Spotcovery’s Post

Are the sunglasses you wear important? Keeping it light and fun today. 😎 I was intrigued by a post Ashley Beck Cuellar made talking about her sunglasses and how much people loved them. I’ve noticed before, some people really love their sunglasses but also specific brands. Sunglasses are the only thing I lose often to misplacing or just beating them up. The criteria for me is simple. Black. Oversized. Helps me see in sunshine. She also mentioned brands should be on top of linked in promoting themselves and to that I say…. Don’t wait for the brands to come to you. Find the brands you love and ask to work with them. Travelpayouts is a platform that has many brands I love and does just this: Links people to their favorite brands and allows you to monetize content. Check them out. See if they have your favorite and shout them out while getting paid. Link in the comments ⬇️

I finally watched The Black Beauty Effect on Netflix and wow was it eye-opening. ✨ The docuseries follows the evolution of Black beauty in makeup, skincare, and hair while also celebrating the stories of those who transformed the industry. While there has been a history of exclusion of Black consumers from the beauty space, the docuseries showcases our impact and influence on beauty trends. Giants like Sam Fine, Mikki Taylor, Kahlana Barfield Brown, Jackie Aina, Carol's Daughter, and Pat McGrath Labs were all among some of those mentioned. The Lip Bar's success story and the way the company made lemonade out of lemons really stood out to me. ✨ Melissa Butler, began creating colorful lipsticks while working on Wall Street because she understood that the idea of beauty isn't "linear." After being cruelly denied on Shark Tank, the publicity of that interaction led to major publications picking up her story. Through consistency and a cold email pitch to Target, her products ended up on Target.com. Today, The Lip Bar is a staple beauty brand in Target stores, has expanded its product line to include complexion products, and opened a flagship store in Detroit. ✨ Melissa's success is a testament to understanding that just because your product is not for everyone doesn't mean that the market doesn't exist. I would argue that the Shark Tank rejection was just redirection for The Lip Bar. A redirection to new opportunities, new ideas, and new heights. This lesson of using critique to further drive your passion can be applied to your own personal or professional journey, as you never know when your "big break" is coming. Let me know in the comments some of your favorite Black beauty brands and influences in the industry as I am always looking to learn more! CC: Melissa Butler & The Lip Bar Inc. Video Credit: @blackbeautyeffect on Instagram #beauty #beautymarketing #theblackeffect #netflix #blackbrands #diversityinbeauty #blackinfluencers #thelipbar #melissabutler Link to the last #PutMeOnWednesday: https://lnkd.in/eryWP6et

Be fantastically YOU! The world does not need another jeweler. Neither do they need another jewelry brand. What they need is YOU. Before there was Lady Gaga, we didn’t need another pop singer. And then she shot onto the scene with her blond bob, wearing leotards and platform knee high boots, belting out her powerful vocals… … before we could sing “can’t read my poker face” there was a massive legion of followers, Lady Gaga’s Little Monsters, who became her loyal brand evangelists!!! The lesson here is that you can and should be inspired by and stand on the shoulders of giants. But you should not try to look like their website, sell exactly what they sell, the way they sell it… Be you. No one else does it better. The world and consumers crave authenticity and empathy more than anything right now, and being FABULOUSLY YOU is the only surefire way of delivering that. #Jewelry #Gemstones #Diamonds #DigitalMarketing #BusinessStrategy

