SpeakrBrand’s Post

A couple of good insights here. Business leaders are busy (seems obvious, I know). That means when you are trying to reach them with your message and your offerings, you have to make every interaction count. We take this into consideration when we construct our events through the year, as well as when we help clients construct effective campaigns for reaching our business leader audience. Our events generally have one of two purposes. They either recognize companies for their efforts in some capacity, or they inform the audience of important information that will affect the way they do business. When we set up digital campaigns, we first look at the website of the client and ask the question "after we get these business leaders to your site, what then?" In print, we talk messaging. As our readers flip to your advertisement, what is the brand message you want them to see? You can't share everything about your business in the 10 seconds you may have that a CEO looks at your ad, so choose your message carefully. These busy decision-makers frequent the journal for 1 key reason; we provide them with the news they need to grow and simplify their business in the most concise and efficient way possible. No fluff, no fillers, just business intelligence. So, how will you get time with these leaders, and how will you utilize that time to capture their interest? #leaders #busy #engage #connect #interest #marketing #brandmessaging #time

If you're in marketing, especially as a leader, you spend most of your time thinking about your company's brand. But what about your own? As it turns out, personal branding is a little more than just a LinkedIn presence, and it can be a pretty powerful way to elevate your own career and your organization's standing at the same time. In fact, 82% of consumers are more likely to trust a company whose leadership team actively engages on social media, according to Edelman. So how do you build a personal brand that makes an impact? Here are four steps to get you started. Don't be surprised if they look familiar. It turns out that the process of building your personal brand isn't all that different from building your business brand. 1. Define your value proposition: What can only you offer? What are you great at, and how can you bring real benefits to your audience? 2. Be consistent: You don't have to post every day, but create a schedule that works for you, and they stick to it when sharing your insights. And don't forget to comment and amplify other voices to create real engagement. 3. Be yourself: This one should go without saying, but being authentic when it comes to your online presence is going to drive a lot more engagement than AI-written posts, generic content, or anything else that doesn't clearly come from you. You're a leader, and people want to hear YOUR voice. 4. Network strategically: Gather a community of peers, thought leaders, and other professionals who think and act the way you do. By creating a real community, you not only amplify your own voice and those of the people around you, but you also make real connections that can help you as your career grows and can become genuine friendships. Remember, your personal brand isn’t just for you—it can be a powerful tool for your company’s success. #PersonalBranding #MarketingLeadership #BrandStrategy #DuskMarketing

Everyone has a brand. But not everyone is leveraging it. In today’s digital landscape, a well-crafted personal brand isn’t just an advantage—it’s a necessity. To elevate your personal brand: 1. Define Your Unique Value: Identify what sets you apart. Your skills, experiences, and passions are your unique selling points. Leave the generic labels behind—be the go-to expert in your niche. 2. Show, Don’t Tell: Share content that reflects your expertise. Consistently post insights, successes, and lessons learned. Look at how Neil Patel uses his blog to showcase his deep knowledge of digital marketing. 3. Engage Authentically: Networking isn’t about collecting connections; it’s about building relationships. Engage genuinely with others’ content. Gary Vaynerchuk’s active engagement on LinkedIn has built him a loyal community. Personal branding is an ongoing process. Don’t wait for opportunities—create them. P.S. Do you think personal branding has become more important than company branding? #PersonalBranding #DigitalMarketing #Leadership

'You're one of the few experts invited to answer' FYI you're not. However, this traditional engagement bait can be a great way to develop thought leadership among your community. If LinkedIn is your go to domain and the one where you stay active often, this is great. Tip for brands: Answer these questions via the profile that was used to create the brand page and see an improved visitors rate over time. If you're still not sure how it works, I can help out. #marketing #marketing101 #worklife

🌟 Thought Leadership Branding Club Weekly Masterclass 🌟 🎙️ Topic: Latest LinkedIn Trends and Features for Your Brand 🗓️ When: Thursday, October 3rd, 4:00 PM EST 👥 Special Guest: Kevin D. Turner https://buff.ly/3BohkKx Ready to take your LinkedIn presence to the next level? 🚀 Join us this Thursday as we dive into the latest LinkedIn trends and features that can help you elevate your personal brand and make a real impact! Kevin is a LinkedIn branding expert and a trusted authority in leveraging LinkedIn to build powerful personal brands. With years of experience in brand strategy, career growth, and LinkedIn optimization, Kevin helps professionals and companies alike transform their presence on the platform to reach new levels of success. This is Kevin's third visit with us as our resident LinkedIn expert, and his insights have made a lasting impact on countless clients looking to stand out and lead in their industries. 💡 Don’t miss out on Kevin’s invaluable insights! He’ll help you unlock LinkedIn's full potential and take your brand to the next level. Click to join the Masterclass and be part of the conversation! 👇 https://buff.ly/3BohkKx 👉 Join us this Thursday and learn how to use LinkedIn’s latest updates to grow your influence! #ThoughtLeadership #LinkedInMastery #PersonalBranding #LinkedInTips #BrandGrowth

