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In the context of digital transformation and change there’s often a risk of service design being misunderstood as either a luxury, or a magic bullet. ⚠ In the latest post on the Sparck blog Dr Emma Murphy FRSA and Amy Middleton argue that, on the contrary, it’s an essential ‘golden thread’ through complex innovation projects. “In organisations whose cultures are resistant to adopting a human-centred design (HCD) approach, service design can be especially important,” writes Emma. “If you’ve worked with a business analyst (BA) then much of what a service designer does will seem familiar… but different. That familiarity can be helpful.” Read more on the blog 🔗 https://lnkd.in/dyAxK5eZ [Image description: A spool of thread.] #ServiceDesign #design #communities 

  • A spool of thread.
Ray Newman

Lead content design consultant at BJSS (CGI) | editor | copywriter | content marketing | writes ghost stories for fun

2mo

I've certainly been on teams where the service designer naturally slips into the design lead role, because so much of what they do is about tying things together and making connections. They're the people with the big picture view of the problem and the user experience.

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