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To successfully launch their concept, #hospitality businesses need to get their story out into the world by any means and channels. 📣 Here are our 3 tips for mastering your communication channels: 1️⃣ Build anticipation months before your opening. Our client Velâdzo - an ambitious project combining residential, hotel and retail - launched the Velâdzo Mobile retail trailer that toured the local markets to raise awareness of the Velâdzo concept ahead of the opening of its first flagship location in Bulle! 2️⃣ Word-of-mouth alone can make or break your business. Make sure you identify the natural influencers of your concept: customers, partners or even investors. Look for people whose personal branding and values align with your concept and incentivise them to be your brand ambassadors. 3️⃣ Get media coverage for your business with a story that journalists will find newsworthy. Go for tension, the unexpected or thematic relevance. Learn more in our free Hospitality Concept Handbook: https://lnkd.in/eH3XMs_U #hospitalitymarketing #hospitality #hotelmarketing #hotelbusiness #hospitalityindustry #branding #marketing

Why Tentpole Moments Are Key to Brand-Building Success In today’s competitive landscape, brands are constantly vying for attention. But what sets a memorable brand apart from the rest? Tentpole moments. These high-impact, strategically timed events play a crucial role in amplifying your message, driving engagement, and creating lasting connections with your audience. Definition: Tentpole moments are large, well-planned events, activations or campaigns that attract significant attention. They often serve as the "anchor" or "tentpole" for marketing strategies, drawing a large audience due to their widespread appeal. When I spearheaded the marketing and launch of The Well, Toronto's largest mixed-use development, we anchored our strategy around tentpole moments. From major media announcements to experiential activations, these events became pivotal opportunities to generate buzz, showcase our unique value, and build emotional resonance with our audience. Here’s why tentpole moments matter: 🔑 Visibility Boost: They create a surge in attention. Aligning your brand with key cultural or business events amplifies your reach in ways everyday content can’t. 🔑 Engagement Driver: These moments fuel excitement and participation, encouraging your audience to engage in conversations that elevate your brand’s narrative. 🔑 Long-Term Impact: Tentpole moments don’t just create a splash; they build anticipation and momentum that ripple throughout the year, sustaining brand presence and relevance. Whether you’re launching a product, opening a new development, or celebrating a milestone, make tentpole moments the backbone of your strategy to elevate your brand and leave a lasting impression. #BrandBuilding #MarketingStrategy #EventMarketing #TheWell #CommercialRealEstate #MarketingLeadership

PRO TIP TUESDAY: Looking for a unique way to engage your audience? 👀 Take a page from Smirnoff's playbook! Their Smirnoff SMASH Pickleball Experience is a masterclass in brand activation, proving that pickleball is more than just a sport – it's a social playground. Here's how the brand and their partner agencies SMASHED it: 1. Atmosphere is everything: Smirnoff infused their activation with a vibrant energy that welcomed all skill levels. Think lively DJs, refreshing Smirnoff SMASH Vodka Soda samples, and plenty of Instagram-worthy moments. It wasn't just about the game; it was about the experience as Courtney and I ensured players were having a blast on the court and learning how to play the game. 2. Seamless branding: Every detail of the event, from the custom paddles to the court design, to the talented brand ambassadors entertaining guests and handing out merch, screamed Smirnoff. They transformed pickleball into a branded adventure that resonated with attendees long after the final match. 3. Community building: Pickleball is inherently social, and Smirnoff harnessed that power. They fostered connections between players and fans, creating a space where shared passion for the sport ignited conversations and friendships. Whether you're a marketing guru or a pickleball enthusiast, the Smirnoff SMASH Pickleball Experience offers valuable insights. It's a testament to the power of experiential marketing, proving that brand activations can be both fun and effective. It has been an absolute honor for Pickleball in the Sun to be a part of the Smirnoff SMASH Pickleball Experience, helping to create fun and unique events that truly resonate with attendees. Collaborating with talented creative minds like the agency players involved in these events, is the most rewarding part of what I do. I'm incredibly excited for the opportunity to continue partnering with brands to deliver unforgettable pickleball experiences. Follow @Pickleballinthesun on Instagram for highlights from these events (captured by yours truly) --> https://lnkd.in/eN6zrrNB Proof Media Mix / Diageo / WHTWRKS Inc.#Pickleball #PickleballintheSun #BrandActivation #ExperientialMarketing #Smirnoff #SportsMarketing

🚀✨ Boost Your Brand's Visibility with Kacey Ray Events! ✨🚀 Elevate your brand's presence with a meticulously planned event! From brand activations to experiential marketing, we create memorable experiences that resonate with your audience. Let's make your brand unforgettable! 👉 Contact Us Today! #BrandAwareness #EventPlanning #BrandActivation #ExperientialMarketing #BrandEvent

