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Creativity needs courage. 💪 Yeah — even the yearly race to make the best Christmas ad. Let’s face it: nobody goes into a project wanting safe, derivative, or bland. So why do so many projects turn out that way? 🤷♂️ Well, it all boils down to one thing: difference of opinion. Stakeholders want sales, creatives want originality, and producers want to hone something that does both. But you can satisfy everyone if you’re willing to align creative intent upfront. ✨ Our latest blog post delves into creative intent vs. stakeholder goals and how to combine them to create something that leaves a mark. 👉 Link in comments! 👈

Rigid rules about ad creative are a great way to kill creative diversity and prevent the chance of finding new winners. Leave room for diverse ideas and styles. Some randomness is good and allows for serendipity.

I have been #coaching for a couple months now and have several clients. Day before yesterday my wife shared an observation that I had used many note books during this time because I took a lot of notes. It was becoming difficult to organize all of this and looking for notes from various clients over various sessions was becoming challenging (yes, yes, why not type? answer is at the end of this post). She mentioned that she had seen reMarkable and offered to get it for me as the holiday gift (THANKS). It may sound ironic coming from a #tech person i.e. me, but I am very tech averse and I avoid using any technologies while my wife, who has nothing to do with tech, has always been the early adopter of any technology. Anyway, so I took it upon us, watched dozens of review videos, read customer review comments on various sites, found many other similar devices (e-ink writing tablets), and yes you guessed it, watched their videos and then comparison videos too, I can hear you, wasting so much time while making such a simple decision 😀 The last test was to go to the store and try is with my own hands and it literally took me just writing one word "hello" and we decided there on the spot to get it, and not just one, but two. I have been using it for a day so far but I can see how life changing it is. The world where everything (device) is becoming "#smart" by the day, we are losing our basic skills such as "hand writing". #writing #drawing and #sketching with my hands is therapeutic. They call such devices "#dumb devices" for a reason because there are zero distractions, no apps, no pop ups, no sounds, and you can be fully present with your thoughts. The rise of the dumb devices is necessary in a world that can't stop rushing. I must say it's an #incredible and #remarkable device and anyone who is into hand note taking should consider it. I am enjoying it a lot and so will you. #inspire #leadershipcoaching #lifecoaching #gratitude #holidayspirit

Attention span versus the message The art of communication with it's dynamism is no-longer just an art but a science. The audience attention span in 2024 has shrunk to a meagre 8seconds according to clikz.com. This leaves every communicator or marketer with the grueling task of making sense in a very short zit of time. Rowan Atkinsons fall in the famous comedy Mr. Bean sums up the striking example for comparison. How are you combining images, footage, sound or music and language to get your key messaging across. #COMMUNICATION #ATTENTIONSPAN #PublicRelations #Marketing

What is a hook? A hook is the first sentence of your video ad Its purpose is to grab attention ... Do you see now why ignoring sophistication levels can kill your ad?

Hey, 80's and 90's kids... remember those "jingles" from your favorite sitcoms or commercials? Why were they so popular? Well, jingles we're highly effective in creating brand recall and conveying key messages to consumers! You probably remember that "sticky" jingle from a memorable ad campaign all the way back from your childhood days. When it comes to our performance, one habit I've learned to form, is being intentional about my "internal ad campaign." Make it sticky. Make it behavior based. Make it relevant. And make sure it's repeatable. This is the "commercial" in your head. What am I telling myself, about myself? Is it working for me? Or against me? What's your internal ad campaign? Limitless Minds 🧠 #jingles #commercials #90sbabies #80sbabies #television #selftalk #adcampaign

Creatives... are you ready? 👀 Our Managing Partner, CCO and creative powerhouse Pamela Scobbie gets into some campaign predictions for the year on how to make epic work in 2024 🫡 🔗 Link in comments to read the tips and real truths!

Another hit for the KlueMDB page Stoked on the feedback this ad got yesterday, so here's how we built it 👇 1. Ryan Sorley hit us up to build a video that was a little more creative at getting to the heart of the problem Klue Win-Loss solves ahead of his presentation. 2. Grayson and I walked down to the water to get super clear on the problem: relying on your own reps for loss reasons, not your buyers. 3. The walk back is where we get to be creative. We tossed around a mock prescription drug ad, telling the story from a seller coming off a Zoom call, and threw a bunch of other spaghetti at the wall. But we felt the thing that would stick and stand out was taking inspo from the in-vogue Netflix style setup of how they dramatize interviews for docuseries. The behind-the-scenes filming being the most important part to capture people's attention to stick around and watch for another five seconds or so. 4. Grayson got down to scripting by end of day. I went through some few revisions, then he got to casting the great Marwin and Sophie (helps when Klue doubles as a hub of acting talent). 5. Each shot took roughly thirty mins. We set up in our lil' filming studio. The cool part here was we actually wrote a LOT more lines than the final ad --> but then we could pick and choose which ones landed best and kept the ad tight. 6. Grayson edited this one hands-on which took a few more hours. He brought V1 to the team, and Eric helped tweaked some of the closing captions to be tighter to our win-loss messaging. 7. Share internally at our all-hands meeting to get people stoked. 8. Work with Jason to share on his page as he is our biggest microphone. And there you have it! I haven't rolled up reach yet, but within 24 hours we're well on our way to 100,000 impressions. Getting from seed of an idea to concept to finished product is what I love about my job - but wanted to share a peek at what it takes and the support needed to get it to ship in a week.

P.S. Want some real ad hook tips? Join us for Motion's "Make Ads That Convert" This week, we're going DEEP on ad hooks with... Savannah Sanchez (Get it? Going deep. That's a fishing joke) (FINE. Don't laugh at my humor...) Back to the event details: Savannah will be sharing her: - Best-performing ad formats - Her top ad hooks So join us this Thursday at 10 am PST And remember... The best ads are often: ✅ Simple and short (but eye-catching) ✅ Filmed and edited on an iPhone ✅ One talent ✅ One take See you Thurs!

What's the first thing you notice when you read an ad? The headline. Make sure your headline hooks the reader in and makes them read on. Remember, the Headline is the ad for your ad. A bad headline can destroy a great ad.