Spinify’s Post

Yesterday someone posted "7 Biggest Lies" told about Sales on LinkedIn... One of them included: "This [insert magical tech/tool] will fix your GTM issues." I agree here... Just as buying an Apple Watch will not fix someone's health. The Apple Watch, like other fitness trackers and smartwatches, is designed to monitor various health metrics and encourage users to adopt healthier lifestyles. However, its effectiveness in improving someone's health primarily depends on user engagement. Merely owning the device does not guarantee enhanced health outcomes. The health improvements do not come from some "magical tool/tech," they come from nudges driving small behavioral changes over time. I agree in that, improvements in GTM and sales effectiveness are no different. Simply having or purchasing a "magic tool" does not equal desired or necessary change.  Improvements in GTM and sales effectiveness are a series of small improvements over a LONG period of time. I believe, tools like Rattle 🦖 (indeed magical) that A/B test, highlight repeatability, and spark reason for behavioral change and user engagement, do play a role in driving positive transformation in a go-to-market strategy. 🦖🦖🦖

Creating a unique brand is extremely important in the world of business. When people think of your brand, they should immediately be reminded of the powerful attribute attached to it. This marks a significant milestone in any company's journey. Let's take a few examples: 🏍️ Cultivate Your Tribe- Just Like Harley Davidson 🚗 Be the BMW of Your Industry – Make Them Proud to Associate 🔄 Unlock Recurring Sales with Unwavering Brand Trust – Think iPhone Phenomenon 💼 Attract Top Talent – Think Google on LinkedIn What do you see in common among them? What makes them a unique brand? Some may guess it's the budget, but what it is, is their values.  What your company values is what is reflected in its brand identity. 💡 It's Not About the Budget, It's About Your Values. Let Your Identity Speak Louder! 🔥 CHOICE IS AND ALWAYS BE YOURS ✨ #ZauntyGupta #AddZ #yourprofessionalfriend #amazon #cadbury #harleydavidson #bmw #apple #linkedin #businessfounders #businessvalues #businessmen #solofounders #founders #businessmanagement #uniquebrand #choiceisyours #standingout #uniquebusinessidentity #brandbrilliance #topbrands #businessmentor #businessmentorindia #businessmentorship #growthmindset #opportunities #businessgrowth #knowyourvalues #mumbai #businessindia #india #indianmentors #organization

🤔 Transform your team into "walking billboards"! Branded T-shirts increase your company’s visibility and make a lasting impression. Whether your employees are commuting, attending events, or simply out and about, they promote your brand effortlessly. This continuous exposure can lead to greater brand recognition and new business opportunities. 👕 Don’t underestimate the power of wearable marketing. #BrandAwareness #Marketing

Your product is useless to most people you target. Because not all benefits are valuable to your customers. For example, if you're selling a fitness tracker wristband. It could solve pain points for these: -> A person not sure how much they're running. -> A person who lacks motivation. -> A person not satisfied with data accuracy from other devices. -> A person who can't carry a phone because it is too bulky. -> A person who wants to be on the call while running. A person lacking motivation is completely different from someone who wants the highest accuracy. They're in the same niche but a different sub-niche. This is why you should change your messaging depending on which person you sell to. To target the right customers, use techniques like: -> Benefit callout. -> Persona callout. -> Problem-solution lead. Test different angles and find the one that resonates the most with your customers.

Your Product is useless to most people you target. Because not all benefits are valuable to your customers. For example, if you're selling a fitness tracker wristband. It could solve pain points for these: -> A person not sure how much they're running. -> A person who lacks motivation. -> A person not satisfied with data accuracy from other devices. -> A person who can't carry a phone because it is too bulky. -> A person who wants to be on the call while running. A person lacking motivation is completely different from someone who wants the highest accuracy. They're in the same niche but a different sub-niche. This is why you should change your messaging depending on which person you sell to. To target the right customers, use techniques like: -> Benefit callout. -> Persona callout. -> Problem-solution lead. Test different angles and find the one that resonates the most with your customers.

