Spencer Lynn’s Post

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Director | Advisor | Husband | Dad

Upgraded taste and label refresh for our Chocolate and Vanilla Plant Based Protein Powders ✅ The Vanilla has already hit the shelves in many places and the Chocolate won't be far behind. Working on improving the taste was a fun (and delicious) project. Rounds of prototype sampling, feedback, and tweaking, and repeating to get it just right. The label refresh was a fascinating case study itself. Digital A & B testing with key minor adjustments between the control and trial that led to a significant increase in purchase rate in the latter, ultimately providing the data to support the permanent physical change. #KOS #NewAndImproved #CPG #PlantProtein

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Greg Simek

Body Nutrition: Contract Mfg of Wellness Supplements

1y

how did you get it so the ice cream didn't melt right away for the photo?

Great job Spencer! Can't wait to try the new taste and the packaging refresh looks great! Keep killing it out there!

Excellent, love that you guys are always doing case studies. Only way to evolve!

Doris Zheng

Marketing Director at PromoShakers

1y

Innovation is the key 🚀

Allan Stevens

Co-Founder & Board Chair @ KOS || An Inc5000 Fastest Growing Company X2

1y

Our secret process for making the best tasting proteins

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Yashwardhan (Yash) Banthia

Co-Founder & Chief Operating Officer

1y

My favorite is the chocolate plant based protein!

William Stepanian

Business Development and Formulation Consulting for the Nutritional Supplement Industry

1y

They look delicious 😋

Patrick O'Driscoll

CEO @ TVG | We Fuel Fitness Brands' Growth

1y

Love the look and feel!

Adam Bippus

VP of Sales - Levels

1y

Already a crazy great tasting product! Excited to give it a try when it launches!

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