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Fascinating research by my colleague Nicole Serino and S&P Global Market Intelligence on women in sport ahead of the first Olympic Games with a 50-50 participation of men and women athletes, and interesting opportunities for investors to leverage to rise of women in sports…

With gender parity finally achieved at the Olympics, one can only hope the corporate world will follow — and at all levels, not just entry level! And across all sectors! Great research on women’s sports attendance from our S&P Global experts 👇

The 2024 #ParisOlympics mark the first 50-50 split between competing women and men #athletes, which has come a long way since 1900 when #women first participated in the games. Read our latest research in "Women's Sports Attendance and Viewership Soar Pre-Olympics": https://okt.to/OKJB3S Which sport will you watch during the Olympics?

Picture this. The FIFA Women's World Cup final was 2023's most-watched women's sports event on TV. Female athletes have dominated the Olympics and Paralympics - and are competing in record numbers. Dedicated women's sports bars are popping up around the world. And now? The Australian Professional Leagues has announced a multi-year deal with SharkNinja, with the aim to elevate the women's game to the next level. Safe to say, it's an exciting time for women's sport, both here in Australia, and globally. The question at the forefront of everyone's minds is how we can keep the momentum going - and who better to ask than the Matildas? Here's what they had to say: https://lnkd.in/guDpFBeP

2023 A RECORD YEAR FOR WOMEN'S SPORTS VIEWING FIGURES📈 A record breaking 46.7 million viewers in Britain tuned in to women's sport on TV in 2023, reports the Womens Sports Trust. This included 25.7 million streams of the FIFA Women's World Cup 2023 on BBC iPlayer, an increase of 75% from the Women's World Cup 2019. Incredibly 15.6 million of those who watched the Women's World Cup did not watch women's sport before the tournament, and 43% of new viewers continued to watch women's sport afterwards. Women's sport continues to grow and smash records year after year🔥

The year 2023 brought increased success and attention to women's sports, with the NWSL's impressive $240 million broadcast deal as a prime example of what is possible. Read more 👉 https://lttr.ai/AKaF2 #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes

Stay in the loop with the latest in women's and girl's sports! Sign up for the Sport Sister newsletter and never miss out on important industry updates, our latest blog posts and much, much more! https://lnkd.in/eJYBVFEp #Newsletter #WomenInSport #WomensSport #GirlsSport #SportSister #Sport #FemaleParticipation #SportsConsultant #SportsNews

There is only one industry in the world where women earn the same as men, and that is tennis. 🎾💚 For decades, female tennis athletes have consistently topped the list of highest-paid female athletes. And as we look towards the year 2023, this trend continues, with four out of the top five highest-paid female athletes being tennis champions. Six out of the top 10, and nine out of the top 15 are also tennis players. 💪✨ #equalpay None of the progress we've seen in tennis towards greater equality and equity would have been possible without the establishment of the WTA, the Queen Billie Jean King, and the #Original9 👑. Thanks to OneVision and proposed partnerships between ATP Tour and WTA - led by Andrea Gaudenzi, Steve Simon, and Micky Lawler - we can expect tennis to continue leading the sports industry in Diversity, Equity, and Inclusion. #dei In today's world, it is important to be a fan of a sport that is inclusive and acceaccessible to everyone. As a long-time #tennis fan, I have never been more enthusiastic about the sport. Here's the Sportico's Top 10 highest-paid female athletes in 2023 👇

Wonderful to have a whole hour to explore the media coverage of women's sport, and the systems that enable and inhibit it. Who better to do that with than Richelle Hunt, Sarah Styles, & Clare Hanlon on Australian Broadcasting Corporation (ABC)'s The Conversation Hour? If you're keen to understand the opportunity that exists for the sport ecosystem to enhance our communities through story telling, give it a listen.

Delve into the ever-evolving landscape of women's soccer in 2024, exploring tournaments, departures, and records in this @Forbes article. Learn more about the latest developments and milestones in the world of women's football. https://buff.ly/3HY0mTd #women #football