Imagine eagerly anticipating a package, only to discover it doesn't match your expectations. That's precisely what happened to me when I ordered what I believed to be the ideal smartwatch to complement my fitness journey. Instead, I received a basic pedometer that failed to meet my needs, this mismatch left me feeling disappointed. To address such challenges, companies must prioritize understanding their customers' needs. By actively soliciting and valuing customer feedback, businesses can refine their offerings to better align with market expectations. Embracing agile development methodologies facilitates rapid adjustments based on real-time insights, ensuring products evolve alongside customer preferences. Moreover, fostering transparent communication channels with customers encourages ongoing dialogue, enabling continuous refinement of the product-market fit. In my experience, overcoming a mismatched product-market fit requires companies to engage in a cycle of listening, adapting, and communicating effectively with their customer base. By incorporating these practices, businesses can not only address instances of disappointment but also establish stronger connections and deliver solutions that genuinely resonate with their audience. #ProductMarketFit #CustomerFeedback #AgileDevelopment #CustomerEngagement #ContinuousImprovement

It is a perfect 10 out of 10 rating for localized advertisement". The Samsung Switzerland Galaxy watch ad used the unique characteristics of the Swiss mountains to highlight the watch's suitability for outdoor activities and adventure. It's a good example of creating localized ads that connect with the local target group, enhance brand features, and integrate seamlessly with the local environment. #creativeadvertising #creativemarketing #branddeveloping

Check out this massive billboard for a Samsung Galaxy watch in the Swiss mountains. It's an incredibly creative ad that catches the eye. How would you rate it? Creativity isn't just important in advertising - it's crucial in both business and life. Creative thinking allows individuals to approach problems from different angles and come up with innovative solutions. In business, this can lead to the development of new products, processes, or strategies that give companies a competitive edge. Creativity also enables individuals to adapt to changing circumstances and environments by thinking outside the box and finding creative solutions to unforeseen challenges. It's the driving force behind innovation, fueling the development of new ideas, products, and services that can disrupt industries, drive growth, and meet evolving customer needs. In a crowded marketplace, creativity helps businesses stand out from the competition by offering unique value propositions, branding, and experiences that resonate with customers. And on a personal level, creativity provides a sense of fulfillment and satisfaction, allowing individuals to express themselves, pursue their passions, and achieve personal and professional growth. Overall, creativity is essential for driving progress, fostering innovation, and unlocking new opportunities in business and life. #creativity #innovation #businessgrowth #personaldevelopment

Check out this massive billboard for a Samsung Galaxy watch in the Swiss mountains. It's an incredibly creative ad that catches the eye. How would you rate it? Creativity isn't just important in advertising - it's crucial in both business and life. Creative thinking allows individuals to approach problems from different angles and come up with innovative solutions. In business, this can lead to the development of new products, processes, or strategies that give companies a competitive edge. Creativity also enables individuals to adapt to changing circumstances and environments by thinking outside the box and finding creative solutions to unforeseen challenges. It's the driving force behind innovation, fueling the development of new ideas, products, and services that can disrupt industries, drive growth, and meet evolving customer needs. In a crowded marketplace, creativity helps businesses stand out from the competition by offering unique value propositions, branding, and experiences that resonate with customers. And on a personal level, creativity provides a sense of fulfillment and satisfaction, allowing individuals to express themselves, pursue their passions, and achieve personal and professional growth. Overall, creativity is essential for driving progress, fostering innovation, and unlocking new opportunities in business and life. #creativity #innovation #businessgrowth #personaldevelopment

Your career is now a smartwatch ----------------------------------------------------- Our careers have evolved as the wrist watches have progressed. We used to have mechanical watch that charged by movements. Occasionally, a person would wind the watch to charge it. Think of it as employees who remain relevant just by working. You show up at work, do a task, or a couple of tasks, repeatedly, and you will remain useful. Then came Quartz watches that run on batteries. You put in a battery and it lasts for a duration. After that you put in a new one. Think of it as employees who get a diploma/certificate/degree to get a job. After that, from time-to-time they need to recharge their skills to remain relevant. However, the tasks they needed to perform was still fewer in numbers. Now, we are in an era of smart watches. It provides multiple functionalities, but discharges frequently. You need to charge it everyday to keep it functional. Same has happened to careers. You cannot be late by a day when it comes to recharging your skills. Also, you need to perform multiple tasks, regardless of any meaningful contribution, like attending multiple meetings and preparing excel reports and presentations. #career #watch #learning #employment #workculture #skills