Wishing you a happy 4th of July, from all of us at Spotless Brands! 🇺🇸
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Timeless Lessons: Rediscovering Iconic Ads Day 2 Coca-Cola's "Hilltop" ad from 1971 is renowned for its message of unity and peace. Featuring a diverse group of people singing "I'd Like to Buy the World a Coke," it became an anthem for harmony and global togetherness. The ad resonated deeply with audiences worldwide, enhancing Coca-Cola's brand image as a symbol of happiness and community. Key Takeaways: Universal Themes: Tap into themes like unity and peace with broad, emotional appeal. Music: Utilize memorable music to create an emotional connection and enhance recall. Diversity: Showcase diverse groups to promote inclusivity and global reach. By focusing on a universal message and inclusive imagery, Coca-Cola positioned itself as a global unifier. Let’s aim to create content that transcends boundaries and connects on a human level. #cocacola #hilltopad #globalunity #branding #advertising #marketing #ad #advertising
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Traveling and experiential marketing go hand in hand. My dear friend who is heading to Japan (for anyone who has not been or needs a reason - Japan has always been a top contender for best places I’ve experienced, the sheer amount of culture, food, and people is pure magic) shared this activation on postcards. Digital integration, pop up inside the airport for travelers, and providing a engagement that transcends the usual travel experience. #travel #japan #experiential #brandmarketing
Sending postcards are IN👏💌 I have seen sending postcards as an engagement tactic at multiple activations at SXSW and now, at the Dallas International airport as I head to Japan. The Coca-Cola Company created an Around the World Experience by giving the opportunity to travelers to send a virtual postcard to their friends & fam. Not only was it going above a purely photo opp experience but they saw a moment to share the long history of Coca Cola and showcased a bunch of Coke artifacts on top of gamifying the experience. 🏆I think Coke won in this: meet where your consumers are at whether that be physically or what they desire in that very moment. Travelers want a moment to share where they’re going and to send a postcard on the spot while they’re waiting at their gates is meeting where they are. Prioritize their story that they want to tell‼️ And in laws of reciprocity, they might be curious to learn more about your story 👀 #experiential #experientialmarketing
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There's something mind-boggling to me about the potential experience of playing a billboard in New York's Times Square and yet that was a real activation from The Coca-Cola Company recently. That's a moment you don't forget being able to do in your lifetime. Such a brilliant big brand activation. 🥤 Profiled by Creative Salon Worldwide is Islam ElDessouky, the soft drink giant's global vice president of creative strategy and content who has been a leader in the technological step forward that Coke has made in its experiences in recent years, especially through its Real Magic platform. 🤖 "OOH advertising needs tender-loving-care as a medium and it requires significant improvement due to its vast potential reach, especially as people spend more time commuting and attending in-person events. It’s become somewhat overlooked, yet it's gaining importance due to increased commuting and post-Covid activities. So, we decided to pilot a few initiatives. We had to leverage Gen Z trends and behaviours given their immersion in technology," he explains to Conor Nichols. The pair also discussed the work behind "Coke Soundz" and "Recycle Me" which have both gained a fair amount of interest in recent weeks as well. I'll paste the link to the full piece, which can be read for free, in the comments below. ⬇ #cocacola #marketing #artificialinteligence #digitaloutofhome #brandactivations #advertising #recycling
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We make your brand sound as iconic as it looks 🔈 Transforming brands into unforgettable sonic experiences 🔊 Sonic Branding 1) Increases Engagement 2) Elevates brand recognition 3) Increases Brand Recall ⬆️
🎵 Every Friday, we challenge you to Guess The Sonic Logo of a brand. We then reveal on Monday! This week, we gave you this random one, I know... Normally, we really enjoy working out how the sounds and textures complement the brand and their audience, but this one left us a bit confused - didn't really see how any of it related much to a Danish beer company… 🍻 Maybe it's just us, but do you think this suits Carlsberg? If you find this topic interesting, give us a follow to learn more about how businesses are using sound to grow their brands. And if you want to get involved in Guess the Logo again, the next one is coming at ya on Friday. Cheers to branding adventures! 🎉 #GuessTheSonicLogo #BrandChallenge #MarketingMystery #SonicBranding #FridayFun #CarlsbergConfusion #BrandIdentity #SoundDesign #MarketingMagic #BrandStrategy #SocialMediaExpert #MarketingMemes #BrandLove #Branding101 #GuessAgain #TGIF #BeerBranding #SonicIdentity #BrandEngagement #CreativeMarketing #CheersToBranding
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Based in Malaysia🇲🇾, virtually working in Singapore🇸🇬 Pss, Slide in my inbox & let’s nerd about media ! Content Creation | Social Media | Filmography | Creative Writing | SEO strategy
Did you know? 🎶 This is known as ‘Jingle’ Jingles are catchy, memorable tunes designed to promote a product or brand. They use memorable melodies and lyrics to make a lasting impression, making it easier for consumers to recall the brand when they're shopping. When you hear those playful 'Kawkaw Deal!' ads at Watsons, it’s not just about getting your attention; it’s a strategic move to embed the brand into your memory. These jingles are crafted to be catchy and fun, ensuring that the deals and promotions are both memorable and enticing. It’s all about creating a lasting association between the brand and a positive, engaging experience! 🛍️✨ #MarketingJingles #BrandStrategy #WatsonsDeals #MemorableAds
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This insightful article on successful Pride activations is a must-read! As a marketing agency, we believe Pride is a time to celebrate progress while advocating for continued change. The emphasis on authenticity resonates strongly. Microsoft's open-source campaign empowered creativity, perfectly aligning with their brand identity. Absolut's "Out & Open" initiative tackled a critical issue within the LGBTQIA+ community, demonstrating genuine understanding of their audience. But Skittles' bold move truly stood out. By removing color from their candies, they disrupted the usual rainbow imagery and sparked conversation. It's a powerful reminder that standing out sometimes means going against expectations. This Pride Month, let's move beyond performative gestures. True impact lies in listening to the LGBTQIA+ community, its stories, and its needs. Let's co-create campaigns that celebrate inclusivity and champion progress. ✊ #PrideMonth #MarketingAuthenticity #BrandSocialResponsibility #LGBTQIAInclusion #ExperientialMarketing #BrandAwareness
Why Microsoft, Absolut Vodka, and Skittles' pride activations actually worked - Lippincott's Matthew Coleman on what makes successful campaigns: Engaging the community, paying attention to its story, and an element of surprise. #ILoveGay https://lnkd.in/e7E5ctBr
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Helping Businesses To Develop Their Brand, Position Themselves Effectively Online + Offline + Attract The Right Customers.