I feel a little "obsessed" with #ChappellRoan these past weeks. I wanted to study her marketing strategy more deeply. Would you like to know what I found? 👀 🎨 Visual consistency that tells a STORY: With a signature palette of purples, pinks, and blues, she doesn’t just perform music. She creates an experience. ✨ Remember the MTV VMAs where she referred to the story of Julie d'Aubigny, a queer opera singer in the XVII century, who set on fire a convent to escape with her lover ✨ 💄 Drag makeup as identity and aesthetic: inspired by the power of drag artistry, Chappell incorporates exaggerated colors, dramatic lashes, and bold contours that capture attention online. This style speaks to her transformation journey and adds a layer of authenticity. Fans know it’s uniquely her 💁♀️ 📸 Storytelling through transformation: Chappell’s journey from her early days in music to a bolder, more expressive style is reflected in her posts. She shares makeup tutorials, transformation videos, and styling sessions that make fans feel part of her evolution. This transparency builds trust and forges a stronger fan connection. This approach, fusing her drag-inspired style with a fearless social media strategy, proves that authenticity is the ultimate brand-builder. Her transformation is one her fans love to watch, and be part of! 🎤💖 #influencermarketing #contentmarketing #contentstrategy #brandbuilding #socialmediamarketing

This is not an ordinary mirror selfie! Here's the tale👇 So, you know Hailey Bieber, right? (For those who don't know her spouse is Justin Bieber) Well, she recently shared a mirror selfie flaunting a phone case that has a special slot for carrying her favorite lip treatment from Rhode's. But here's the kicker - she didn't need any fancy photo shoots or glam squads for this. Nope, just a simple mirror selfie like the rest of us would take! And guess what happened next? 🌍🔥 The internet went wild! 🌪️ Everyone thought this unique phone case was custom-made just for Hailey, and suddenly, everyone from models and celebs to her followers were asking where they could get their hands on it. But here's the twist - Hailey had a master plan all along! 🧠 Instead of just teasing us with the phone case, she cleverly built up anticipation and excitement around it. And just a few days later, she dropped the big announcement - the phone case would be available to the public! Talk about turning heads and creating buzz, right? 🗣️💥 Hailey sure knows how to make waves in the world of fashion and tech! #marketing #businessbranding #branding

100% Agreed. From my perspective: Charli xcx’s “brat” summer is the perfect antithesis to the “clean girl” aesthetic trend of last year, where 16-step skincare routines and quiet luxury codes drew our attention to self improvement and perfectionism. The pendulum is inevitably swinging (as it does) to the slightly more relatable & spontaneous side of messy hair or makeup from dancing all night with your friends, overindulgence and unhinged behaviour (for reference, see Julia Fox as the protagonist it-girl in the music video for “360” and Addison Rae’s scream on “Von Dutch”). The point is, right at the moment when pop culture’s identity crisis starts kicking in, Charli strikes masterfully with a simple, punchy 4-letter word in Arial Narrow on a neon green background to depict an era & attitude that resonates across demographics. Another genius move in my opinion was launching the www.bratgenerator.com tool (took me right back to the font generator days on my old Blackberry) where she’s put the brand assets in the hands of the consumer. The simple, striking visual elements retain promotional integrity, while the free open source format pushes the album’s theme of cheekiness and self-expression. Key reference & inspo: a great review by Oren John on TikTok, of how the album release is a masterclass in brand reach & cross-generational resonance here👇🏼 https://lnkd.in/ex-SppAa

Be fantastically YOU! The world does not need another jeweler. Neither do they need another jewelry brand. What they need is YOU. Before there was Lady Gaga, we didn’t need another pop singer. And then she shot onto the scene with her blond bob, wearing leotards and platform knee high boots, belting out her powerful vocals… … before we could sing “can’t read my poker face” there was a massive legion of followers, Lady Gaga’s Little Monsters, who became her loyal brand evangelists!!! The lesson here is that you can and should be inspired by and stand on the shoulders of giants. But you should not try to look like their website, sell exactly what they sell, the way they sell it… Be you. No one else does it better. The world and consumers crave authenticity and empathy more than anything right now, and being FABULOUSLY YOU is the only surefire way of delivering that. #Jewelry #Gemstones #Diamonds #DigitalMarketing #BusinessStrategy

