Spotify News’ Post

🎧 Spotify Wrapped 2024 is almost here! The annual tradition of reliving your top songs, artists, and genres is about to drop, but when exactly can we expect it? While Spotify hasn't announced an official release date yet, historical trends point to late November or early December. Wondering when the data tracking stops? Don’t worry! Spotify keeps tracking your listening habits into November, so your latest jams still count for Spotify Wrapped 2024. Read more about update 👉 https://lnkd.in/enSZxNxA #SpotifyWrapped #SpotifyWrapped2024 #MusicLovers #Spotify #DataTracking

Did Spotify's Discover Weekly betray your taste too? I've been a loyal Spotify Premium subscriber for over 10 years now. The Discover Weekly feature used to be the highlight of my Mondays. Each week, I'd get 30 amazing new song recommendations that I eagerly added to my library. But the last few weeks, my Discover Weekly has taken a nosedive. The songs are missing the mark and not aligned with my taste. I'm wondering if there have been some recent changes to Spotify's recommendation algorithms. It's disappointing enough that I'm considering switching to Apple Music after all this time. Although my wife thinks I shouldn't give up on a decade-long relationship with Spotify so easily! I'm curious if other long-time Spotify users have recently experienced a similar drop in Discover Weekly quality recently? Any tips on how to retrain the algorithm or get better recommendations again? Would love to hear your thoughts and experiences! #SpotifyDiscoverWeekly #MusicStreaming

So many musicians have been duped into measuring their “success” (and have even tied their emotions to) the number of listens they get per month on major streaming platforms. Because of this, they feel the need to try so many different things to get that listens count UP. That’s exhausting. What does it get you? Not much. Case in point. My band has booked a tour this year at some absolute dream venues. We don’t have that many monthly listeners on Spotify, it’s a metric that didn’t matter. The art is at the center of what we do, and it’s clear we care about doing something the fans will love, and that matters. Our fan base may not be massive, but they are engaged. They care about what we are doing, and we care about how they experience our art. Music is much more about connection then metrics. We as artists should chase connection with the people who DO love our music. That’s what it’s about. Endlessly chasing vanity metrics will just deplete our joy of creating the art. Keep going.

🎧 There isn’t just one Spotify experience. There are actually more like over 600 million different Spotify experiences—one for each listener. 🎧 Personalisation is at the heart of Spotify, and now we're taking it to the next level. ‘Made for You’ playlists are tailored for anything you search for—Artist, Mood, Moment, Genre, and Decade. 🎶✨ Based on the music you already love, while offering new opportunities for discovery, Spotify Mixes deliver personalised offerings right at your fingertips. Simply add ‘Mix’ to whatever you are searching for, and let the magic unfold. Experience a Spotify that’s uniquely yours. #Spotify #Personalization #MusicDiscovery #SpotifyMixes #MadeForYou #MusicInnovation

**Reminder to Self: Binge play more Oasis and do not play Espresso today** Comedy as always from Rob Mayhew and his reminder highlights a great differentiator of Spotify. While some drag them for the algorithm faux-shuffling songs, Spotify is the streaming leader (~650M MAUs - wow!) through a relentless product improvement and content expansion (e.g. Podcasts, Baby Classical) and (drum roll) creating a brand that has a deep connection to users real lives...great activations and shows at SXSW come to mind for me. A part of that (over)delivery for the user, Spotify Wrapped is an absolutely iconic brand expression. It's an ownable moment well beyond "National _____ Day" that puts its users as the star, the music (and associated vibes) as the medium, and Spotify as the canvas...expanding the celebration with custom music video compilations, shareable lists, saveable playlists and AURA weaponized what could be a personal "that's interesting" passing thought into a moment of self-reflection and identity exploration...all built on Spotify. When do you think #SpotifyWrapped will drop? (My guess is Weds. 12/4) Who is on your top artists list? (I'll post mine when I get it, so you can all be really impressed) #brand #marketing #experiential #entertainment

The Drake vs. Kendrick rap feud has ignited new opportunities for creators and rejuvenated stagnant businesses. Kendrick's Spotify streams soared to 18M monthly listeners. Rap feuds can be highly profitable, as seen when Kanye outsold 50 Cent, generating $20M in a day. The music industry earned $17.1B in 2023, with most revenue from Spotify and Apple Music. Even New Ho King, a Canadian restaurant mentioned in Kendrick's diss track, saw a 300% customer surge and named a dish after him.Read more by clicking the link below #RapBeefProfit #MusicIndustryGrowth #BusinessOpportunities https://lnkd.in/gYuEyHde

Spotify Wrapped is officially on its way! 💚🎶 Wrapped is possibly one of the most anticipated times of the year, and this time Spotify have managed to keep its release date more secret than ever! (Until yesterday… when they hit us with a cheeky little pre-tease!) 2024 has been a big music year and I LOVE these transformations of their iconic logo (into equally iconic albums from the year)🤩 But why was this the perfect way to let us know Wrapped is coming soon? ↳ builds excitement (the comments were FULL of users asking for an exact release date) ↳ stand out creatives (easy to recognise the albums and the logo, while still being super fun) ↳ short n’ sweet (one clear message to the campaign means viewers aren’t overwhelmed with info) What do you think of this pre-teaser and have you already noted down your predictions for your own wrapped? 👇🏼👇🏼 #Spotify #SpotifyWrapped #PreTeaser #SocialMediaMarketing #DigitalMarketing #MarketingMoments

Read this and think about it.