SportsGrid’s Post

📊 US Game Ad Revenues Continue to Grow Following a nearly 25% surge in 2023, US game ad revenues are set to reach $8.59 billion in 2024, marking a 6.7% growth year-over-year, according to our March 2024 forecast. **Beyond the chart:** - US game ad revenues won’t hit the $10 billion mark until 2026. - Gaming’s share of digital ad spend is declining. - Most in-game ad spend is directed towards mobile, primarily by game developers. Advertisers should note the rising potential of intrinsic and programmatic ads, especially with the growing popularity of e-sports and gaming content on YouTube and Twitch. #Gaming #AdRevenue #DigitalMarketing #eSports #MobileGaming

2024 is the year to stay ahead of the game—literally and figuratively. 🕹️ Successful game advertising will be defined by how well you can integrate your brand into the player's experience without disrupting it. It's about creating value, not just visibility. From premium in-game ads and higher video functionality in virtual worlds to the rise of user-generated content (UGC) and the powerful integration of eSports and gaming—these trends are reshaping the digital marketing landscape. The question is, are you ready to leverage these changes for maximum impact? What trend do you think will make the biggest impact in 2024? ♻️ Repost to help your network stay ahead in digital marketing. Credit to: Kayla Steenkamp Article link: https://lnkd.in/e-J429GM #marketingartists #DigitalMarketingTrends #InGameAdvertising #UserGeneratedContent #eSportsMarketing #ContentCreationStrategies

Alexander Lee, reporter at Digiday, gives brands the latest read on how to level up their in-game advertising 🎮 He writes: “Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather than traditional programmatic formats. As the space matures, both publishers and marketers are looking to develop more seamless ways for brands to plug themselves into these in-game experiences.” Pete Basgen, Wavemaker’s Global Head of Gaming and Esports, shares what he’s advising clients who want to take advantage of the biggest entertainment audience in the world. #gaming #advertising #EAFC

🔍 In a new content series for NEXT.io, TESTA provides crowdsourced product insights from specific markets. 🇺🇸 This time, the crowd testing provider examined the registration process for different sportsbook apps in North Carolina's newly launched sports betting market. 📊 BetMGM boasted the fastest registration with a time of 3 minutes exactly, while EPSN Bet lagged massively behind rivals with a complicated 14-minute process. #betting #northcarolina #igaming

Could Meta integrate social betting in the coming years? Betting isn't just about the outcome anymore—it's becoming a social experience. With platforms enabling community-based betting, the thrill of the game is now shared with friends and fans alike. From group wagers to real-time discussions, social betting is reshaping how we engage with sports. Could this be the future of Social media? Share your thoughts! #iGaming #SocialBetting

FanDuel and DraftKings prove that digital natives are still front-runners in the online sports betting market. Shout out to Chris Grove & Eilers & Krejcik Gaming, LLC for sharing this data 👇 Together, they control a whopping 75% of the market. Now, you might be wondering about those traditional brick-and-mortar brands with cash to throw around. They're not exactly setting the world on fire, but there are a few players to watch: BetMGM: Teamed up with Entain for some digital experience Caesars: Nailed the seamless wallet between online and offline Fanatics: The new kid on the block with a ton of sports fan data Here's my two cents: I'm super curious to see if anyone can challenge this duopoly. But let's be real—with each passing quarter and new acquisition, the odds get slimmer. It will require a unique combination: 1. Commitment to digital transformation 2. Strategic partnerships with tech-savvy companies 3. Innovative product offerings that bridge online and offline experiences 4. Leveraging existing customer data and loyalty programs Can traditional operators catch up, or will digital natives continue to dominate? #SportsBetting #iGaming #RMG

The solid market share within the online sports betting (OSB) vertical in the US belonging to industry leaders FanDuel and DraftKings Inc. is unquestionable. The duopoly is estimated to hold between 70% and 80% of the OSB sector, leaving little room for competition. But while the two companies stay at the helm of betting in the US, a newly released report highlighted the flexibility and strength of FanDuel’s parent and global gaming, betting and entertainment giant, Flutter Entertainment . The recognition came from Morningstar, the leading research firm that provides insights enabling investors to make informed decisions. Dan Wasiolek, an analyst expert with Morningstar, pointed to Flutter’s strong presence in important markets across the globe in addition to the dominance of its brand FanDuel in the United States. Read the full story ➡ https://lnkd.in/dSDADYs6 #business #finance #gambling #gamblingnews #global

