Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪’s Post

How Reliance-led Campa is taking on Coca-Cola and PepsiCo at half the price of these soft drinks Full Article Link >>> https://lnkd.in/gt8BFjpR Welcome To Latest IND >> Fastest World News Campa vs Coke, Pepsi: Reliance Consumer Products (RCPL) is intensifying the cola price war by expanding its Campa soft drink range to various new markets before the festive season, offering prices that are 50% lower than those of Coca-Cola and PepsiCo . In response, the multinational brands […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews

How Reliance-led Campa is taking on Coca-Cola and PepsiCo at half the price of these soft drinks Full Article Link >>> https://lnkd.in/g7-i7Rch Welcome To Latest IND >> Fastest World News Campa vs Coke, Pepsi: Reliance Consumer Products (RCPL) is intensifying the cola price war by expanding its Campa soft drink range to various new markets before the festive season, offering prices that are 50% lower than those of Coca-Cola and PepsiCo . In response, the multinational brands […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews

200 YEARS?!?!? Little bit of a story time today, On my way to work the other day, I saw an advertisement for Cadbury Dairy Milk Chocolate. Standard, usual poster. Purple background, the milk pouring into the chocolate. So I thought nothing about it besides, wow. I really want some chocolate. So I guess you could say the advertising worked. Yet I did notice something. Right at the bottom, in big bold text “bringing you chocolate for 200 years”. This had me thinking. They used the image of the standard original dairy milk chocolate. The same one I suppose they’ve been doing for 200 years now, but you see their chocolate today and they have so many combinations and creations. Over those 2 centuries they’ve “adopted” new flavours. In a sense the dairy milk is Cadbury’s “legacy software”…. What’s your favourite flavour of Cadbury’s? #LegacySoftware #SoftwareDevelopment #Chocolate 

Did you fall for it? 👀 Every April Fools’ Day, brands try and fool the masses. This year, food manufacturers such as Heinz, Babybel and Cadbury launched 'new' products that had everyone guessing. Did Heinz's Ketchup Toning Shampoo fool you or was it Terry's Chocolate Orange Juice? 🤔 Share your top pick for the best big-brand April Fools' Day prank in the comments! 👇 #TheCollectiveNetwork #TCN #FMCG #FoodManufacturing #AprilFoolsDay

🏆 NO/LO ALCOHOL BRANDS: WHO’S WINNING ON AVERAGE RATING? This week, we’re shining a light on the No/Lo alcohol category, analysing which brands are standing out when it comes to customer reviews and average ratings on Sainsbury’s.com. At Brand Allies, we’ve run thousands of campaigns and collected extensive data to understand how review volumes and ratings impact consumer behaviour. While high review volumes are key, average rating that’s increasingly becoming the deciding factor for shoppers. So, how are the leading No/Lo alcohol brands stacking up? ✅ Peroni leads the pack with a stellar 4.8 average rating across 2 SKUs, closely followed by Beavertown and Lucky Saint at 4.7. ✅ Brooklyn Brewery and Guinness also rank highly, both coming in above 4.5 on average. ❌ On the other hand, McGuigan are struggling with an average rating of 2.4. This seems to be a reflection of no and lo sub-categories outside of beer brands rather than a reflection of McGuigan themselves, with wines and spirits seemingly much harder to harness positive customer sentiment. 💡 The data makes it clear: brands that some brands are having are consistently achieving high average ratings are the ones proactively capturing consumer trust and attention. These high performers are setting the standard in the rapidly growing No/Lo alcohol category. Want to know how your brand can improve its average rating and stand out against the competition? Get in touch with our team at Brand Allies to find out more! Source: www.sainsburys.com, as of Oct 2024 #peroni #brooklynbrewery #sainsburys

No/Lo Alcohol Brands: Who’s Leading in Average Ratings? Brand Allies analysed the top No/Lo alcohol brands based on customer reviews on Sainsbury’s.com. While review volumes matter, it's the average rating that increasingly drives consumer choices. ✅ Peroni leads with a 4.8 average rating, followed by Beavertown and Lucky Saint at 4.7. ✅ Brooklyn Brewery and Guinness also rank highly, with averages above 4.5. ❌ McGuigan struggles with a 2.4 average, reflecting challenges in No/Lo wines and spirits. It's clear that brands with consistently high ratings are winning consumer trust. Reach out to Brand Allies for insights on boosting your brand’s performance.

