Upgraded taste and label refresh for our Chocolate and Vanilla Plant Based Protein Powders ✅ The Vanilla has already hit the shelves in many places and the Chocolate won't be far behind. Working on improving the taste was a fun (and delicious) project. Rounds of prototype sampling, feedback, and tweaking, and repeating to get it just right. The label refresh was a fascinating case study itself. Digital A & B testing with key minor adjustments between the control and trial that led to a significant increase in purchase rate in the latter, ultimately providing the data to support the permanent physical change. #KOS #NewAndImproved #CPG #PlantProtein
Great job Spencer! Can't wait to try the new taste and the packaging refresh looks great! Keep killing it out there!
Excellent, love that you guys are always doing case studies. Only way to evolve!
Innovation is the key 🚀
My favorite is the chocolate plant based protein!
They look delicious 😋
Love the look and feel!
Already a crazy great tasting product! Excited to give it a try when it launches!
Body Nutrition: Contract Mfg of Wellness Supplements
1yhow did you get it so the ice cream didn't melt right away for the photo?