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Too often (but fortunately less so now) the opportunities with blockchain technology gets dragged down by poorly executed (or fraudulent) 'Crypto and NFT's' campaigns or ones that lack real practical need or are solving genuine issues ... The acceleration of digital ticketing has impacted the quality of the brand experience around the Corporate Hospitality invite… who wants to keep a PDF barcode? We used to love our little invitation packs and lanyards etc.. so, from a purely practical POV, this must be one of the best applications of the technology. A real solution for a genuine issue! Improving the quality of the digital invite and guest experience isn’t just restricted to collectables, it about pre during and post event, stats and data, connecting audiences, social, watch parties, gamification, travel, GPS tracking, evaluation etc etc All innovations we’re working on and able to integrate.  Get in touch if you want to know more! 

As much as I admit that I don't know all the intricacies of sport broadcasting contracts, and which rights they will be able to hold onto long-term, I'm finding it hard to see how this would fail. Bringing the fan experience from almost any venue in the world, to your local city, while occupying a fractional footprint compared to another full-service sports venue, within a major urban environment seems like a win-win. Again, I don't know all the details, but from what I'm seeing, I'll predict that this will surpass the E-Sports craze in adoption and profitability with ease. https://lnkd.in/e3JnaRcm

Vodafone, Tele2 advance 5G fan offerings: Vodafone UK and Tele2 became the latest operators to reveal advances in their respective use of 5G to boost fan experience, with both deploying the technology in arenas for events involving thousands of people. The UK-based operator focused on the Women’s Six Nations Rugby tournament while Tele2 teamed with Ericsson to provide 5G coverage for a concert series spanning three days. Vodafone explained 10,592 fans attending a match between Wales and Italy at the Principality Stadium in Cardiff late last month were provided access to 5G and a related app which uses AR to deliver live statistics about players when supporters pointed their phones at the pitch. The app also displayed animations during key moments including scoring and penalty decisions. Vodafone said it will make the 5G app available in the ground during the men’s rugby tournament in early 2025, part of a push to provide next-generation coverage to the “UK’s 120 top-tier” sports stadiums. Ericsson claimed far higher numbers for what it branded a “milestone” in Tele2’s deployment of 5G at Swedish stadiums after the pair installed the technology at the nation’s Friends Arena for a series of concerts over the past three days. The vendor stated “around 150,000 fans from 130 countries” attended concerts, providing good conditions to assess 5G under heavy loads. It added data usage in arenas is growing at 67 per cent each year, a “major opportunity” for service providers to enrich the fan experience. Ericsson forecast smart stadium revenue will rise from €13.1 billion in 2023 to €31.7 billion by 2028, with high performance networks required as more users look to “share, interact and stream content”. The post Vodafone, Tele2 advance 5G fan offerings appeared first on Mobile World Live. http://dlvr.it/T78Cy4

🎟️⚽️🥅 Hey LinkedIn Lads ! 🥅⚽️🎟️ Ever tried to get VIP tickets for a Champions League game? Sure you have. My last experience was like convincing a cat to take a bath – practically impossible and likely to end with your pride wounded. I spent two days (yes, DAYS) trying to buy these golden tickets. 😅 I approached the famous club's ticketing website, armed with both my professional and personal credit cards, ready for victory. But, I was met with a digital "Offside!" 🚫 My French credit cards were as welcome as a Clément Turpin at Orange Vélodrome Stadium. 🏟 The support team’s advice? "Contact your bank." Because, obviously, it’s the bank’s fault I can’t get my football tickets, right? 😂 Once upon a time, I was leading sales at Stade Français Paris. An American 'wise guy' Marshall Glickman told me: "Don't do merch until you fill your stadium." Aha! Lightbulb moment! 💡 I would graciously lob that same advice over to this club: Master the art of selling tickets online before you dive headfirst into the Metaverse pool. Trust me, it's deep. 🤕 So, fellow professionals, remember, before we innovate, let's get the basics right. And innovation? It's not just flashy new tools; it's polishing the fan fundamentals. Right content, right person, right moment – sounds like a good start to me! 🥅🏆 #ChampionsLeague #Tickets #BackToBasics #DigitalStrat #innovation #MetaverseMarket #contentstrategy #forsportsbysports #Workflows

Discover how we brought a whirlwind of excitement to #FanaticsSportsbook’s event, made possible by VaynerMedia, taking the concept of online sports betting into the physical world. 🏀💸 https://lnkd.in/dZv5HMUH #CashCube #FunnyMoney #MoneyMachine #CorporateEvents #ExperientialEvents #BrandActivation #SportsMarketing #FanActivation #FanExperience #EventMarketing

Unleashing the Full Potential of Sportv WS: The Ultimate In-Car Entertainment System for Sports Fans on the Go Unleashing the Full Potential of Sportv WS - The Ultimate In-Car Entertainment... Read More - https://lnkd.in/duuBTJij

