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The 4 pillars of digital marketing explained...

In my latest Sports Marketing Machine podcast episode, I sit down with world-renowned Ralph Burns of Tier 11 and the very-popular Perpetual Traffic Podcast to talk all things paid traffic. We talk about: 1. What's working now, especially on Meta 2. Why tracking matters 3. How to choose the RIGHT agency for your needs This clip below, we talk about the Popcorn analogy that resonates with brand awareness.

Episode 55 of the Sports Marketing Machine podcast is LIVE 🎙 I talk about using the framework K.I.S.S. to improve your marketing and activities -HINT: It's NOT Keep It Simple, Stupid. Listen in: Spotify: https://lnkd.in/g7TUD52a Apple: https://lnkd.in/gdzqWbjY #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #data #workinsports

In episode 56 of the Sports Marketing Machine podcast, I chat with Ralph Burns from Tier 11 and the co-host of the uber-famous Perpetual Traffic Podcast. We discuss the ONE question that teams can ask agencies that they are considering hiring to run their paid advertisements. Take a listen: Spotify: https://lnkd.in/gWrjWpa3 Apple: https://lnkd.in/gvfT2umD #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #data #workinsports #metaads #meta

Testimonials shape the way we shop or dine. From 5-star reviews on Amazon to Yelp reviews on local businesses, to even a reference from a friend, testimonials are everywhere. 🗣 In episode 51 of the Sports Marketing Machine podcast, I share the three-part framework you can use to capture testimonials from your fans that are IMPACTFUL and help sell tickets to your games. Take a listen: Apple: https://lnkd.in/eRGMpmAj Spotify: https://lnkd.in/eGw--i-V #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #data

In episode 51 of the Sports Marketing Machine podcast, I break down the simple 3-question framework to use to collect QUALITY testimonials that help you sell tickets. Take a listen: Apple: https://lnkd.in/emiG72J5

If you are planning on collecting testimonials this year to share with your fans, here is the SECOND question you should ask a season ticket holder or someone who books group outings with you.  Share with us how coming to a (Insert your team name here) game (or having season tickets, etc.) made a difference for you. How did it help tackle the issues or meet the needs you had in mind when you first considered buying tickets? -Why we are asking this question:  How did the (Insert your team name) help you solve this problem? In episode 51 of the Sports Marketing Machine podcast, I share the three-part framework you can use to capture testimonials from your fans that are IMPACTFUL and help sell tickets to your games.  Take a listen: Apple: https://lnkd.in/eRGMpmAj Spotify: https://lnkd.in/eGw--i-V #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #data

How Data-Driven Messaging Drives Ticket Sales 🎙️ Episode 59 from the podcast  Questionnaires (not surveys) provide so much value as multi-game buyers tend to provide more in-depth responses that lead to sooo much information that you can use to create targeted campaigns.   Listen in to the episode: Apple: https://lnkd.in/guhAfm8H Spotify: https://lnkd.in/gMxai93b #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #data #workinsports

What's the cause and effect of your marketing? Data tells a story as a marketer we should be able to share what worked and what didn't with clear reasons why.  In episode# 5️⃣0️⃣ of the Sports Marketing Machine podcast, I share the story of Troy Murphy's Deal with the Golden State Warriors.  Listen to the full episode: Apple: https://lnkd.in/gZXhMPgh Spotify: https://lnkd.in/gUkaZz_s #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #warriors #data #gsw

🚀 Podcast Episode Alert! 🚀 We recently had a nice conversation with Trevis Waters, the mastermind behind PlayerProps.ai, on the latest episode of the Knup Sports Show! Episode 221 in the books 🎙️🎙️🎙️🎙️🎙️ Trevis talks about player prop tools and shares  innovative strategies about how AI is revolutionizing sports betting. Whether you're a seasoned bettor or just curious about the future of sports tech, this episode is a must-listen. Tune in now to learn more about the Trevis and PlayerProps.ai! 🎧🎧🎧🎧🎧 👉 Listen here: LINK IN FIRST COMMENT #SportsBetting #AI #PlayerProps #Podcast #KnupSports #SportsTech #BettingInnovation #SportsAnalytics #TechInSports #GamblingTech #AIinSports #PropBets #SportsInsights #BettingTrends #SmartBetting #SportsGambling