Last week Tuesday I went for an Interview It was for a social media manager position I did the first phase via zoom and I passed Was called for the second phase physically The interesting thing is what was asked He was curious about my online presence (Asked about my level of brand following online) The truth is personal branding is a leverage I know people have different opinions on this But building your brand online has it's perks friend And why is that so 1. It shows discipline 2. It increases visibility 3. It shows your expertise 4. It gives networking leverage 5. It establish thought leadership I've been building on LinkedIn for a year now And I've seen a level of growth on this platform I can tell you this for free Here's what makes a great brand 1. Core values 2. Strong identity 3. Quality product 4. Consistent messaging 5. Excellent customer service You're your brand & Your brand is you Start building today. The reward is endless Don't know where to start. DM me let's talk It's a new week. Go execute ruthlessly. You'll win P.S: ♻️ Give this post a repost if you find it helpful #PersonalBranding #SocialMedia #LinkedinGrowth

🌟 Hey folks, let's dive into the art of brand building—a crucial aspect for every business endeavor. 🚀 Peep the image I've attached—it's a strategic roadmap for brand building that's bound to set you on the right track for crafting your brand's identity. Here's the breakdown of the key pillars highlighted in the framework: 🛍️ Product/Service: Your brand's bedrock! Ensure your offerings are top-notch and align with the needs of your target audience. 🏢 Company Culture: The heart and soul of your brand! Cultivate a strong company culture that attracts top talent and resonates with your customers. 💡 Content Marketing: Educate and engage your audience! From blog posts to infographics, content marketing is your ticket to showcasing your brand's expertise. 🎉 Event Marketing: Get out there and mingle! Event marketing is a fantastic way to boost brand awareness and forge connections with potential customers. 🤝 Partnerships: Expand your horizons! Collaborating with other businesses can broaden your brand's reach and open up new opportunities. 💼 Sales Enablement: Arm your sales team! Equip them with the tools and resources needed to sell your products or services effectively. 🔑 Leadership Insights: Lead the way! Sharing thought leadership from your company's leaders can position your brand as an industry authority. 📚 Knowledge Resources: Share the wealth! Valuable resources like white papers and ebooks can attract and convert leads. 🌐 Community Building: Build your tribe! Cultivate a loyal community around your brand to create brand advocates and foster lasting relationships. This list is just the tip of the iceberg, but it's a stellar starting point for crafting your brand building strategy. Now, spill the tea—what's on your brand building agenda? Share your experiences and insights in the comments below! #branding #brandbuilding #marketing #contentmarketing #leadership

Trade Shows – The Art of Standing Out to Engage and Excel. Your success hinges on more than just attendance; it's about creating memorable encounters. --- #tradeshows #businessgrowth #branding #networking #marketing #engagement #socialmedia #leadership

You're probably underestimating the power of events as a growth marketing strategy. Here are 4 ways John Hall explains why events need to be a key element for your brand. 1. Build genuine connections with your clients and prospects 2. Increase your brand visibility and recognition 3. Gain a deeper understanding of your audience's preferences, behaviors, and pain points 4. Gather user-generated content to repurpose throughout your marketing strategies Read more 👉 Forbes https://lnkd.in/dvsfeWFd

Take a look at two Instagram social media accounts below. The account on the left is cohesive with the use of branding colors, consistent brand messaging etc. The image on the left is not. What does your social media page look like? Let’s help you figure it out Presented by Brand Strategist; Angelica Pompy and Professional Moms in Action . Check out some of the other topics we will be covering at our ladies branding event. -How to gain more customers. - Creating consistent brand messaging. -How to connect with your customers on a deeper level. - Telling engaging stories. - Standing out among your competitors. - And of course we can’t forget NETWORKING. You don’t want to miss this event. Register at the link below: https://lnkd.in/eyasP3hm