Specialty Food Association’s Post

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Nothing makes us happier than hearing stories from show participants. Nils, from Why Not Soda, shared his journey at the 2024 Summer #FancyFoodShow. Here is just a glimpse of what he had to say: "Entering the US market was a dream. But as all entrepreneurs know, there is strategy and there is momentum. We must be prepared to navigate both." "Within four weeks, we built an import setup with competitive pricing for the final consumer. Just six weeks later, I traveled with PortugalFoods to introduce our sodas to US customers at the Summer Fancy Food Show in New York. Seeing a vision and plan come to life was incredible." "The feedback on product quality and branding made us nothing but happy and proud. Quality pays off in the end." "These are the moments we work and fight for—when our investment in quality gets recognized. There's nothing more rewarding than to have people leave your booth as brand ambassadors." Check out Why Not Soda and if you're on the East Coast of the U.S., look for them in stores soon! #specialtyfood #founders #entrepreneurship #tradeshow

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The best trade show experience we had by far. Learning, leads and business resulting has been outstanding. Thanks a lot for the great organisation and experience. We will work hard to use this show as the basis for the development of our brand in the US. First big news are around the corner 💚🚀

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