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Our CEO, Federico Brugnoli participated in today's panel discussion at the European Fashion Alliance Status of European Fashion Conference in Brussels. The session “Tech-infused Sustainability: Driving Industry Evolution Through Digital Innovation and Empowerment through knowledge”, moderated by Christine Goulay, Founder of Sustainabelle Advisory Services, together with alexandre capelli, Environmental Deputy Director at LVMH; and Dr. Andree-Anne Lemieux, Sustainability Chair Director at IFM-KERING and Full Professor at Institut Français de la Mode and Semora Mangnoesing, Commercial Director at EON. The debate confirmed the importance of “soft” technology as an enabler of the collection and management of large amount of data as well as an enabler of the data-driven simulation of supply chain scenarios and of possible technological innovations. Also “hard” techs are very important in the fashion global supply chains, in order to achieve lower impact materials, biobased and low-impact chemistry, materials efficiency, on-demand manufacturing of durable products. Circular solutions are also part of the game, but we shall consider them as a last option. The key message left to the audience has been: “Let’s build the future from the head, let’s empower eco-desing of durable products and of innovative business models” #SPIN360 #EuropeanFashionAlliance #Sustainability

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