Esports and gaming are not just about play; they're revolutionizing how brands reach Gen Z. With in-game advertising, we’re stepping into their world where we have the power to create ads that aren't just seen but experienced. Ultimately, it's a blend of art and strategy, and it's reshaping how we approach digital marketing. Check out my deep dive into this game-changing subject on BlavityInc.com: https://bit.ly/3vKgAwn See 😏 I knew all those hours playing video games back in the day would pay off. #InGameAdvertising #GenZMarketing #DigitalTrends

Exploring the Dynamics of Live Sports Betting and Virtual Sports Betting Games: Trends and Demand in the Betting Industry 🏆🎮 In the ever-evolving landscape of the betting industry, two distinct realms have captured the attention of enthusiasts worldwide: live sports betting and virtual sports betting games. Let's delve into their unique features, recent trends, and the burgeoning demand shaping the future of betting. Live Sports Betting: Real-Time Action: Experience the thrill of live sports events with dynamic betting options across various disciplines. Authenticity: Immerse yourself in the excitement of genuine competition, where every moment counts. Interactive Experience: Engage with the game as it unfolds, adapting your bets to the evolving dynamics of the match. Varied Betting Options: From traditional outcomes to halftime scores and player performances, live betting offers a diverse array of wagering opportunities. Social Aspect: Connect with fellow enthusiasts through live chat, forums, and shared predictions, enhancing the communal experience. Virtual Sports Betting Games: Simulated Events: Explore computer-generated simulations of sports events, available 24/7 for consistent betting action. Quick Results: Enjoy shorter durations and quicker payouts, with frequent betting opportunities. Predictability: While still imbued with randomness, virtual sports games offer a more predictable environment based on algorithms. Diverse Offerings: Discover a wide range of sports and events, including niche variations not commonly found in real-life sportsbooks. Recent Trends and Demand: Rise in Virtual Sports Betting: The COVID-19 pandemic accelerated the popularity of virtual sports betting, retaining significant market share even post-pandemic. Mobile Accessibility: Embrace the convenience of mobile betting platforms, catering to the on-the-go lifestyle of modern bettors. Innovative Features: Stay ahead with cutting-edge features like live streaming, detailed statistics, and interactive interfaces enhancing the user experience. Regulatory Environment: Navigate the evolving regulatory landscape, where changes influence the availability and popularity of both live and virtual sports betting. Integration with Esports: Witness the convergence of traditional and esports betting, capturing the interest of younger demographics and shaping the future of the industry. In conclusion, while live sports betting remains a cornerstone, virtual sports betting has emerged as a complementary and sometimes preferred option for enthusiasts seeking convenience, variety, and continuous betting opportunities. 🌟💼🎮 #SportsBetting #VirtualSports #BettingIndustry #GamingTrends

The Next with XST Capital Group LLC: Volume 6, Betsperts Media & Technology Group CEO Reid Rooney🎙️ Join us as XST Capital’s Founder, Joel Simkins interviews Betsperts Media & Technology Group CEO Reid Rooney to delve into the world of sports betting media. Learn about Betsperts’ multi-brand strategy for creating a community for sports bettors through technology, media, and content. Betsperts provides a mix of free and subscription-based content, offering sports bettors an expansive social media experience around sports betting🏈. Discover how Betsperts has positioned itself in the media industry and utilized a roll-out strategy to rapidly develop its brands and user base. Gain insights into cost-effective M&A, partnering with sportsbook providers, and the importance of quality content. Reid also shares his thoughts on the role of social betting in the gaming industry and the importance of community 🤝. Learn how Betsperts plans to continue growing and innovating in the sports media industry, aiming to expand further into the gaming ecosystem. Don’t miss this opportunity to hear from a leader in gaming media and gain valuable insights into the future of online sports betting 📈. See everyone at G2E in Las Vegas next week! #sportsbetting #onlinecasino #dailyfantasy #subscriptioncontent #sportsmedia