Sponsorship Marketing Association’s Post

The SMA Academy Impact Sponsorship Sales summer session is underway with participants from across the nation representing every rights-holder category you can imagine from the arts, education and associations, to sports and entertainment venues. Top experts in the industry are facilitating the sessions, including Sally Beamer and Gerry Tabio from the Creative Resources Group. Here are a few important takeaways from their session: • Never treat your potential partner as a category. Take the time to find the uniqueness in every partner. • Strive to learn 70% of what you need to know about a potential partner. Knowing the 70% will earn you the 30% that only the partner can give you. • When you reach out to a potential partner, remember you are not selling your sponsorship. You are only selling a meeting. • Scaling is the enemy of customization. One well-written custom email will create better results than 100 generic emails. Learn more about the SMA Academy: https://lnkd.in/gJ69Rzqd #SponsorshipRockstars #SMAAcademy #ImpactSponsorshipSales #ProspectingRevolution #MarketingInsights #SponsorshipExperts #SalesTraining #IndustryLeaders #LearnAndGrow #SponsorshipSuccess #ClientConnections

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