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What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.

Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships - The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships - The Inches: A Podcast About Sports Sponsorship

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