Spotify News’ Post

"Marketing is both a science and an art form." You may have come across this saying before. And it is open to interpretation. Spotify's Spreadbeats project is probably the most literal and visual demonstration of this saying I have ever come across. This video is 4 minutes of data and charts turned into art, and a testament to the boundary-pushing innovation that artists can strive for in the age of AI. This campaign has bagged a #GrandPrix and a #GoldLion in the Digital Craft category at the Cannes Lions International Festival of Creativity. Kudos to the creative team at FCB New York and the post-production team at Uncharted Limbo London! Spotify has been a pioneer at using data creatively, with the #SpotifyWrapped feature taking the marketing industry and listeners by storm in recent years. It is a prime example of a brand that understands its consumers better than they understand themselves, with innovative app features and campaigns that strengthen its brand community more and more everyday. Highly recommend everyone in the marketing industry to watch this video! https://lnkd.in/esxuGH_Q #CannesLions2024 #digitalmarketing #advertising #data #media #design #art #visuals

Not sure how to fill in the form for the Spotify for Artist editorial pitch? Or not sure how to write the best pitch? We just created this free tool that helps you submit the best pitch!

Yes, we know. Another Spotify-inspired Wrapped post—by now, everyone’s done their version. 🤭 But let’s be real: have you seen one for ad production? (We didn’t think so.) 😉 These numbers barely skim the surface of what it takes to get campaigns out the door—manual resizing, off-brand designs, dev bottlenecks, and everything in between. But what if you didn’t have to go through all that? Creatopy isn’t just another tool; it’s a whole new way to think about ad production. From instant resizing to on-brand workflows powered by creativity and AI, there’s so much more waiting for you. Let’s make 2025 easier, shall we? #creatopy #wrapped #adproduction #creativeautomation #nocode

Here is 1 million Spotify tracks analysed for how happy (right) or sad (left) they are. As you can see it looks like Spotify is using sentiment analysis to select 'themes' or 'words' to rank them in order. #DataAnalysis #DataAnalyst #DataVisualisation #MusicIndustry #Spotify #MusicData #MusicAnalyst

Are Spotify's playlists becoming stale? This article by Roger A. De Leon delves into how the platform's current algorithm may be limiting user discovery and pushing mainstream content over hidden gems. 🔗 Click the link to read the full article https://lnkd.in/gZpGeGzm #Spotify #MusicIndustry #TechTrends #TechGeek365

Short-form Content #4 Apply Dynamic Speed Ramping ☆ Use slow motion to draw attention to key actions. ☆ Speed up transitions for energy and flow. ☆ Sync speed changes with music for added impact. Speed ramping keeps viewers engaged by adding visual interest to important moments #shortformcontent #socialmedia #socialmediamarketing

Well now isn’t this spiffy? Spotify just beta launched a tool that lets you make your own playlist cover art! All the mixed tape and cd vibes of playlists past are flooding back and it’s motivating me to follow more playlists so I can check out art. This beta version is simplistic right now and is no Canva experience but I am hopeful the tools expand to let users really develop cool cover art. What a great tool to engage with your audience and increase time spent on the platform 👏👏👏 Not to ruin a cool tool but I was also wondering if eventually artists and brands would be able to have paid product sticker art within? How will this be monetized? Will it be? Anyways - here is a link to that article and my first stab at designing a cover. 😎 https://lnkd.in/gMks2UP8 #spotify #playlists #engagement #art Allison Burley Lillian Mak

I decided to give https://coauthor.studio/ a try. The highlight card is a fun artifact and aligns well with the Spotify wrapped trend —that is popular. CoAuthor generates a few paragraphs about you, accompanied by a highlight card. While the content was in the ballpark, it would need a thorough review and editing before I’d feel comfortable posting it. #AIWriting #GenerativeAI #ContentCreation #CoauthorStudio #SpotifyWrapped #TechTrends #AIInMarketing #WritingTools #InnovativeDesign #CreativeProcess

🎶 The music industry isn’t what it used to be. Once, an artist’s unique sound and style were enough to thrive. Today, it’s a whole new ballgame—it's about visuals, metrics, and engagement. Capturing attention and telling a story backed by data. Talent alone isn’t enough anymore. Success now requires mastering storytelling, using analytics, and truly connecting with audiences. What do you think matters more today: talent or storytelling? #CreateWithTakwene #MusicBusiness #IndustryShift