities this influence presents for luxury brands. With millions of followers, influencers are redefining fashion marketing, bridging the gap between designer ateliers and everyday shoppers. Read the full article to explore how social media and hyper- and fast-fashion are reshaping the luxury retail landscape. #FashionIndustry #LuxuryFashion #RetailInnovation #SocialMedia #FastFashion #Influencers #MarketTrends #RetailPeopleMagazine T-Fashion https://lnkd.in/gkqMzX3F https://lnkd.in/gZBup4Fh

Throwback to 2017-2019 in New York, working with the very talented knitwear designer, Lindy Fox – one of my first ever clients! Together, we worked on her collection planning, marketing strategy, and connected with influencers to showcase her beautiful knitwear. It was such a fun and informative journey. Grateful for those early days and the creative collaborations! 🧶✨ #CoutureConsultancy #KnitwearDesigner #FashionConsulting #MarketingStrategy #InfluencerMarketing #CreativeCollaborations #KatjaNoschisDelaloye #NYFashion #KnitwearFashion #FashionIndustry"

Consumer behaviour and trends are constantly evolving, especially post-pandemic. Social media and influencers play a significant role in shaping fashion trends, highlighting the importance of staying updated with the latest styles. Moreover, inclusivity and diversity are key factors in successful fashion marketing strategies. Stay ahead of the curve by understanding these shifts and incorporating them into your brand's approach. #ConsumerBehavior #FashionTrends #Inclusivity #Diversity

London Fashion Week's SS25 Womenswear edition held steady, showing no change in Earned Media Value (EMV) compared to the previous AW24 fashion week. Despite a 49% decrease in the number of influencers posting content, there was an 11% rise in the number of published posts, and average engagement rates saw a significant increase of 37%. These outcomes suggest that although fewer influencers participated in posting content, those who did were more prolific, with their audiences engaging more positively than before. Visit our new blog post and unlock more insights: https://lnkd.in/d8bpvxWV Stay tuned as Lefty, together with partner KARLA OTTO, reveals more exciting facts about all Fashion Weeks. 📷 Spotlight #findinfluencers #influencermarketingplatforms #influencerdatabase #londonfashionweek Burberry #burberry #richardquinn #nensidojaka #simonerocha #ssdaley #labrumlondon JW Anderson #jwanderson #mains ERDEM #erdem Chopova Lowena #chopovalowena

Fashion influencers also play a critical role in promoting eco-conscious practices by partnering with brands that prioritize sustainability. They educate their audiences on the importance of environmental responsibility, making them influential advocates for change in the industry. Their ability to blend style with purpose allows brands to not only reach a broader audience but also align with the growing demand for sustainable fashion. This makes fashion influencers a powerful tool for brands looking to connect with conscious consumers. . . . . #cruxplix #cruxplixmedia #influencer #digital

In the glamorous world of fashion, the spotlight often shines on designers, models, and influencers. But behind the scenes, another crucial figure plays a vital role in bringing garments to life: the fit model. Today, we dive into the intricacies of fit model interaction, exploring how to harness their insights to craft clothes that truly fit and flatter. Check out this week's brand new blog post to read more! https://lnkd.in/gz5aujty #blogpost #apparelindustry #apparel #fashiondesign

Exploring Creator Connection Campaigns for Fashion Brands! We're considering testing out a Creator Connection campaign for one of the brands we manage that sells women's fashion products. It seems like a great fit, especially if you're in categories like Travel Accessories, Fashion, Toys, Electronics, Crafts, or Personal Care Products. With a minimum budget of $5,000, we're eager to understand the potential benefits and ROI. For those who've ventured into this space: • What commission rates did you offer to influencers? • Did the campaign make a significant impact on your brand awareness or sales? Let's share insights to help each other navigate this exciting marketing avenue. #FashionMarketing #CreatorCampaigns #InfluencerMarketing #BrandGrowth #MarketingStrategy #Swiftstart

Who thought a high end fashion brand could thrive by giving away books and popsicles? Well, Miu Miu just did it! Their latest summer campaign didn’t push products, instead, they pushed connections. By setting up bookstands in seven major cities worldwide Miu Miu tapped into what their community loves beyond just fashion. Fans went wild, sharing their experiences and creating organic buzz. No celebrities, no major influencers—just regular people and genuine connections. Here’s how they nailed it: 1. Global Presence: Engaging fans in multiple major cities boosted their global reach and visibility. 2. User-Generated Content: Fans shared their experiences, amplifying Miu Miu’s message organically. 3. Brand Alignment: The books and popsicles matched Miu Miu’s brand colors and theme, reinforcing their identity. 4. Emotional Engagement: Creating positive experiences strengthened emotional bonds with their audience. Miu Miu knows that community is the lifeblood of their brand. They listen, they engage, and they act on what their audience is saying. This isn’t just marketing- it’s a masterclass in building a loyal, global community. Remember, your brand lives or dies by how well you connect with your audience. Miu Miu shows us that it’s not always about selling but about connecting on a deeper level. What are you doing to build and nurture your community? #marketingstrategy #communityengagement #marketingcampaign #communitymanagement