Spring Studios’ Post

I am by no means a creative (though I wish I was ) but this past week, M&C Saatchi Group tasked us to create an advertisement that's both creative and aligned with the philosophy of Brutal Simplicity of Thought. The goal: to create something simple yet memorable, avoiding over-complication. As Maurice Saatchi once said, "simple ideas enter the brain quicker and stay there longer." 🧠 Our task was to develop an ad for Stocked, a company that offers Revolutionary Meals for Modern Lives. What do you think? Is the ad brutally simple? #OpenHouse2024 #LearnWithMCSaatchi #ProfessionalGrowth

Day 61 - My second campaign at Dentsu Creative (#McGarryBowen) for Verizon was a #sponsorship of Univision hit show Sabado Gigante. This campaign was one where I would learn a valuable lesson about managing staff and client expectations simultaneously as well as the power of simplicity. We spent weeks working on the creative for the campaign which had a #redcarpet theme that was meant to leverage the brand association between #Verizon and the color red as well as the association between #SabadoGigante and stars of film, television or music who are often guests on the program. The designer who I unfortunately cannot find on LinkedIn despite a thorough search, put together over a dozen options for the client. She was new to the #agency world and was working as a #freelance #designer. She was very proud of her work and was excited to present to the client. I reviewed her designs prior to the meeting and they were all very intricate. Some of them were beautifully drawn and others were cleverly animated. However I noticed there was nothing with a plain red background, neither the still or #animated versions. So I asked her to make one with a background of just #brand approved red from the #brandguidelines. She did so under protest and we went to the meeting with our fingers crossed. We met with the #SVP of #Marketing at Verizon and showed him all the gorgeous #creatives the designer had made. We were in the meeting for almost 2 hours before I asked the designer to show him the plain red one. She made a face at me (like this one 😒) and proceeded to open the file. The client immediately chose the #ad with the plain red #background over all the others. The designer was disappointed to say the least. This made me realize that despite my knowing and caring about the #client expectations I had not accounted for the staff's. I had to adjust my style of handling these situations after that. Have you ever mismanaged expectations? Have you ever not realized that simple can often be better? Because if so I want to read about it. Please tell me your stories in the comments and stay tuned for more #AdventuresInAdvertising

I found this Interesting. At IPG shop FCB New York, employees are encouraged to be in the office Tuesday through Thursday, with a unique tradition called "That Thursday Thing" (TTT) taking center stage. TTT, a weekly creative salon and team-wide meeting, has become a critical ritual fostering creativity, teamwork, and communication. Led by CEO Emma Armstrong and CCO Michael Aimette, TTT kicks off with casual catch-ups on weekly events, followed by discussions on agency-specific business, new hires, and updates on major projects. The "Work Crush" segment features employees sharing and evaluating advertising or art that inspires them. TTT also includes a question time segment, promoting internal transparency and participation. The structure aims to involve the entire company, ensuring everyone is informed and invested in the agency's success. Beyond the professional aspects, TTT fosters a sense of camaraderie, with some employees continuing discussions over drinks after the meeting concludes at 5 pm. #AgencyCulture #Creativity #TeamBuilding How's your company encouraging collaboration and bonding? You can read more in the link below. https://lnkd.in/d4zS6zMr

It's easy to overlook the beauty that surrounds us daily. However, Adam Hillman has embraced the challenge of transforming simple everyday items into stunning works of art, reminding us of the hidden wonder in our routine lives. By creatively repurposing mundane objects, this artist crafts pieces that capture the beauty in the collision of everyday things, weaving together elements of surprise and familiarity. 1) Transformation Through creativity demonstrates how creativity can transform the ordinary into the extraordinary. It encourages us to look beyond the surface and see potential art in every object around us. 2) Sustainability and Art: The repurposing of everyday items not only challenges our perceptions of art but also highlights the importance of sustainability. 3) Finding Beauty in the Unexpected: The true essence of this art approach lies in its ability to find beauty in unexpected places and combinations. This perspective can inspire us to appreciate the hidden beauty in our daily lives and surroundings, enriching our everyday experiences. Let's appreciate the art around us and consider how we might use creativity to transform our world, one ordinary thing at a time. For more of Adam's work, check out here: https://lnkd.in/gg9BHhM6 https://lnkd.in/gHsEtftk #creativity #collidebook #creativitymatters #bbdo BBDO Worldwide BBDO Asia BBDO Singapore

