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🔥Hot take: performance marketing can also elevate brand value 🔥 Look at user-generated content: when a satisfied customer or influencer shares their real experience, it’s a powerful sales driver. Now, imagine if your brand’s messaging is subtly woven into that content. You’re not just pushing sales - you’re building a connection with your audience. When that content features relatable people or trusted influencers, the connection becomes even stronger. 🚇But let’s not get tunnel vision. This is not about instant wins, this is about long-term gains; brand recognition, increased site traffic and stronger engagement. These are the metrics that build lasting growth, even if they don’t translate to immediate sales spikes. Read more in our latest blog: https://lnkd.in/edfNp9rK #UGC #InfluencerMarketing #eComStrategy #GrowthMarketing #MarketingTips

💢 Launcing a new product, steps in practice 1. Comprehensive #Market_Research and Validation: Utilize a combination of quantitative and qualitative research methods, such as surveys, focus groups, and in-depth interviews, to gain insights into customer needs and preferences. Before launching the #iPhone, #Apple conducted extensive market research to understand consumer demand for a smartphone with a user-friendly interface and advanced features. 2. Crafting a Compelling Value Proposition: Conduct a #SWOT analysis to identify your product's strengths, weaknesses, opportunities, and threats, and use this information to develop a unique value proposition that addresses customer pain points. #Airbnb's value proposition focuses on offering unique and authentic travel experiences by connecting travelers with local hosts, providing an alternative to traditional hotels. 3.Developing a Strategic Marketing Plan: Implement a mix of inbound and outbound marketing strategies, including content marketing, search engine optimization (SEO), social media advertising, and influencer marketing, to reach and engage your target audience. #CocaCola's "Share a Coke" campaign personalized their product by printing popular names on their bottles, driving customer engagement and social sharing. 4.Building Anticipation Through Teasers and Pre-launch Campaigns: Create a series of teaser campaigns leading up to the launch, revealing snippets of your product's features and benefits to generate excitement and curiosity among your audience. Tesla generated anticipation for the Model 3 by releasing teaser images and holding unveiling events where enthusiasts could get a glimpse of the car before its official launch. 5.Leveraging Influencers and Partnerships: Identify influencers, bloggers, and thought leaders in your industry who have a large and engaged following, and collaborate with them to create authentic content that showcases your product to their audience. Fashion brand Fashion Nova partners with influencers on social media platforms like Instagram to showcase their clothing and reach a wider audience of fashion enthusiasts. 6.Optimizing Your Sales Funnel: Implement conversion rate optimization (CRO) strategies to optimize your website or e-commerce platform for maximum conversions, including A/B testing, heatmaps, and user experience (UX) design improvements. Amazon's seamless one-click checkout process and personalized product recommendations are key factors in driving conversions and increasing sales on their platform. 7.Gathering Feedback and Iterating: Establish feedback loops with customers through surveys, reviews, and social media interactions, and use this feedback to continuously improve your product and refine your marketing strategies. #Netflix continuously analyzes viewer data and feedback to optimize its content recommendations and user experience, leading to increased customer satisfaction and retention. #mahmoudrezamohammadi #productmanagement

🔍 Deep Dive into Consumer Decision-Making: Beyond the Basics. Explore the critical latter stages of the consumer decision-making process: Evaluation of Alternatives, Purchase Decision, and Post-Purchase Behavior. Understand how these phases influence marketing success and brand loyalty. Learn strategies to enhance customer satisfaction and loyalty, ensuring your brand not only meets but exceeds consumer expectations. Ideal for marketers seeking to refine their approach and foster lasting customer relationships. #ConsumerBehavior #MarketingStrategy #BrandLoyalty #Branding #DecisionMaking #Purchasing #BrandLoyalty #Influencers #Entrepreneurship #Sales #BusinessDevelopment https://lnkd.in/eaP_BGbh

Unlocking the Secrets of Consumer Decisions. Journey with us through the pivotal stages of the Consumer Decision-Making Process. From weighing options in the Evaluation of Alternatives to the crucial Purchase Decision and the all-important Post-Purchase Behavior, see how each step impacts customer satisfaction and brand loyalty. Get ready to elevate your marketing strategies by ensuring every consumer touchpoint leads to a positive experience, building a loyal customer base for years to come. Perfect for anyone passionate about creating lasting brand connections. #Entrepreneurship #ConsumerBehavior #MarketingStrategy #BrandLoyalty #Branding #DecisionMaking #Purchasing #BrandLoyalty #Influencers #Entrepreneurship #Sales #BusinessDevelopment

