🚨 Big Moves in Sports Media! 🚨 ESPN dives into the betting arena, partnering with PENN Entertainment. Soon, we'll see the Barstool Sportsbook rebranded to ESPN Bet. 🎲 🔹 This marks ESPN's first significant venture into gambling, as Fox shuts down its sportsbook. 🔹 Plot twist? Barstool is returning to its roots, with Penn selling it back to founder Dave Portnoy. 💼 🔹 Portnoy's take: The regulated industry might not fit Barstool's edgy content. He vows to hold onto Barstool for life. 🎙 🔹 Financials? Penn has committed $1.5 billion to ESPN over a decade, with ESPN potentially receiving additional incentives based on performance. 💰 Endgame? ESPN aims to tap into the betting market, courting younger audiences without directly handling bets. 🎯
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