Sports Marketing Machine’s Post

Your ticket purchase history could be more valuable to your team than you think! In episode 80 of the podcast, I share how sports teams are leveraging fan data to: ✅ Personalize experiences ✅ Improve marketing ✅ Build stronger connections Listen in:🎙️🏆 https://lnkd.in/gYdEYVp8 #SportsMarketing #DataInsights #FanEngagement"

𝐓𝐡𝐞 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧. Did you know that two-thirds of global consumers are regularly following sports? With the landscape rapidly changing, fans are finding new and exciting ways to engage with their favourite teams and events. 77% of sports fans are now multitasking while watching sports, diving into live stats, checking social media, placing bets and managing fantasy teams. Despite the digital surge, 51% of fans across all age groups still prefer the classic thrill of live TV broadcasts. The love for real-time action on the big screen is undeniable. Which stat stands out for you? Let us know in the comments! #SportsTrends | #FanEngagement

What's going to expedite growth of a sports property faster: Growing audiences through the power of athletes' social media vs the traditional coverage given by the major broadcasters? On top of big rights fees, it's the special sauce newer broadcast platforms can't fake. As sports properties, we need to build audiences and engagement between the live events if you stand a chance of growing audiences and fandom. Relying on live audiences alone is fools gold. So when sports properties like the WNBA are looking at how they grow the league, where do you put your bets and limited resources? In this day and age of the athlete economy playing such a powerful role, I'd be giving more support and rights to the athletes then be restricted by the models in place by traditional broadcasters limiting what you can and can't do with content. Let's stop defining fandom just by how many people watch a live game, and playing the same playbook we've been playing far too long to grow a sport. Full breakdown on the latest StreamTime Sports podcast. click below or find on your platform of choice: https://lnkd.in/eFgJTpxE

Episode 15 is out now! Joined by a rising star in the analytics community Amrit Vignesh check out the episode for a great conversation discussing the new free agency signings, analytics in new sports, and a fun Baker Mayfield debate! https://lnkd.in/e6qDwmR3 #analytics #freeagency #nfl #nflnews

Sports listeners are devoted fan who spend money. This research contains great insight into utilizing sports audio to drive advertising results. #audio #radio #sports #advertising #marketing #results

So...collecting data on the new entries this week, I noticed...Starting 5 (the new Netflix NBA docu-series) didn’t make the Netflix global Top Ten this week! Back of the envelope, that means with ten 46-min (average) episodes, this got less than 14 million hours viewed. That’d be a lackluster US-only rating. The IMDb data backs this up, with only--seriously--400 IMDb reviews as of this writing. Reminder: this comes from Obama, LeBron James and Peyton Manning.I hope everyone (especially the players in it) got paid, because they’re not getting much “free” publicity from this. I’d add, this supports a few of the themes I’ve been writing about for years now, battling some media hype. For example, sports docu-series are particularly over-rated, and the NBA isn’t as global as some claim it to be. (For example, both Netflix’s Receiver and America’s Sweethearts: Dallas Cowboys Cheerleaders made the global charts in their first week.

Real-time data is key to providing personalized experiences on game day 🔑 Our latest whitepaper explores all its implications and how it will impact the sports and entertainment industry. Download it here: https://lnkd.in/geB_ixgn #ticketing

Check out this SXSW talk by Patreon CEO, Jack Conte. If you're trying to figure out the difference of legacy platforms that are centered on reach (FB, IG, Tiktok) vs platforms that are made for fans (Gumroad, and Discord) then watch this. https://lnkd.in/dgkuznJf

📺 The way we consume sports is changing rapidly. A recent study shows that 77% of Gen Z and 75% of Millennials now prefer watching sports outside the venue. This shift in viewer preferences is transforming how brands need to connect with their audience for optimal reach and visibility. Explore the latest insights on the dynamic landscape of sports viewership in this exclusive video by our SVP-EMEA, Ross Tanner. Get a chance to meet him and receive personalized brand recommendations at the upcoming SportsPro AI London. Book your meeting here! https://lnkd.in/dU2MPGG8 #SportsTech #ViewerTrends #SportsProAI #SPAI

The media world is constantly changing, and navigating it can be both challenging and exhilarating. But let’s not forget – media is fun!  Whether it’s discovering new content, understanding audience behavior, or exploring innovative platforms, there’s always something exciting happening. Check out PHD Latvia latest Media Landscape and let me know your thoughts!