🏈 We are thrilled to announce that Häagen-Dazs will make its Super Bowl debut in 2025!
As the number one ice cream brand in America, now found in 25% of U.S. households, we’re excited to be a part of Super Bowl experiences whether on screen or in the freezer.
The buy signifies a historic moment for Häagen-Dazs – the investment is a first in the more than sixty-year run as a pioneer in the premium ice cream category. To tackle this iconic moment, we’ve partnered with the talented team at nice&frank whose energy, vision and passion matches our own. The agency's extensive Super Bowl commercial experience is an added bonus as we make our mark on the big game!
“We’re proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio.” said Rachel Wall Jaiven, Head of Häagen-Dazs® Marketing.
https://lnkd.in/gChPcDqX
Global Partnerships, Media Strategy & Investment Specialist
1moBrick house!