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📊 Platform Disruption and Customer Loyalty in the Age of AI: At SaaStock, a lot was said about how AI is disrupting traditional platforms. Kieran Flanagan ’s talk on platform disruption noted that AI is reshaping digital strategy—where acquisition used to happen through content on the open web, we’re now witnessing a shift to personalised interactions powered by AI. As CMO of HubSpot, the original content platform for Marketing for THE WHOLE WORLD, we should listen to what he has to say about content and A.I. Kieran talked about making your content defensible by doing stuff with data and experience that only you can access. Differentiate and add value with your own unique take on the world, and use A.I. to help you get it out there. Work side by side with A.I. instead of in competition with it. More competition across channels is driving businesses to accelerate their adoption of A.I. and we're seeing the result of that, both good and bad. Sales reps can be entirely A.I. driven and it's not long before A.I. avatar reps are doing video calls and demos with you rather than a human being. Marketing content can be entirely A.I. written and deployed. If every company now has the power of AI to drive rapid engagement and acquisition, how do you stand out? What makes you unique? What unique value can you offer to your customers? The answer may lie in going beyond automation—using AI not just for speed, but to deepen customer empathy. Think about the difference between instant but shallow engagement versus a well-timed, meaningful touchpoint that builds trust. AI can do both, but what are you optimising for? The companies that build real customer loyalty (as well as better customer acquisition strategies and channels) may be those who understand that AI isn’t just about doing more, faster—it’s about creating relationships that resonate in a world where everything else is speeding up. Asking your customers what they truly value is a good place to start. A better place to start might be to ask your best customers where they struggle the most... so you can help them make progress. Is your AI strategy designed for instant gratification or long-term customer connection? #PlatformDisruption #AIinCX #CustomerLoyalty #SaaSGrowth #DigitalStrategy

In the saturated SaaS landscape, it's crucial to go beyond the ordinary. Niche specialization not only sets you apart but also establishes authority. Customer success is the backbone and satisfied client is the best promotion. AI personalization is a game-changer, making user experience unique. Smart partnerships are like accelerators, not just speed. And of course, content rules – educate, entertain, engage! Innovation, focus, and personalization are the keys to SaaS success.

Demo our A.I. Assistant: tinyurl.com/762xbuzw 💥 Elevate Your Business with Our AI-Powered Assistant! 👉 Struggling to capture leads and convert them into loyal customers? ✨ Meet our AI Assistant: Designed with Your Success in Mind Every business has a unique story, and our AI-powered Assistant is here to be a part of yours. It’s created to help you capture every lead, convert more customers, and build a reputation for excellence. We're committed to helping you write the next chapter of your success. 🔥 Why Choose Our AI Assistant? Immediate Response: Be there for your leads when it matters most. Boost Conversions: Increase sales with intelligent, automated follow-ups. Seamless Integration: Works smoothly with your existing tools. User-Friendly Setup: Easy to set up and even easier to use. 🚀 Benefits of Our AI Assistant: 24/7 Availability: Engage leads around the clock. Enhanced Customer Experience: Provide timely, personalized interactions that stand out. Increased Efficiency: Automate key processes while you focus on growth. ✨ Let’s build your success story—start using our AI Assistant today. 🌟 💥 Call to Action: Click the demo link now and transform your customer engagement! 🕒 Urgency: Only a few slots left—act fast! Demo our A.I. Assistant: tinyurl.com/762xbuzw Based on the provided content, the key themes and topics include AI-powered assistance, business success, lead capture, customer conversions, seamless integration, user-friendliness, 24/7 availability, enhanced customer experience, and increased efficiency. The target audience appears to be business owners and professionals seeking to optimize their operations and boost conversions through advanced technology. Here are 10 relevant and popular hashtags tailored to these key themes, the industry, audience, and goals of the content: #AIAssistant #BusinessSuccess #LeadGeneration #CustomerConversions #AutomateYourBusiness #SeamlessIntegration #UserFriendlyTech #24x7Support #CustomerExperience #EfficiencyBoost These hashtags include a mix of trending, niche, and long-tail options to maximize reach and engagement for SEO purposes.