🎬 𝐃𝐞𝐥𝐞𝐭𝐞𝐝 𝐒𝐜𝐞𝐧𝐞: 𝐂𝐫𝐚𝐬𝐡 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐧 𝐘𝐨𝐮 - 𝐂𝐄𝐎 𝐘𝐨𝐨𝐧 𝐒𝐞𝐫𝐢'𝐬 𝐐𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🎬 🌟 Calling all CLOY fans! Here's an exclusive sneak peek into the world of CEO Yoon Seri, the brilliant mind behind Seri's Choice, in a special deleted scene just for you!😅 Fresh from her daring adventure in North Korea, CEO Yoon Seri is back in Seoul, ready to conquer the world of DTC beauty with her Shopify store. But what's her secret to success, you ask? It's her insatiable curiosity and relentless drive to uncover the mysteries of her brand's triumph! 💼 She has 3 burning questions so she opens her marketing analytics dashboard: 🔍 Where are shoppers coming from? Seri pored over her dashboard like a seasoned detective, deciphering the clues to her brand's popularity. Are her shoppers discovering Seri's Choice through Meta ads, Google ads, Instagram influencers, word-of-mouth referrals, or perhaps even through unexpected channels like viral TikTok videos? With each revelation, CEO Yoon Seri gains valuable insights into her audience's preferences and behaviors, guiding her marketing strategy and outreach efforts. 💻 Are they staying? Imagine CEO Yoon Seri as the master architect of her digital storefront, meticulously crafting an online haven where shoppers are not just visitors, but guests of honor. With a keen eye for detail, she scrutinizes her website's bounce rates and session durations, determined to create an immersive shopping experience that keeps her customers captivated from click to checkout. After all, in CEO Yoon's world, every moment spent on Seri's Choice is an opportunity to indulge in the beauty of self-care and empowerment. 🏰 🚀 How many channel activations before they purchase? Join CEO Yoon on her quest to unravel the mysteries of the modern consumer journey, where every touchpoint is a potential stepping stone toward conversion. Through meticulous tracking and analysis, she maps out the winding paths that lead her customers from discovery to purchase, uncovering the perfect balance of digital interactions needed to seal the deal. With this knowledge, Seri fine-tunes her marketing campaigns, ensuring that each channel activation is a strategic step towards driving sales and fostering brand loyalty. As the sun sets over the Seoul skyline, CEO Yoon Seri revels in her digital conquests, knowing that with each mystery solved, she's one step closer to DTC domination! Oh, and before I forget, she thought to herself, I should remind my CMO to use the data in email efforts. 🌇 And cut! That's a wrap on this special deleted scene from "Crash Landing On You - CEO Yoon Seri's Quest for Brand Success"! 🎬 P.S. Feeling overwhelmed with your own Yoon Seri-level tasks? You don't have to navigate the digital jungle alone. Why not talk with a GA4, Shopify, and Klaviyo enthusiast to handle it for you?😉 Btw, I created Seri's dashboard + her smart CMO asked me to audit her ESP.😂

Ready to take your eCommerce brand to new heights? Discover how to construct and enhance cross-channel engagement in our latest blog: "Building Cross-Channel Engagement for Your eCommerce Brand." From understanding the essence of cross-channel engagement to implementing effective strategies, this guide has everything you need to boost interaction and foster lasting relationships with your audience. Here's a sneak peek of what you'll learn: 🎯 Understanding Cross-Channel Engagement: Unify your customer experience across platforms for seamless interactions. 🔍 Strategies for Success: From audience insights to mobile optimization, uncover actionable tactics to enhance engagement. 💡 Key Insights: Learn how personalization, social media, and offline-online integration can amplify your brand presence. Read the full blog here: https://lnkd.in/gmmPVdw3 #eCommerce #DigitalMarketing #Engagement #Blog #AdvertisingBlog #AdMedia