CONSORTIUM.VIP MEMBER SPOTLIGHT - DE TUNE MEDIA FIGHT MEDIA-OCRITY Push the Boundaries by Integrating Strategic Leadership, Creativity, and Technology. START-UP TO BILLION DOLLAR IP We established the original blueprint for creating the most successful esports league in history by integrating our extensive theater and live entertainment know-how along with our technical expertise setting the bar for opening ceremonies, storytelling, brand marketing, and broadcast methods that are not commonplace in esports globally. TRANSFORMATIONAL EXPERIENTIAL MARKETING When challenged to elevate the engagement and viewing experience of the automotive show circuit, we drew upon our decades of integrated creative leadership and technology to develop ground-breaking immersive experiences from major auto manufactures giving consumers the ability to physically interact with their favorite brands in an entirely new environment that enables those individuals to become part of the automotive lifestyle. REVOLUTIONARY BROADCASTING TECHNOLOGY In the past twenty years of producing live events worldwide, we found the need to create and build a more efficient and robust streaming process and technology to reach global audiences at real-time speeds, with interactive capabilities, all the while maintaining broadcast quality and integrity. LIFE EVENTS TO CULTURAL FORCES After years of iconic music festivals, celebrated esport exhibits, and corporate conventions, we've always believed that our live events have an energy and spirit all to their own that emanates from meaningful creative planning with purpose that drives their enduring value, inspiring their communities to become loyal cultural forces. LET'S JOIN FORCES AND MAKE HISTORY TOGETHER David Thuney Michael Thuney DeTune Live #broadcasting #streaming #esports #web3 #musicfestivals #culturalforces #marketing

"That’s entertainment: a new era of multipurpose stadiums” by Bambos Eracleous. Big football clubs are reimagining their stadiums as multi-use entertainment destinations, tapping into the rise of the ‘experience economy’ in sports. Fans crave better in-stadium experiences, and clubs seek to maximise stadium assets year-round. The European Shift: European clubs are taking cues from successful US sports franchises. While massive developments like the Los Angeles Rams’ SoFi Stadium may be unfeasible in Europe, ambition abounds. Madrid’s upcoming Santiago Bernabeu stadium will host concerts, NFL games, and diverse entertainment options. Tottenham’s Success: Tottenham Hotspur FC’s new stadium, designed for diversified revenue streams, exemplifies this trend. Non-football events—NFL, boxing, music concerts—contributed significantly to a 24% rise in commercial revenues1. Entertainment Ecosystem: Sports no longer exists in isolation; it’s part of the broader media and entertainment landscape. Clubs that nail their off-the-field entertainment can unlock serious revenue. Read the full article here - https://lnkd.in/eRMm_v7M #sportsbusiness #entertainment #stadiums

We are truly in our sports era, and I could not be more excited coming out of Monday’s State of Play #ClioSports Marketing Summit. There were so many dynamic conversations, but one in particular stuck out to me that I wanted to share with all of you. We brought together executives from Universal Production Music and the sports world to talk about how the sports industry can work with the music industry to enhance the fan experience. While there are a few teams and entities pushing collaboration forward, the biggest takeaway I had is that most industries don’t know how to work with the music industry to make music work harder for their brands. There is a massive opportunity for brands to bring music/artists into the brand experience in a way that drives mutual value. I’m so glad the Universal Production Music team joined us as a sponsor this year to shine a light on this. As a follow-up to this year’s summit, we’re dedicating space in the #MusebyClio platform to help brands and partners better understand how to make partnerships in music happen! #Advertising #Marketing #ClioAwards #ClioMusic #Creativity #SportsMarketing The Clios

Innovating Beyond the Game: The Future of AFL Stadiums   Nathan Schmook's article 'Sport 'not the whole show': How stadiums could change footy' underscores the innovative approaches AFL clubs are adopting to enhance fan experiences and stay competitive in the entertainment industry. As the entertainment landscape evolves rapidly, AFL clubs are redefining the role of stadiums. While sports remain the core attraction, it’s evident that they won’t be the “whole show” in the next decade.   Key Insights from the Article:   Technological Integration: Clubs are leveraging technology to create immersive in-stadium entertainment experiences. This shift is driven by the need to attract and retain fans in a competitive market, utilising advancements such as augmented reality, smart stadium features, and mobile app integrations.   Economic Considerations: Faced with public funding constraints, large-scale redevelopments are less feasible. Clubs are turning to cost-effective innovations that still deliver significant value, such as modular seating arrangements, enhanced concession experiences, and efficient crowd management systems.   Global Inspiration: International venues like Allegiant Stadium in Las Vegas offer lessons in advanced stadium features, even if these are currently unattainable in Australia due to economic factors. These examples provide a roadmap for future developments when circumstances permit.   Data-Driven Decisions:   Fan Engagement Metrics: By analysing attendance data, fan behaviour, and feedback, clubs can tailor their strategies to meet evolving preferences. Advanced analytics enable clubs to understand fan demographics, predict attendance trends, and optimise marketing efforts.   Revenue Streams: Diversifying revenue through non-sporting events and strategic partnerships is essential for financial stability. Data analytics helps identify profitable opportunities, measure the success of events, and refine pricing strategies for maximum profitability.   As we look to the future, it’s exciting to see how AFL clubs will continue to innovate and enhance the game-day experience. The integration of data and analytics will be pivotal in driving these advancements, ensuring that stadiums remain vibrant hubs of activity and engagement.   The emphasis on data-driven strategies will not only enhance fan satisfaction but also optimise operational efficiencies and create sustainable business models for clubs.   https://lnkd.in/g9pZ69ye