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It’s been a productive few months! I had the opportunity to visit La Vuelta to deliver custom red products and document the experience, as well as film the assembly of some exciting bikes. We also had the pleasure of hosting Kasia Niewiadoma, the 2024 Tour de France Femmes avec Zwift winner, at our facility in Schweinfurt. A big thank you to everyone who supported these activities. Excited to show what’s next in the pipeline! #SRAM
SRAM's Anna Greetis is a mechanic and race technician and one of the unsung heroes who helps to keep athletes on track during big events! As part of her role, she travels around the world to gravel events like Unbound and the Traka, road events like the Tour de France Femmes and Paris-Roubaix, and occasionally to cyclocross races and triathlons. Anna sat down with Payson McElveen last week after the Durango Derby to talk about what it’s like being a female mechanic in a male-dominated sport, how she landed her job at SRAM, why even she feels unwelcome at bike shops sometimes, and some of the on-the-fly fixes she’s done over the years that she’s most proud of! https://lnkd.in/g26aGvbx
Resilience and Precision. We designed new SRAM RED XPLR AXS to be the ultimate gravel drivetrain: resilient, precise, light and fast! https://lnkd.in/g7PjiCUG
Today is #NationalInternDay and we would like to thank our interns for their hard work and commitment so far this summer! We work to ensure our workplaces are welcoming to a wide range of people, one where SRAM team members have a powerful sense of belonging and that our culture and practices support team members as they contribute their knowledge, experiences, and skills to help expand the potential of cycling.
Our 2024 Intern cohort just wrapped up a super fun week in Chicago and Indianapolis, where we got to visit the Zipp factory, engage in some Continous Improvement workshops, colloborate as a team in skill-building sessions, reflect on learning experiences and personal growth and of course.....get to ride our bikes! #InternLife #Internship #FutureLeaders #ProfessionalDevelopment
We at SRAM fully support the initiative presented by the World Federation of the Sporting Goods Industry (WFSGI), and we are grateful for their efforts in coordinating global support to highlight the worrying increase in levels of physical inactivity. The sports industry understands firsthand that movement and experience are crucial to our collective and individual health and quality of life. We are committed to dedicating our energy and resources to enable and empower more people to enhance their mental and physical health through cycling alongside the entire sports industry. https://lnkd.in/dey8XEVb #physicalactivity #sportinggoods #wfsgi #who
SRAM's CEO Ken Lousberg joins Jeff Cayley for an exclusive interview to talk all things MTB and more. From the perceived innovation plateau to supply chain issues and the future of bicycle drivetrains, no topic is off limits. Tune in! https://lnkd.in/g-_9fg_k