We never thought we'd see Eminem crying! In the video for the song "Temporary" the artist is in tears when he sees his daughter in her wedding dress. It's a world away from the image he has cultivated over the years as a Slim Shady - the hard and uncompromising individual who doesn't give a f*$k. And yet here he is, displaying an unusual level of vulnerability. Would we have seen this ten years ago? It seems unlikely. Masculinity has fractured in recent years so it's no surprise that brands struggle to reach and connect with men. But, help is at hand with our new report "What Men Want" - a practical guide to how brands can reconnect with their male audiences by matching their motivations. Hit the link in the comments section to get your copy and every download is entered into a draw to win a "What Men Want" Lunch and Learn session for your brand. https://lnkd.in/e2QyH3Jr #humanfirst #whatmenwant #insight

New Post: This Uniqlo $20 Mini Shoulder Bag Is Compact for Everyday Style: Shop Now - https://lnkd.in/gRFn8w55 - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Looking for a mini shoulder bag to complement your fall wardrobe? The Uniqlo mini shoulder bag is a great choice. Its compact size makes it ideal for running errands, taking a stroll, or enjoying a day at the amusement park. With its practical style, this pouch is a must-have for your everyday needs. One Uniqlo customer said, “I like the design and think it holds a bit more volume than the crescent bags. Good for casual days.” The pouch features a water-repellent and round-shaped pouch with drawstrings. With its water-repellent features, you’ll be sure to keep your essentials safe and secure on rainy days. It also includes outer and inner pockets, so you can organize your items to your liking. You can wear it as a shoulder bag, crossbody bag or handhold it depending on your style. For a hands-free experience, this is the pouch for you. You can get it in four different colors: Grey, Black, Beige, and Green. Uniqlo Mini Shoulder Bag $19.90 Buy Now at uniqlo This versatile pouch offers endless styling options: wear it as a shoulder bag, adjust it for a crossbody look, or carry it by hand for a chic touch. You can easily switch up your look to match any occasion, making it a must-have accessory. Other Uniqlo customers describe the pouch as “handy.” If you’re searching for a roomy mini pouch that is stylish and functional, this is the bag for you. This versatile bag offers ample space for your essentials while remaining compact enough for easy portability. With this mini shoulder bag, you can choose how you want to wear it or style it. This pouch can be paired with any outfit of your choice and it’s a great option if you are going for a casual look. For more product recommendations, check out these 5 Fall Bags Under $30, this roundup of best crossbody phone bags, this travel-friendly makeup bag, and this bestselling Steven Madden crossbody bag. - #news #business #world #jobs #school #passion

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗠𝘂𝘀𝗶𝗰: 𝗛𝗼𝘄 𝗧𝗮𝘆𝗹𝗼𝗿 𝗦𝘄𝗶𝗳𝘁'𝘀 𝗦𝘁𝘆𝗹𝗲 𝗶𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 Did you know Taylor Swift's love for classic clocks and vintage aesthetics has sparked a potential boost in watch sales, particularly for elegant and timeless designs? ♪ Her influence goes beyond music, inspiring trends that shape consumer preferences. ♪ By featuring these timepieces in her music videos and public appearances, especially for her #Midnights album, Taylor has made vintage watches trendy and desirable again. ♪ Watches are more than just practical tools; they're fashion statements and personal symbols. Her influence has reignited interest in these classic styles, bringing them back into the spotlight. But it doesn't stop there. Taylor's appreciation for vintage aesthetics has also played a role in the resurgence of #vinyl records. Her passion for timeless formats inspires many to embrace these classics. ♪ This trend extends beyond watches and vinyl. Her influence is a reminder of the power of celebrity endorsements in shaping consumer preferences for a wider range of vintage items. ••• The takeaway? Celebrity passion can significantly impact niche sectors. When a star like Taylor Swift shows her love for something classic, it can create waves in the market. How do you think celebrity influence will shape other industries? Share your thoughts! ✨ #Business #TaylorSwift #ConsumerTrends #WatchIndustry #CelebrityInfluence