🚀 Are you struggling to navigate the ever-expanding world of eCommerce to find the perfect channels for your brand? Look no further! Our latest blog post, "Choosing the Right eCommerce Channels for Your Brand," is here to guide you through the maze of options and help you make informed decisions that will drive growth and success. This comprehensive guide goes beyond the basics to explore emerging eCommerce channels like social commerce and online advertising. With the explosive growth of social media platforms and the effectiveness of targeted advertising, these channels offer exciting opportunities to engage with your audience and drive sales. Learn how to harness the power of visual content, targeted advertising, and social commerce features to amplify your brand's presence and conversions. Whether you're a seasoned eCommerce veteran or just starting out, our guide has something for everyone. Join us as we navigate the dynamic landscape of eCommerce and empower your brand to thrive in the digital age. Don't miss out on invaluable insights – read the full article now! https://hubs.ly/Q02qfwpf0 #eCommerce #DigitalMarketing #BrandStrategy #OnlineRetail #SocialCommerce #AdvertisingStrategy

In the ever-evolving digital landscape, understanding consumer behavior is akin to deciphering an intricate code. With the rise of design, paid marketing, social media marketing, website design and development, event creation, and digital strategy, businesses are constantly seeking innovative ways to tap into the psyche of their target audience. But how does one truly understand the digital consumer? Let's embark on a journey to unravel this enigma. #DigitalMarketing #ConsumerBehavior #Personalization #Retargeting #ContentMarketing #SocialProof #DataAnalytics #PredictiveAnalytics #MicroMoments #OmnichannelExperience #BrandAuthenticity #DigitalTransformation https://lnkd.in/eWQEcR6m

Building excess share of voice, growing propensity for market share wins. Media Strategy, Planning, Targeting and Buying 101. 📺 📻 🤳📲💻🖥 Aim to reach all category buyers. Who should you target with your consumer recruitment efforts and initiatives, the entire market that can buy your category. Media and Entertainment aims for High Quality Reach, for Impact and for Recency. REACH ~ the number of people who receive a brand message in a given time. At minimum, this should be 50% of the total category universe if you intend to make a dent in the market. Of course quantity must be quality, so reaching people who are more likely to want or need your product is key so that one is as effective as they are efficient. RECENCY ~ this speaks to frequency, which should be at often as possible, so that the time that lapse since a category shopper and consumer last saw the brand message can be as recent as possible, in the last week, or the last occasion they consumed given media. While reach is key for mass awareness, to land those key brand codes or distinctive brand assets, so that the cues inherent in the brand - the visual design language of the packaging to the advertising and promotional materials, the sonic cues, and all of it, ca 'Traditional/classic' above-the-line (ATL) media like Television, Radio, Static and Digital Out of Home Billboards, Transit still will provide the largest/highest reach but it is important to supplement these and diversify for impact and recency, which social (Meta - Facebook, WhatsApp, Instagram and Messenger; LinkedIn; TikTok, Pinterest, Google - YouTube and dare I say 'X' too) and digital media (Search - Google, Microsoft, DuckDuckGo, E-Commerce, Programmatic, Rich Media). Furthermore, below-the-line (BTL) media, retail media, is becoming increasingly important in the consumer journey, as retailers are now converting their brick and mortal real estate to mini immersive spaces with interactive digital ad units in store, which bring media ever closer to the moment of purchase in the analogue world as it has seamlessly with purchase online with e-shops. Always On - Burst strategies typically do not work, aiming to reach all possible category shoppers and consumers throughout the year works best than aiming to recover recency from a period of silence. Impactful Media is deeply contextual. What the brand is aiming to achieve over a 3 - 5 year period with their Marketing Portfolio, Brand Communications Strategy and the campaigns and tactics that cascade from there. How any given media placement helps to build a brand and drive meaningful distinctiveness and salience in the short - long term, or helping cue mental availability to drive purchase and make use of great physical availability at the point of purchase. For example, contextual media placement helps to maximize media impact within reach and recency like with credible brand advocates, ambassadors like content creators, influencers, or internal staff. Credible!

Grow your fashion eCommerce brand on a budget. Use customer content, work with micro-influencers, and target ads to boost sales and engagement. Simple strategies, strong results. . . . #businessgrowth #marketingstrategy #onlinebusiness #contentmarketing #brandbuilding #smallbusinessgrowth #socialmediastrategy #digitalmarketing #fashionmarketing #ecommercetips