What do you get when you mix generative AI with Iterable's cross-channel growth marketing platform? Customer messaging workflows magically created based off of your prompts! 🪄 If you'd like to learn more Iterable's AI features, send David Brown a DM on LinkedIn. Hats off to the team at Iterable for bringing a little magic into our lives; Ally Peatross Chris Wheeler Tasmin Singh 👋🏼 Sebastian C. and Kevin Guo #iterable #generativeAI #growthmarketing #crm #marketing

Just returned from INBOUND 2024, and the experience was enlightening. The key insight? AI and automation are reshaping sales and marketing practices. Key Points: - AI-Powered Tools: Platforms like HubSpot's Breeze suite are revolutionizing tasks, enhancing personalization, and offering valuable insights. - Data-Driven Decisions: Advanced datasets empower marketers to create precise campaigns and refine strategies effectively. - Agent.ai: A Game-Changer: This tool enables businesses to develop tailored AI agents, automating workflows, and enhancing customer experiences. - Simplified Content Creation: AI-driven tools streamline content development and optimization, saving time and enhancing efficiency. Implications for You: - Embrace AI and Automation: Vital for maintaining competitiveness. - Focus on Data: Ensure team access to requisite data and analytics tools. - Encourage Innovation: Urge team experimentation with new technologies and strategies. - Align Sales and Marketing: Foster collaboration for a seamless customer journey. #INBOUND2024 #SalesTech #MarketingTech #DigitalTransformation #DataDrivenMarketing #AIinMarketing #CustomerExperience #SalesEnablement

Utilize GenAI technology for personalized content creation and increased customer engagement, leading to higher conversion rates and brand loyalty. Foster authentic customer connections by maintaining brand voice and optimizing content through technology partnerships. Meet Persado's GenAI marketing experts at booth #104 to learn how to tailor marketing messages effectively and boost productivity. #GenAI #CustomerEngagement #BrandLoyalty #MarketingTech #EcommerceGrowth Learn more about this topic here: https://lnkd.in/eWHrtmXw At Grow Scale Win™, we're all about using AI to enhance productivity and efficiency. That's why we've built the AI Growth System™, a truly holistic approach to growing your business. You get a personalized growth strategy and a full suite of AI powered tools to generate leads, nurture prospects, and close sales. Learn more at www.growscalewin.com. DM us with any questions.

To stay ahead of the competition, it's crucial to focus on data-driven insights. By leveraging AI, you can personalize campaigns, optimize customer journeys, and significantly boost your ROI. Remember to stay agile, test constantly, and iterate quickly to achieve the best results. Stay innovative and keep pushing the boundaries of what's possible in marketing tech! #SaaS #MarketingTech #AI #DataDrivenMarketing #Innovation #CustomerJourney #ROI #MarTech #B2B #saasgrowth #startuplife #growthhacking #MarketingTips #businessgrowth #leadgenerationstrategy

Have you wondered about the potential of M365 CoPilot beyond content generation, summarization, and drafting emails? At Movate, one of our major service offerings is providing customer support and tech support for sales and marketing functions. While traditional upselling often relies on individuals or rigid rules, M365 CoPilot harnesses the power of AI to analyze data and offer personalized recommendations, thereby streamlining workflows. In his article, Kiran Marri, Ph.D., Senior Vice President & Chief Scientist at Movate explains how M365 CoPilot revolutionizes sales and marketing practices. He explains how it offers multiple benefits, such as effortless content creation, personalized offers, and targeted audience identification. It enables businesses to personalize their offers, allowing them to suggest products that match the individual customer's preferences, thereby increasing upsell opportunities. Additionally, CoPilot can help businesses optimize their revenue growth by identifying the most lucrative upselling opportunities. Unlock the power of M365 CoPilot for happier customers and increased revenue; read more: https://lnkd.in/gtA4QVfP #AI #Sales #Marketing #M365CoPilot #Blog #GenerativeAI #Thughtleadership #Movate

Action Items for the Growth Marketer: Implement AI tools to personalize customer interactions and automate sales processes. Redesign marketing and sales workflows to capitalize on AI-driven data insights. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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