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An account manager and a digital manager serve distinct functions within a business or organization, typically situated in marketing or advertising departments. Although there might be some shared responsibilities, their main focuses and duties diverge. Let's examine the key distinctions.

📢 Diving Deep into the Marketing Supply Chain Talent Pool! 🌐✨ The Mi3 article sheds light on the challenges of overemphasis on job titles over capabilities, risking the promotion of under-equipped talent. Explore insights from marketing and agency leaders, including our very own Bronwyn Powell CPM/GAICD. Discover the strategies to nurture future marketing leaders and avoid the pitfalls. Dive into the discussion with David Gaines and Brad Simms. #MarketingTalent #Mi3Article #LeadershipInsights

What Every Account Executive Should Know: 3 Critical Insights Working at an agency as an Account Executive is >not about managing tasks >but mastering balance  between client and internal team. Of course, You’re the bridge between the client and the agency, balancing priorities, needs, and expectations from both sides.  Though my journey as an AE was brief, it provided me with invaluable insights. Here are some key tips from my experience as an AE👇 Any friendly reminder else? Feel free to share your opinion below. ----------- 👉About Me I am Eingyin(Elena), a digital marketer helping brands increase their visibility and drive sales through strategic and creative campaigns.

We have done it again! Check out Mays edition of the #leaders #exchange. Coming next Monday Thank you so much Joel Silverman for taking the time to speak with us, share his challenges and highlights on being a CEO and founder of a research and marketing agency! Read this short interview to get some great insights from a leader and a brand going places! KidsKnowBest

An unclear and unrealistic scope of responsibility for Social Media Managers often reflects a company that is undervaluing or has a total misunderstanding of the channel. Expecting one person to handle a myriad of tasks, from strategy and community management to video, design and customer support - is neither fair nor realistic. 👉 As an industry, we need to address this and recognize that these responsibilities are more than a single person can reasonably manage. The expectation is not only mind-blowing but also impractical and strains the individual's capacity. Let's reevaluate and distribute responsibilities more sensibly. Also, while we are out changing the world - let’s stop the weird delineation between “Digital Marketing Managers” and traditional “Marketing Managers.” Face it - we have now lived a great deal of our lives in a digital world. Even most print advertising has a digital spin to it. Is there really a difference between the two titles? Just throwing this out there to see what sticks… Happy Friday… enjoy your morning Coffee.

Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

Outsourcing your social media marketing can offer a plethora of benefits compared to hiring an in-house employee. Here are some reasons why partnering with experts like Melody Hill Marketing can elevate your brand's online presence:    1. Cost-Effective: Save on overhead costs associated with hiring a full-time employee.    2. Expertise & Experience: Gain access to a team of seasoned professionals with diverse skill sets and industry knowledge.    3. Scalability: Easily adjust services to match your business needs without the hassle of recruitment or training.    4. Faster Results: Benefit from quick implementation of strategies and campaigns by leveraging established processes.    5.  24/7 Presence: Ensure round-the-clock monitoring and engagement on social platforms for enhanced customer interaction.    6. Innovative Strategies: Stay ahead of trends with cutting-edge techniques and creative content curated by marketing specialists. Ready to experience these advantages firsthand? Contact Melody Hill Marketing today to supercharge your social media game! 🚀 #SocialMediaMarketing #OutsourcingAdvantages Learn more at [Melody Hill Marketing](

Ideal fit for goodhelp media management/strategy clients: a client who isn't completely blind to the media buying process and values strategy, but needs execution. We consistently come in at 20-30% under mid-size media agency retainer fees and prioritize transparency/joint understanding of both process and results. Every collaborator I tag in has +10 years of experience (jon ward, 🔎Jeremy Skillings), so we also don't do the bait and switch with a fresh employee managing their second ad campaign post-proposal. If you're looking for help managing spend that falls in that sweet spot of big enough for agency support, but not big enough for big agency support/price point, tag us in.

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For agencies like ours, competition is tough! Who’s kidding who? I could open my front door, throw a rock, and hit another marketing agency. ♥️ This is exactly why it’s so important for us to prioritize our clients! And taking good care of them is the lifeblood of GIANT Creative. I’m an old sales dog from back in the day, and the first rule of thumb is always keep the client happy! 🐶 But to deliver on this promise, we have to do more than just say “yes” when they have a need or problem to solve. It’s about providing them with a level of service that goes above & beyond transactional interactions. We have to: - Understand & anticipate the unique needs of their business - Provide personalized attention and always be transparent  - And proactively problem solve to become a true partner in their success Providing GIANT client service is a powerful competitive differentiation strategy. And I’m proud to say that over the past 4 years of being in business, our annual client attrition rate is less than 5%! (Compared to the industry average of 20 to 50%. 😲) The true value of GIANT client service lies in our ability to transform our partners into GIANT advocates which fosters brand loyalty and drives success for both agency & client!