There’s one brand that’s become almost synonymous with Christmas every year, and that’s Coca Cola. It’s during the festive season that the brand decides to “tell a story” and highlight more human narratives and values, rather than putting product front and centre. We can see this from their Christmas advert this year, which focuses on the notion of kindness rather than being product-centric. The ad, “The World Needs More Santas,” embraces the idea that through acts of kindness, anyone can embrace their inner Santa. Kindness is one of the brand’s core values, and so they felt this was a particularly relevant message during the holiday season. Coca-Cola has long been associated with Christmas and Santa Claus. The iconic ad ‘Wonderful Dream (Holidays are Coming)’, featuring Coca-Cola Christmas trucks and Santa himself, first aired in 1995. And almost three decades later, the ad still consistently performs well against more modern ads from other brands in testing. In fact, Coke’s push towards feelings of happiness and kindness creates strong enough feelings in consumers during the holiday season that they even feel differently about the flavour in controlled tests on the human brain against Pepsi's overall feeling and brand! The bottom line? Evoking the right feelings accelerates how consumers feel about your brand, and at no time is this as heightened as during the Christmas season! 🎄
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Designing FSDU's, Pallet Displays, Counter Top Units, Dump Bins and all other cardboard based displays to help brands sell more product in retail. Working for brands to create displays that sell more.
Talk about eye catching…. Resharing this job we produced last summer for Campari, because let’s face it - a pallet display this big deserves to be seen! A fab display to work on that definitely stood out on the shop floor - and made a huge impact on the customers! 💛💚 What do you think of this one? Let me know 👇🏼 #fsd #fsdu #ofd #freestandingdisplay #floordisplay #popup #popups #popupdisplay #shoppermarketing #trademarketing #brandmarketing #brandmanagement #displaysolutions #displaystand #displayadvertising #displaystand
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THE WEEKEND. Very early shot taken in the cinema of how Coca Cola titilates millions of target audience with stimulating adverts that makes them thirst and reach for bottles of Coca Cola. How is your brand stimulating paying prospective customers this weekend? They are present in the malls and cinemas. #Weekend #activation #advertising #marketing #visual #visibility #techtrends #trending #viral #career #digitalmarketing #digitaltransformation #sales #growth
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All those times when you have been asked to share a line that defines your personality, have you also felt ... lost? Can't deny that I haven't. Yet, I am the same person who has developed an interest in reading more about taglines that have shaped iconic identites for brands in our advertising world. You hear a brand name, and bam, this little catchy phrase pops into your head. That's the power of a good tagline. It goes way beyond making brands memorable; it's about sinking into your brain like a familiar tune you can't seem to keep aside. It's the essence of what they're selling, wrapped up in a neat little package. Okay, so I have to tell you about the taglines that make me wish I had written them. Or atleast been in the room when someone fabulous was ideating it. We’re talking about the witty, clever, and downright cheeky ideas. Like the tagline of FedEx. "When it absolutely, positively has to be there overnight." I mean, come on. That’s a subtle promise, a guarantee, and a hint of urgency all rolled into one. And, MasterCard? "There are some things money can’t buy. For everything else, there’s MasterCard." This could be just personal, yet they have managed to make it very powerful. It acknowledges life's intangibles and positions itself as the solution for the rest. And then there's Nescafé. (as a die-hard coffee lover, I just HAD to do this) "It all starts with a Nescafé." We all can agree that coffee is no more just a beverage, right? It's become a lifestyle. For some it's a warm hug. And for people like me, it's a much-needed escape from the monotonous life. The thought is simple, relatable, and it paints a picture of a comforting daily ritual. These taglines didn't just appear out of thin air. They were crafted with numerous thoughts, focused care and with an in-depth understanding of the brand and its audience. And that's what makes them gold. So, what are some of your favourite taglines? Let me know in the comments below. . . . #taglines #branding #identity #marketing
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