Stratégies catches up with Amplify’s quickly growing Paris office… Reflecting on the past two years, our Paris office sat down with premier French editorial, Stratégies, to discuss the advertising landscape, global clients, the Amplify DNA, and the firepower team that have taken the Paris hub to new heights. Founded as a ‘home for creative people and clients,’ we were always excited to explore the cultural and collaborative opportunities in France, a market that has long presented itself with huge potential. Since then, the agency has experienced continuous growth, partnering with industry-leading brands including Audemars Piguet, CHANEL Beauty, Jordan (Nike), PlayStation, UGG and Zimmermann to name a few. We’ve delivered impactful campaigns like Night at Le Louvre for Airbnb, transforming the iconic museum into an exclusive cultural experience, as well as launching The Biggest Fan campaign for Netflix's La Casa De Papel (Money Heist) finale, celebrating the show's global impact by spotlighting its devoted fans instead of traditional media. Nico Daude, Managing Director of Amplify PARIS told Stratégies, “As a long standing Amplifier, my ambition has always been to build an agency in France that is rooted in our DNA and internal culture. We are a British born agency, with strong internal values and best in class working practices, so it was important for me to carry on this legacy in the Paris office and offer this level of working environment to people and brands who want to work with us. Mixing local talent and London best in class creative services through our studios.” To celebrate this milestone feature, throughout the week, we’ll share all the fantastic campaigns that have defined the journey and shaped the Paris office over the past year. Massive shoutout to the brilliant team: Nico Daude, Managing Director Paris, Hicham Ghazaoui, Client Services Director, Johanna Worth, Amplify’s Global Head of Luxury, Ben Seary, Group Creative Director, Beppe Plances, Head of Live France, Guillaume Deman, Senior Production Manager, Caroline Monast, Client Services Manager, Raissa R., Project Manager and Marion Gommenne, Creative Strategist. You can read the full Stratégies exclusive, here: https://lnkd.in/d8XHQc63 -- Photography by Eric Garault. #Stratégies | #Team | #Milestone | #Takeover

Interesting how the context of a classic creative idea is tied to the times we live in. This 1994 ad, by AMV BBDO is both a clever use of the medium and a word play cueing 'brand for senior management folks'. In today's hybrid work model and maybe even lack of the proverbial 'corner office' which was reserved for the big boss maybe a different context would be needed. #advertising

@theicg has come of age with a great new name and smart new livery that reflects who we are - a creative, dynamic, resourceful and very friendly group of insights specialists! So, have a think about what we could do for you? #insights #consultants #marketresearch #specialists

Yesterday was my last day at Leo Burnett Detroit. To be leaving on my own terms for a better opportunity is a privilege I don’t take lightly—and one that many of my colleagues in this city-wide shakeup don’t currently have. (People with advertising chops and years of experience far beyond my own.) Not to get too think-piecey about it, but people need to understand the insane degree of ad talent in this town. A criminally misused, or misunderstood degree. Automotive work tends to hide the brushstrokes. But it’s damned hard to make. The corporate crucible through which any automotive idea has to travel toward its final form is so lengthy, so uniquely severe, that if it still has a modicum of heart and soul by the time it hits your TV screen, I can assure you it started life as a lightning bolt. That frequently demoralizing process requires a highly specialized, inordinately stubborn brand of creative. A masterful masochist in love with the CRAFT, however screwed up the PROCESS. And Detroit is full of them: world-class creatives yet to receive their flowers. As for me, I’ll never take for granted how special it felt to have such an intimate influence on a historic brand like Cadillac day in, day out. I felt a bit like sweaty Oz behind the curtain. Some fool who stumbled into an accidental amount of power over the creative direction of an American legacy. Most Cadillac spots that reached broadcast over the past 2 years started as a blank word doc on my computer, and for that opportunity I am forever indebted to the amazing leaders I worked with at LBD. Giant brands are unwieldy creatures, careening not necessarily in the direction of good ideas but the weight of their own gravity. An iceberg is going to keep sliding where it wants to, no matter how disruptive and category-defying the concepts you pitch it as it slides. But for those of us masochists still in love with the craft, I guess we’ll wake up Monday and keep yelling at the icebergs. 

Get to know Saatchi CEO Chuck Maguy in his recent interview with Doug Noll at Authority Magazine. Read on to learn more about the things he wished someone told him before becoming CEO. #wearesaatchi

Wowee! Happy to announce that I've been invited to speak at the upcoming Henry Stewart Creative Production Conference coming up May 16th 2024 in New York! This year's Creative Production conference explores “The Power of Change”. With the creative landscape evolving rapidly, we find ourselves at a crucial moment, considering the transforming role and immense potential of Creative Production as a core pillar of the creative process. “The Power of Change” is not only a reflection of the rapid evolution in the industry but also a call to action to proactively lead and thrive amidst these shifts. My talk is entitled " Rising Stars, Rising Standards": The creative production industry finds itself at a critical juncture, balancing between two contrasting paths. On one side, there's a harmonious collaboration between professionals and artists, focusing on values that prioritize people and the planet. Conversely, there's a focus on efficiency and maximizing profits. Often at the expense ofethical and environmental concerns. I will share the steps I have taken to navigate this challenge; exploring key learnings and successes. I invite you to engage in the session and asks, what if we establish clear value systems and empower industry professionals to become agents of change? Let’s re-imagine a production industry, that carefully crafts products, services, and projects with an ethical lens. Come join me to hear more about this thought experiment and also with others exploring all realms of change for our industry.