Has #Pepsi been rebranded as Teem? #Teem, once a soft drink brand under PepsiCo, was initially known for its Lime flavor, positioned as a competitor to 7 Up. Introduced in 1959, the brand was eventually wiped out. Recently, Teem has been reintroduced in #Pakistan, this time as a cola beverage from Pepsi. Interestingly, the taste is identical to Pepsi. The #packaging now displays "Made in Pakistan" without any explicit mention of the Pepsi brand. We can observe how #boycott trends have disrupted the market, impacting brand positioning and brand performance. The #geopolitical situation plays a significant role in influencing brands, particularly in developing countries like Pakistan. This interplay of consumer sentiment, political dynamics, and economic factors can have far-reaching consequences on how brands are perceived and received in the market, shaping their strategies and decisions in response to these challenges #Branding #Positioning #Marketing #Pepsico

*TRIGGER WARNING* Mentions chocolate. Aha, 'a nice Cadbury Wispa chocolate pot' I thought. The familiar purple packaging was like a beacon of trust - I knew what I was going to get, the quality, the flavour. Except, I didn't. From the moment I touched the pot, and felt the packaging, a foreboding sense of doom started to circle as I realised that this wasn't the chocolate delight I was hoping for. As I dug in, I was confirmed - I could have bought a supermarket's own brand version for less than half the price, and it would have tasted the same. So next time, avoid the Cadbury Wispa pots and just grab the cheapest ones you can. Because at least you'll be expecting those ones to taste of bland fuzzy mousse with a hint of fake chocolate. ----- The moral? Make sure your product lives up to the marketing hype. Some products you can make look really nice and heighten the experience for the customer. Others, you can't. #marketing #chocolate

Oreo boosts cocoa content as price soars by up to 25% Oreo has ramped up its cocoa content, as the shelf price of its Original cookies has rocketed by as much as 25% in the supermarkets. Billed as “the tastiest Oreo cookie yet”, the new recipe – which also sees a reduction in sugar – was in response to “the changing tastes of consumers… seeking “a more balanced experience”, said the brand. Owner Mondelez has been gradually rolling out the reformulated biscuits since July. It has coincided with marked shelf price hikes in Tesco, Sainsbury’s, Morrisons, Waitrose and Ocado. Oreo Original 154g rose in price from £1.20 to £1.30 in Morrisons on 31 July, and again to £1.50 on 12 August – representing a 25% increase overall [Assosia Ltd 8 w/e 19 August 2024]. The same product has soared 15.4% in Tesco, Sainsbury’s and Ocado, from £1.30 to £1.50 – and by 6.7%, from £1.50 to £1.60, in Waitrose over the period. Shelf price has remained stable in Asda at £1.30. Read the full article published on The Grocer: https://lnkd.in/dw9R8bDy

Retail solutions help guide consumers from aisle to purchase 💳: Leveraging superiority claims on shelf talkers can influence shoppers at the point of purchase. Here's why it's effective: 1) Reinforces Credibility: Consumer-voted claims on shelf talkers build trust and confidence, showing shoppers your product delivers on its promises. 2) Stand Out: Differentiate from competitors with eye-catching awards and endorsements displayed on shelf talkers, making your product the go-to choice. 3) Enhanced Perceived Value: Highlighting accolades like "most trusted" on shelf talkers convinces shoppers of premium quality, justifying higher prices. Congratulations to Lactalis Canada's Olympic Yogurt on this great activation, Canada's Most Trusted Organic Yogurt! #RetailStrategy #ShelfTalkers #BrandSparkMostTrusted #OrganicYogurt