YARDHAUS partnered with Sprout to design a sleek, simple string light installation system. Traditional methods often require ad hoc solutions from big-box hardware retailers, resulting in a time-consuming and frustrating experience that doesn't really solve anything. We developed the Pillar Pro Deck System to embody simplicity and sophistication. Comprising just two primary components—the Crown Elite anchor and Pillar Pro pole—the design facilitates effortless string light installation and adjustment, ensuring a hassle-free experience for users. Our comprehensive approach encompassed the full Sprout service profile – product research, insights and strategy, industrial design, branding, packaging, merchandising, marketing collateral development, product rendering, and animation – culminating in a premium solution that revolutionizes outdoor lighting installations. We are excited about the launch of another Sprout Ventures-backed #startup, and look forward to the growth of YARDHAUS. Beyond its lighting capabilities, the Pillar Pro System is poised for future expansion, with plans to expand into accessories supporting outdoor areas of the home with the same comfort, convenience, and technology typically only found inside. See the full case study @ https://lnkd.in/eKEx-jTf #industrialdesign #packaging #sproutstudios #wickedgooddesign
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Advisor, Consultant, Startup Mentor
3moLooks perfect for our deck!