SQWAD’s Post

What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.

Women’s sports are breaking through in a BIG way! 💪 In 2023, we saw record attendance and revenues for women’s leagues like the WNBA (Women's National Basketball Association) and National Women's Soccer League (NWSL). The Women’s World Cup shattered ticket records, and sponsorships are reaching new heights. The momentum is only growing, and Deloitte projects that women’s sports will surpass $1 billion in global revenues in 2024. 🌍 This isn’t just a trend—it’s a movement. What are your thoughts on the rise of women’s sports? #WomensSports #Sponsorship #Growth #LetsGoRacing

Women's sports is gaining much more viewers year-on-year 👀 With that, comes commercial arrangements and sponsorships. According to Nielsen, sponsorships create a greater ROI in comparison to their male counterparts. How is this trend going to develop over the next few years? #womenssports #sports

One of the most interesting sessions, IMO, from last week’s #digitalsummit was Nielsen’s Charlene Polite Corley's “She Got Game” presentation on the growing opportunities for brands in women’s sports. Here are a few highlights: - Four new professional women’s sports leagues will be starting in the next few months (soccer, volleyball, basketball, softball). - What's really cool is this means stand-out collegiate athletes will have a place to land after they graduate. - Sports broadcast networks are recognizing the increase in visibility, attendance and viewership of women's games: - Last month, the WNBA announced a $2.2B (that’s a B) 11-year media rights deal. - Last fall, the NSWL inked a historic $240M four-year media rights agreement. - Women’s rugby is one to watch…. #sportsmarketing #sponsorships #brand Kathy McConnell Lee Mayfield

A new CEO series episode of Sports Geek is available now with Avan Lee from the Hurricanes. We discussed the development of women's rugby, the importance of grassroots connections, and the impact of community engagement in building a fan base. Avan shares insights on talent selection, authenticity in sports, and the transferability of skills from other industries. 42 CEO Series episodes. I am always fascinated by how people tackle "the big chair." Thanks for your time, Avan. #sportsbiz #CEO #sportsbusiness

Stuart and Conner discussed the 𝒈𝒓𝒐𝒘𝒕𝒉 𝒐𝒇 𝒘𝒐𝒎𝒆𝒏'𝒔 𝒔𝒑𝒐𝒓𝒕𝒔 and the role Athletes Unlimited has played in the sector. ESPN and Athletes Unlimited signed a Multi-Year Rights Agreement, last week. *Athletes Unlimited tips off February 29th in Dallas, TX. 🚀 According to Forbes, the average WNBA team was valued at $15.9 million in 2021, representing a 52% increase from the previous year. 🚀 The 2021 WNBA (Women's National Basketball Association) Finals saw a 25% increase in average viewership compared to the previous year, demonstrating the growing interest in women's basketball. 🚀 According to Nielsen Sports, women's sports sponsorship revenue in North America reached $636 million in 2020, representing a 48% increase from 2019. 𝐋𝐢𝐬𝐭𝐞𝐧: https://lnkd.in/gZHdsgFR 𝐖𝐚𝐭𝐜𝐡: https://lnkd.in/g8DPW-Xz #sportsbiz #sports #sportsmarketing #sportsmarketing #sportsbusiness #sportsmanagement #sportssponsorship #sportsnews #eventsindustry #marketing #sportsbetting

Another day, another positive publication on the power and growth of women's sport (Sports Business Journal). One thing to add to this list would be the launch of the United Soccer League (USL) Super League coming August of this year. Not only will the league increase opportunities for female athletes, it will double the current amount of professional women's soccer teams for prospective investors to get involved in. #sportsbiz #investinwomenssport #sportsownership

2023 was an incredible year of progress in the women's professional sports space, and it shows no signs of slowing down in 2024. We dive into 10 of the top trends for sponsorship professionals to look out for in 2024 in our annual Global Sponsorship Trends report. Check it out at the link below. https://lnkd.in/gQ25ir_x #sponsorship #womenssports #sponsorshiptrends

Did you know the majority of consumers believe sport sponsors should support both men’s & women’s teams? 👀👇🏼 Almost two thirds (63%) of women expect brands who sponsor sport or sport teams to give equal time to the men’s and women’s game in their advertising. Research also finds consumers are most likely to think favorably about a brand if it sponsors women’s sports (29%) versus men’s sports (17%) 🚀 Why not listen to consumers and work with DivineTime Agency - working with the top women’s soccer talent, clubs, and leagues in the world. #womenssoccer #sponsorship #sportsmarketing #womensfootball

Women's sports have exploded in popularity and now, initial data on the impact of all that energy & excitement on sponsors and partners is beginning to come in. In today's #blog, Jim Andrews explains how brands can go beyond the numbers. Read more👉https://ow.ly/RuiY50SuUpv #SportsBusiness x #Sponsorship