The Power of Event Sponsorship: In today's competitive landscape, every brand talks about standing out from the crowd but marketing channels are saturated, and the same tools are being used repeatedly. However, there other tools to connect with your ideal audience in an authentic and engaging way. Here's why sponsorships can be a game-changer for your brand: Targeted Reach: Sponsorships allow you to hyper-focus your efforts on events that resonate with your target audience. Imagine connecting directly with passionate music lovers or fitness fanatics – all in one place! Brand Visibility: Get your brand in front of thousands of eager eyes through logo placement, social media mentions, newsletter exposure and on-site activations. It's exposure that goes beyond static ads, creating lasting impressions in an experiential setting like a music festival. Relationship Building: Foster genuine connections with potential customers and influencers by sponsoring events that will create lasting memories for those customers. Authentic Storytelling: Sponsorships let you tell your brand story in a unique and engaging way. Align with causes you care about, showcase your community involvement, or even create interactive experiences that reflect your values. Boost Brand Reputation: Associating your brand with leading events can easily elevate your own brand image. You become a trusted partner, tap into new audiences and attract new customers. We have our largest and most varied event calendar in 2024. If you would like to see the calendar and discuss a tailored partnership package, drop me an email on jordan@escaperecords.co.uk #sponsorship #eventmarketing #branding #engagement #community #success #escaperecords #inittogether

Experiential marketing events are a powerful tool to cut through the noise and build real relationships with your audience. But to truly stand out, there are a few key elements that need to be in place. #ExperientialMarketingEvents #ExperientialEvent #ExperientialMarketing

Do you know one way to drum up a positive buzz for your company is to host an event showcasing and educating potential customers on your product? Now you do! These events should be held monthly or quarterly. This is what your promotional event plan should contain 👇 - Goals: Define what you want to achieve (e.g., increase brand love, boost sales). - Audience: Know who you're targeting (e.g., young adults interested in healthy beverages). - Event Theme: Decide on a fun and engaging event idea (e.g., "Island Sips Festival"). - Venue: Pick a suitable location that fits your theme and can accommodate attendees. - Branding: Create a consistent look and feel for the event with your brand colors and logo. - Promotion: Spread the word through social media, email, and local ads. - Activities: Plan interactive experiences like taste tests, games, or live music. - Partnerships: Collaborate with local businesses or influencers to widen our reach. - Feedback: Collect feedback during and after the event to learn and improve. With this simplified plan, your drink company can create a memorable event that will strengthen connections with customers and boost brand loyalty. Want help finding the best strategy for your business? Take advantage of our FREE 20-minute strategy session today. Click the link in our Bio to Book your Session Now. . . . #PRTips #wikipedia #leadgeneration #tabdamediagroup #publicrelation #branding #digitalmarketing #premierleague #luxury #football #watch #fashion #music #movies #business #investmenttips #realestate #techtrends #fashion #fitnesschallenge #businessstrategy #networkingevents #lagos #abuja #newyork

How Are You Currently Activating Your Sponsors? 🤔 Sponsorship activation is key to maximizing the value of your partnerships. But how are you currently activating your sponsors? Here’s a look at the advantages of activating them at the venue versus digitally: 🏟️ At the Venue: Direct Engagement: Engage fans in person with interactive experiences, branded booths, and exclusive giveaways. Immediate Impact: Create memorable, hands-on interactions that leave a lasting impression. 🌐 Digitally: Wider Reach: Extend the sponsor's message to a global audience through social media, websites, and apps. Data-Driven Insights: Track and analyze engagement metrics to refine and optimize future activations. 24/7 Availability: Keep fans engaged with sponsor content even after the game ends, providing continuous brand exposure. Combining venue and digital activations can amplify the impact and reach of your sponsorships, ensuring a comprehensive and engaging approach. How are you making the most of your sponsorship opportunities? #SponsorshipActivation #FanEngagement #SportsMarketing #DigitalActivation #VenueActivation #SponsorshipStrategy

There’s a stigma that sports sponsorship only delivers value for B2C, not B2B, but this is false. ❌ B2B companies are increasingly entering the world of sports sponsorships, and for good reason. Here's why this trend is picking up speed🚅: Cutting Through the B2B Chatter 🔇 : Tired of the same old marketing tactics? Sponsorships offer a unique way to grab attention in a dynamic and engaging environment. Targeting Your Ideal Client 💡 : Sports attract passionate fans with specific demographics. B2B sponsorships allow you to laser-focus your message on the decision-makers who share your target audience's interests. Building Brand Loyalty 😍: Sports evoke emotions and inspire fierce loyalty. By associating with a winning team or prestigious event, B2B brands can build positive associations and trust that traditional marketing channels might struggle to achieve. Humanizing Your Brand 👩🏻🤝🧑🏽: B2B companies can sometimes come across as impersonal. Sports sponsorships can help bridge that gap, showcasing your brand values and company culture on an emotional level. Examples of B2B Sponsors in sports: 💻 Extreme Networks: Manchester United 🎾 Accenture: Golf & Rugby Ready to Get in the Game? Here are some things to consider: Define Your Goals 🥅: Is brand awareness or lead generation your top priority? Think Global 🌍, Act Local 🏡: For global sponsorships, consider tailoring activations to different regions and cultures. Pick the Right Asset 🎽: Align with a sport or ambassador that resonates with your target audience and reflects your company values. Engage 💍: Develop a strategic plan to engage fans and generate a strong return on investment. #sportquake #sportsponsorship #b2b

Commercial Champions are the driving force behind successful brand #marketing strategies in today's dynamic market landscape. As brands strive to make a lasting impact and connect with their target audiences, understanding the nuances of commercial success becomes paramount. This article delves into the world of Commercial Champions, exploring the evolution of brand marketing, the power of branding in influencing #consumer behavior, and the strategies that brands employ to score big with their target audiences. checkout in Details👇 https://lnkd.in/ddUsGvjN #brand #commercialbranding #cricket #sports